---
title: "Diprobase Cream — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/diprobase-cream"
last_updated: "2026-08-06T00:26:47.934Z"
locale: en
meta:
description: "Niche score 36/100 · £171K/yr market · 126K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £171K/yr market · 126K searches/yr · £10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Diprobase Cream — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **diprobase cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 9Conversion 95Competition 12Returns 100Price range 43Avg price 41Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.78–£22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.95**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£171K**
£171K/yr · 126K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,617.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, diprobase cream is a £171K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **diprobase cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£164K–£219K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **78%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Diprobase69% - Doublebase14% - Epaderm6% - Cetraben5% - Zeroderma5%
## **Demand**
Weekly Amazon search volume, last 10 weeks — -31.8% search growth over the last 90 days.
2K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/diprobase-cream/trend)
## **Top diprobase cream search terms**
- **diprobase cream**63K/yr-11.3%12.1% conv. - **diprobase**29K/yr-29.6%10.2% conv. - **diprobase cream 500g pump dispenser**17K/yr-25.9%12.6% conv. - **diprobase advanced eczema cream**5K/yr+1.0%9.4% conv. - **diprobase cream 500g**2K/yr-78.0%4.5% conv. - **diprobase eczema cream**2K/yr-80.0%5.1% conv. - **diprobase lotion**2K/yr-90.8%2.8% conv. - **diprobase emollient**2K/yr-93.6%5.9% conv. - **diprobase cream for eczema**2K/yr-93.4%0.0% conv. - **diprobase moisturiser**1K/yr-95.3%6.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/diprobase-cream/search-terms)
## **Top diprobase cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£69K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diprobase Advanced New Formula for Eczema Prone Skin for Red Inflamed or Damaged Skin Cream 500 g (Pack of 2)**Diprobase**£22.64**4.7★720 rev](https://www.amazon.co.uk/dp/B0B8Z3B48T) [2**Diprobase Advanced Eczema Cream for Treatment of Symptoms of Dry Skin Eczema and Atopic Dermatitis 500ml Pump**Diprobase**£12.71**4.6★1,086 rev](https://www.amazon.co.uk/dp/B09XXRY73Y) [3**Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump**Epaderm**£9.71**4.7★5,708 rev](https://www.amazon.co.uk/dp/B006EI0OLM) [4**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack**Doublebase**£6.74**4.6★8,897 rev](https://www.amazon.co.uk/dp/B084F578HM) [5**Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml**Cetraben**£10.17**4.6★9,359 rev](https://www.amazon.co.uk/dp/B071VGB2LW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g**Doublebase**£12.21**126 rev10mo ago](https://www.amazon.co.uk/dp/B0FQCFZXYL) [**Diprobase Advanced New Formula for Eczema Prone Skin for Red Inflamed or Damaged Skin Cream 500 g (Pack of 2)**Diprobase**£22.64**720 rev3y ago](https://www.amazon.co.uk/dp/B0B8Z3B48T) [**Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack**Doublebase**£10.14**3,998 rev6y ago](https://www.amazon.co.uk/dp/B084ZR8RV6) [**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack**Doublebase**£6.74**8,897 rev6y ago](https://www.amazon.co.uk/dp/B084F578HM) [**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube**Doublebase**£4.78**8,897 rev6y ago](https://www.amazon.co.uk/dp/B084F57JWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 500g**Doublebase**£12.21**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B0FQCFZXYL) [**Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack**Doublebase**£10.14**4.5★**▲ 65%**](https://www.amazon.co.uk/dp/B084ZR8RV6) [**Diprobase Advanced New Formula for Eczema Prone Skin for Red Inflamed or Damaged Skin Cream 500 g (Pack of 2)**Diprobase**£22.64**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0B8Z3B48T) [**Epaderm Moisturising Cream for Dry Skin including Eczema and Psoriasis 500g Pump**Epaderm**£9.71**4.7★**▲ 28%**](https://www.amazon.co.uk/dp/B006EI0OLM) [**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube**Doublebase**£4.78**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B084F57JWZ)
**~~View all trending →~~**
## **What buyers say about diprobase cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Excellent moisturiser”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**12%
*“Cream is not bad”*
**Allergies**7%
*“I havent had any skin irritation”*
**Soft Feel**5%
*“skin feels smooth”*
**Efficiency**3%
*“it pumps well”*
**Skin Health**3%
*“keeps the skin feeling healthy”*
**Itch Relief**3%
*“This stops itching”*
**Advertised Vs Actual Product**3%
*“Does exactly what it says”*
**Absorbency**2%
*“absorbs well”*
### **What buyers complain about **
**Allergies**17%
*“It gets itchy”*
**Smell**11%
*“No scent”*
**Functionality-Overall**7%
*“this doesn't seem to work as well”*
**Moist/Dry**6%
*“it also means its not the best moisturiser”*
**Skin Health**4%
*“This stuff actually seems to give some parts of my body a burning sensation”*
**Ease Of Use**4%
*“good cream top plunger doesnt work making it difficult to use”*
**Dispensing Mechanism**3%
*“The dispenser is unusable because the push lever is detached so the item is broken”*
**Oily/Greasy**3%
*“I have removed one star as its a bit greasy for me”*
**Durability**2%
*“The container holder broke on 1st use”*
**Adhesion/Stickiness**2%
*“feeling sticky or horrible”*
### **Top return reasons **
**Connectivity-Overall**20%
**Functionality-Overall**20%
**Itch Relief**20%
**Age Suitability**20%
**Dispensing Mechanism**10%
**Leak-Proof**10%
## **Common questions**
- **Is diprobase cream profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the diprobase cream niche?**
- 5 brands and 58 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in diprobase cream?**
- Top complaints mined from reviews: Allergies, Smell, Functionality-Overall. The return rate is 0.1%.
- **What does it cost to enter the diprobase cream niche?**
- Listings span £4.78–£22.64; the average listing price is £10.95 (sweet spot $15–$100). The average incumbent carries 4,617 reviews — the moat a new listing must climb.
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