---
title: "Trend — dior perfumes for women - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dior-perfumes-for-women/trend"
last_updated: "2026-07-21T07:20:08.144Z"
locale: en
meta:
  description: "dior perfumes for women shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "dior perfumes for women shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dior perfumes for women - Flapen"
---

# **dior perfumes for women**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 77Growth 27Conversion 18Competition 62Returns 98Price range 49Avg price 91Brand share 13Review moat 28Quality gap 55

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****£56.15**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£980K**

£980K/yr · 1.2M searches

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£5.59–£179.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,739.21**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand