---
title: "Disposable Towels — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/disposable-towels"
last_updated: "2026-08-09T13:10:55.528Z"
locale: en
meta:
description: "Niche score 49/100 · £69K/yr market · 63K searches/yr · £12.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £69K/yr market · 63K searches/yr · £12.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disposable Towels — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **disposable towels**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 31Conversion 81Competition 44Returns 99Price range 35Avg price 57Brand share 59Review moat 56Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****£12.81**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,255.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.02–£19.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 63K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, disposable towels is a £69K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disposable towels market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£77K–£102K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**31**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**25%**
- EKO Higiena20% - Enki Towels18% - PUFFIN TRIP16% - DERMACOTTON8% - RELMOS7% - CLEAN SKIN CLUB5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
2K1KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/disposable-towels/trend)
## **Top disposable towels search terms**
- **disposable towels**35K/yr+7.9%6.8% conv. - **disposable towel**8K/yr+2.1%3.5% conv. - **disposable towels for body**5K/yr+93.1%5.4% conv. - **disposable towels for hairdressers**7K/yr-27.1%12.1% conv. - **disposable hair towels**4K/yr-12.3%9.6% conv. - **disposable hairdressing towels**3K/yr-16.7%7.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/disposable-towels/search-terms)
## **Top disposable towels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enki Luxury Disposable Hair & Beauty Towel (White) 56gsm 40cm x 80cm (1 x Pack Of 50 Towels)**Enki Towels**£16.44**4.7★940 rev](https://www.amazon.co.uk/dp/B00WERNBUI) [2**4 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5**PUFFIN TRIP**£8.17**4.6★661 rev](https://www.amazon.co.uk/dp/B0D9P9QKG3) [3**EKO Higiena 70×40 Disposable Hair Drying Towels Smooth Viscose and Polyester Fabric Face Cloths Body Wipes Makeup Remover Pads Hairdressing - Absorbent and Hygienic 45 gsm 50 Pieces**EKO Higiena**£12.46**4.3★103 rev](https://www.amazon.co.uk/dp/B08DV471C8) [4**DERMACOTTON 80 Disposable Towels - Pure Cotton 100% Biodegradable Hypoallergenic for Face Wash and Makeup Removal Super Soft Face Wipes Sensitive Skin Facial Cloths**DERMACOTTON**£12.24**4.7★988 rev](https://www.amazon.co.uk/dp/B0D5HZHW9B) [5**Disposable Biodegradable White Embossed Salons Hairdressing Towels. Salon Barbershop Hairdressing Hairdressers Spa Use (Pack of 100)**RELMOS**£18.53**4.7★208 rev](https://www.amazon.co.uk/dp/B00J7WYMHY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZHABAYEN 5 Pack Disposable Bath Towels Large Beach Towels 55X27.5 Independent Vacuum Packaging Portable Body Towels for Travel Hotel Business Trip Swimming Camping SPA**ZHABAYEN**£9.07**4 rev9mo ago](https://www.amazon.co.uk/dp/B0FX8NW867) [**flintronic 12 Pack Disposable Bath Towels Large Thicken Travel Towels Soft & Lightweight Portable Camping Towel for Bathroom Traveling Hotel Camping Swimming (140X70cm)**flintronic**£14.31**3 rev9mo ago](https://www.amazon.co.uk/dp/B0FVSD24PJ) [**DERMACOTTON 80 Disposable Towels - Pure Cotton 100% Biodegradable Hypoallergenic for Face Wash and Makeup Removal Super Soft Face Wipes Sensitive Skin Facial Cloths**DERMACOTTON**£12.24**988 rev1y ago](https://www.amazon.co.uk/dp/B0D5HZHW9B) [**Beauntangly Disposable Face Clean Towels XL Face Cloths for Skin Care Thick Lint- free Ultra Soft Dry Wipes for Makeup Removing Cleaning Traveling 10-Inch X 12-Inch 50 Count 1 Pack**BEAUNTANGLY**£6.48**517 rev1y ago](https://www.amazon.co.uk/dp/B0D7ZQW5VY) [**10 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5**PUFFIN TRIP**£19.27**661 rev1y ago](https://www.amazon.co.uk/dp/B0D9P9L75W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clean Skin Club Clean Towels XL Supreme 100% USDA Biobased Face Towel Disposable Face Towelette Eczema Association Accepted Thicker Textured Dry Wipes Ultra Absorbent & Soft 1 Pack 50 Ct**CLEAN SKIN CLUB**£14.73**4.7★**▲ 227%**](https://www.amazon.co.uk/dp/B0CH1RSQHY) [**10 Pack Disposable Bath Towels Durable Large Portable Thicken Camping Towels for Travel Hotel Business Trip Swimming Pet Towels Sauna Spa Hot Spring Water Play 55X27.5**PUFFIN TRIP**£19.27**4.6★**▲ 181%**](https://www.amazon.co.uk/dp/B0D9P9L75W) [**flintronic 12 Pack Disposable Bath Towels Large Thicken Travel Towels Soft & Lightweight Portable Camping Towel for Bathroom Traveling Hotel Camping Swimming (140X70cm)**flintronic**£14.31**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0FVSD24PJ) [**ZHABAYEN 5 Pack Disposable Bath Towels Large Beach Towels 55X27.5 Independent Vacuum Packaging Portable Body Towels for Travel Hotel Business Trip Swimming Camping SPA**ZHABAYEN**£9.07**5.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0FX8NW867) [**EKO Higiena DHB 70×50 Black PREMIUM PERFORATED Towels for Hairdressers Black Paper Towel - Disposable Face Cloths Hairdressing Towels 45 gsm 70x50 cm 50 Pieces**EKO Higiena**£14.43**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B092QWGF2P)
**~~View all trending →~~**
## **What buyers say about disposable towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Soft Feel**14%
*“They are smooth”*
**Size-Overall**8%
*“Theyre a great size”*
**Value For Money**7%
*“Good value for money”*
**Suitability Combination Skin**6%
*“has aided improve my skin as part of my skin routine”*
**Ease Of Cleaning**5%
*“they are beautiful clean fresh”*
**Ease Of Use**4%
*“Easy to use”*
**Thickness**3%
*“thick enough for washing the face”*
**Advertised Vs Actual Product**3%
*“do the job”*
**Durability**3%
*“they have never torn”*
### **What buyers complain about **
**Size-Overall**11%
*“they are much smaller than previous cloths I've purchased”*
**Value For Money**9%
*“a little expensive”*
**Smell**9%
*“Horrendous smell”*
**Thickness**8%
*“Its not quite the same as a thick cotton bath towel”*
**Quality-Overall**4%
*“Feel cheap”*
**Advertised Vs Actual Product**3%
*“I was genuinely sceptical about the claims -”*
**Eco Friendliness**3%
*“Didnt realise not biodegradable”*
**Hard Feel**2%
*“They feel rough”*
**Weight Light**2%
*“Its way lighter now”*
**Absorbency**2%
*“Not very absorbent with a weird texture”*
### **Top return reasons **
**Size-Overall**21%
**Value For Money**13%
**Quality-Overall**11%
**Smell**10%
**Thin**8%
**Advertised Vs Actual Product**6%
**Hard Feel**4%
**Contamination**3%
**Functionality-Overall**3%
**Soft Feel**3%
## **Common questions**
- **Is disposable towels profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the disposable towels niche?**
- 18 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in disposable towels?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.1%.
- **When does demand for disposable towels peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the disposable towels niche?**
- Listings span £6.02–£19.79; the average listing price is £12.81 (sweet spot $15–$100). The average incumbent carries 1,256 reviews — the moat a new listing must climb.
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