---
title: "dr squatch deodorant uk — £453K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dr-squatch-deodorant-uk"
last_updated: "2026-07-20T19:45:49.589Z"
locale: en
meta:
description: "dr squatch deodorant uk shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "dr squatch deodorant uk shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "dr squatch deodorant uk — £453K/yr Amazon United Kingdom Niche, Score 61/100 - Flapen"
---
# **dr squatch deodorant uk**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 36Conversion 54Competition 79Returns 99Price range 78Avg price 89Brand share 0Review moat 61Quality gap 86
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£20.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****£6.73–£44.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,068.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£453K**
£453K/yr · 491K searches
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dr squatch deodorant uk is a £453K/yr Amazon United Kingdom market (491K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **£307K–£410K**
- units × avg price
- **Launch success**
- **50%**
- 11 of 22 new (360d)
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 77%
**Open market**
**0%**
- Dr. Squatch94% - Rinse & Robust2% - Generic2% - B S C1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — +8.7% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/dr-squatch-deodorant-uk/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£27K9%£41K12%£54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Squatch Natural Deodorant for Men Fresh Falls Odor-Squatching Mens Deodorant Aluminum Free (2.65 oz)**Dr. Squatch**£10.06**3.5★24 rev](https://www.amazon.co.uk/dp/B0FY746F7Y) [2**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Birchwood Breeze Summer Citrus Wood Barrel Bourbon (142g 3 pack)**Dr. Squatch**£19.58**4.2★1,228 rev](https://www.amazon.co.uk/dp/B0F2C6CNGH) [3**Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)**Dr. Squatch**£18.38**4.1★92 rev](https://www.amazon.co.uk/dp/B0GGTJSX5Z) [4**Dr. Squatch Natural Mens Bar Soap - Cold Process Body Soap Bar with Natural Oils - Gifts for Men - Pine Tar Wood Barrel Bourbon Coastal Mist (142g 3 pack)**Dr. Squatch**£19.73**4.2★1,228 rev](https://www.amazon.co.uk/dp/B0FJ2QSGHV) [5**Dr. Squatch Natural Mens Deodorant Aluminium Free Natural Deodorant For Men with Charcoal & Postbiotics for 72-Hour Odor Protection Summer Citrus & Coconut Castaway 75g Stick (2-pack)**Dr. Squatch**£20.08**4.0★212 rev](https://www.amazon.co.uk/dp/B0FWGD19FQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Squatch Natural Mens Deodorant Aluminium Free Natural Deodorant Men with Charcoal & Postbiotics for 72-Hour Odor Protection Pine Tar 75g**Dr. Squatch**£9.99**21 rev1mo ago](https://www.amazon.co.uk/dp/B0G15QY6HY) [**Dr. Squatch Natural Mens Bar Soap Limited-edition FIFA World Cup 2026 Inspired Gifts for Men Natural Cold Process Soap Bar Golden Glory (5 oz)**Dr. Squatch**£6.73**34 rev1mo ago](https://www.amazon.co.uk/dp/B0H2JLTG4C) [**Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)**Dr. Squatch**£25.78**4,661 rev2mo ago](https://www.amazon.co.uk/dp/B0GP9YG5J2) [**Dr. Squatch Natural Mens Body Wash Shower Gel - Cleansing Nourishing Long Lasting Scent Moisturizing Body Wash for Men - Wood Barrel Bourbon & Fresh Falls (14 oz 2-Pack)**Dr. Squatch**£25.34**56 rev3mo ago](https://www.amazon.co.uk/dp/B0GGJGH8XM) [**Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)**Dr. Squatch**£18.38**92 rev3mo ago](https://www.amazon.co.uk/dp/B0GGTJSX5Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Fresh Falls + Wood Barrel Bourbon (4 oz 2-Pack)**Dr. Squatch**£18.83**4.2★**▲ 297%**](https://www.amazon.co.uk/dp/B0GGTMXG4M) [**Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Fresh Falls + Rainforest Rapids (4 oz 2-Pack)**Dr. Squatch**£19.60**4.2★**▲ 291%**](https://www.amazon.co.uk/dp/B0GGTVS8DM) [**Dr. Squatch Spray Deodorant for Men - Quick Dry No Stains - Aluminum Free + Dermatologically Tested for All Skin Types - Wood Barrel Bourbon + Rainforest Rapids (4 oz 2-Pack)**Dr. Squatch**£17.80**4.4★**▲ 290%**](https://www.amazon.co.uk/dp/B0GGV7BL5Y) [**Dr. Squatch Invisible Glide Natural Deodorant Smooth Glide with No Stains - Aluminum Free + Dermatologically-Tested Formula Suits Sensitive Skin - Fresh Falls + Wood Barrel Bourbon (2.65 oz 2-Pack)**Dr. Squatch**£18.38**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0GGTJSX5Z) [**Dr. Squatch Natural Mens Shampoo and Conditioner Set - Healthy Full Looking Hair - Coconut Castaway Natural Shampoo and Conditioner for Men (11 fl oz 2 pack)**Dr. Squatch**£25.78**4.5★**▲ 288%**](https://www.amazon.co.uk/dp/B0GP9YG5J2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Fresh scent”*
**Quality-Overall**10%
*“consistent quality to it”*
**Cleansing**6%
*“The exfoliating soap scrub is excellent”*
**Lather**4%
*“The lather is generous”*
**Value For Money**3%
*“Good value for money”*
**Soft Feel**3%
*“soft skin”*
**Durability**3%
*“Lasts all day”*
**Suitability Combination Skin**3%
*“They're suitable for sensitive skin”*
**Moist/Dry**2%
*“dries almost instantly”*
**Efficiency**2%
*“I can attest to is effectiveness”*
### **What buyers complain about **
**Smell**21%
*“I would say weak smelling”*
**Value For Money**20%
*“Way too expensive”*
**Durability**4%
*“it just breaks up every use wouldnt buy again”*
**Quality-Overall**3%
*“Not very good”*
**Ease Of Use**2%
*“also not nice to use 😕 wouldn't bother guys”*
**Advertised Vs Actual Product**2%
*“the content is below expectations”*
**Ease Of Cleaning**2%
*“messy to use”*
**Size-Overall**2%
*“they are quite large”*
**Allergies**2%
*“SPOTS AND IRRITATION”*
**Moist/Dry**1%
*“Stick feels dry”*
### **Top return reasons **
**Smell**20%
**Defective Material/Parts**15%
**Quality-Overall**12%
**Functionality-Overall**10%
**Ingredients-Overall**8%
**Ease Of Use**7%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Moist/Dry**4%
**Durability**4%
## **Common questions**
- **Is dr squatch deodorant uk profitable to sell on Amazon United Kingdom?**
- The niche generates £453K/yr across 42 tracked products. 11 of 22 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the dr squatch deodorant uk niche?**
- 4 brands and 15 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dr squatch deodorant uk?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for dr squatch deodorant uk peak?**
- Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dr squatch deodorant uk niche?**
- Listings span £6.73–£44.66; the average listing price is £20.48 (sweet spot $15–$100). The average incumbent carries 1,068 reviews — the moat a new listing must climb.
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