---
title: "Dove Hand Wash — £88K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dove-hand-wash"
last_updated: "2026-08-05T22:33:58.160Z"
locale: en
meta:
description: "Niche score 40/100 · £88K/yr market · 126K searches/yr · £6.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £88K/yr market · 126K searches/yr · £6.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dove Hand Wash — £88K/yr Amazon UK Niche (2026) - Flapen"
---
# **dove hand wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 14Conversion 91Competition 19Returns 100Price range 0Avg price 18Brand share 0Review moat 95Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****93.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£88K**
£88K/yr · 126K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.93–£13.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dove hand wash is a £88K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dove hand wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£51K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- PMJ51% - Dove49%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -22.7% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/dove-hand-wash/trend)
## **Top dove hand wash search terms**
- **dove refillable deodorant**69K/yr-46.3%5.3% conv. - **dove refillable deodorant for women**9K/yr+127.1%6.5% conv. - **dove deodorant refill**7K/yr+166.8%10.0% conv. - **dove refill**12K/yr+1.3%7.0% conv. - **dove hand wash refill**9K/yr+10.1%5.0% conv. - **dove refill deodorant**4K/yr-29.2%7.6% conv. - **dove refillable**3K/yr+14.3%4.7% conv. - **dove soap refill**4K/yr-17.3%7.5% conv. - **dove refill hand wash**5K/yr-8.8%6.4% conv. - **dove unlimited deodorant**2K/yr-30.7%2.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dove-hand-wash/search-terms)
## **Top dove hand wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£9K20%£18K30%£26K40%£35K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£6.07**4.1★44 rev](https://www.amazon.co.uk/dp/B07DVRKDQ9) [2**Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£9.92**4.3★17 rev](https://www.amazon.co.uk/dp/B07DVQ392K) [3**Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£3.93**4.5★41 rev](https://www.amazon.co.uk/dp/B0G4KSYKN7) [4**Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.56**4.4★39 rev](https://www.amazon.co.uk/dp/B0G4KTWYTY) [5**Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.23**4.1★36 rev](https://www.amazon.co.uk/dp/B0G4KXC2YG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£6.07**44 rev4mo ago](https://www.amazon.co.uk/dp/B07DVRKDQ9) [**Dove No. 41 Peony & Pineapple Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.56**39 rev4mo ago](https://www.amazon.co.uk/dp/B0G4KTWYTY) [**Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.23**36 rev4mo ago](https://www.amazon.co.uk/dp/B0G4KXC2YG) [**Dove No. 1 Original Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£6.61**13 rev4mo ago](https://www.amazon.co.uk/dp/B06WLH72LW) [**Dove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.27**31 rev4mo ago](https://www.amazon.co.uk/dp/B0G4KXC6TB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove No. 30 Macadamia & Coconut Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.27**4.4★**▲ 71%**](https://www.amazon.co.uk/dp/B0G4KXC6TB) [**Dove No. 41 Peony & Pineapple Anti-Perspirant Starter Kit womens antiperspirant stick 72h odour protection with Doves signature care dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£9.92**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B07DVQ392K) [**Dove No. 4 Violet & Tonka Bean Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£3.93**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0G4KSYKN7) [**Dove No. 4 Violet & Tonka Bean Anti-Perspirant Starter Kit womens antiperspirant stick styled to last with 72h odour protection dermatologically tested 1 x case 1 x 35 ml refill**PMJ**£6.07**4.1★**▲ 39%**](https://www.amazon.co.uk/dp/B07DVRKDQ9) [**Dove No. 1 Original Anti-Perspirant Refill womens antiperspirant stick styled to last with 72h odour protection with Doves signature care dermatologically tested 35 ml (Refill Only)**Dove**£4.23**4.1★**— 6%**](https://www.amazon.co.uk/dp/B0G4KXC2YG)
**~~View all trending →~~**
## **What buyers say about dove hand wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Good fragrance”*
**Value For Money**7%
*“is reasonably priced”*
**Ease Of Use**6%
*“Easy to use”*
**Eco Friendliness**4%
*“eco friendly”*
**Soft Feel**3%
*“It goes on smoothly”*
**Allergies**3%
*“with no irritation”*
**Quality-Overall**3%
*“Great quality and price”*
**Durability**3%
*“They do go on well”*
**Suitability Dry Skin**3%
*“feels wonderfully moisturising on the skin”*
**Size-Overall**2%
*“Easy fit”*
### **What buyers complain about **
**Value For Money**15%
*“Very pricey,”*
**Ease Of Use**5%
*“hard to pull out”*
**Advertised Vs Actual Product**4%
*“I feel the listing is misleading”*
**Size-Overall**3%
*“Considering the cartridge is on the small side”*
**Smell**2%
*“I am not so keen on this fragrance”*
**Allergies**1%
*“I had to stop using Wild as 1) i seem to be allergic to them ever since my pregnancy”*
**Dispensing Mechanism**1%
*“The refills are tricky to replace in the plastic applicator”*
**Hard Feel**1%
*“It's hard enough when it's empty”*
**Assembly/Installation**1%
*“not easy to put together”*
**Strength**1%
*“not strong enough for exercise”*
### **Top return reasons **
**Leak-Proof**50%
**Value For Money**33%
**Moist/Dry**17%
## **Common questions**
- **Is dove hand wash profitable to sell on Amazon United Kingdom?**
- The niche generates £88K/yr across 10 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dove hand wash niche?**
- 2 brands and 31 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dove hand wash?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for dove hand wash peak?**
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dove hand wash niche?**
- Listings span £3.93–£13.09; the average listing price is £6.42 (sweet spot $15–$100). The average incumbent carries 93 reviews — the moat a new listing must climb.
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