---
title: "dior perfumes for women — £980K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dior-perfumes-for-women"
last_updated: "2026-07-20T20:52:49.809Z"
locale: en
meta:
description: "dior perfumes for women shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "dior perfumes for women shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "dior perfumes for women — £980K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
---
# **dior perfumes for women**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 77Growth 27Conversion 18Competition 62Returns 98Price range 49Avg price 91Brand share 13Review moat 28Quality gap 55
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£56.15**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£980K**
£980K/yr · 1.2M searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£5.59–£179.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,739.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dior perfumes for women is a £980K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£842K–£1.1M**
- units × avg price
- **Launch success**
- **—**
- 0 of 2 new (360d)
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **24%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **155 days**
## **Competition**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**4%**
- Dior72% - modaleo14% - Generic4% - PARIS CORNER3% - Peccati Olfattivi1% - VBRONZE1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/dior-perfumes-for-women/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£39K8%£78K12%£118K16%£157K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dior Eau de Toilette 60 ml**Dior**£66.71**4.7★1,796 rev](https://www.amazon.co.uk/dp/B07C1YNQDM) [2**Parfum for Mens Eau de Parfum 100ml Ideal Perfume for Men 100ML Modaleo Collections**modaleo**£11.91**4.2★275 rev](https://www.amazon.co.uk/dp/B0FB9HZKFC) [3**Dior Sauvage Elixir 60ml**Dior**£107.15**4.3★2,307 rev](https://www.amazon.co.uk/dp/B09FY38T89) [4**DIOR Sauvage Eau de Toilette 60 ml Mens Fragrance**Dior**£63.87**4.7★4,206 rev](https://www.amazon.co.uk/dp/B07WXMLBT6) [5**Dior Sauvage Parfum Spray 60ml**Dior**£79.63**4.6★1,479 rev](https://www.amazon.co.uk/dp/B07X4B8RB9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sauvage Elixir | Similar Notes Alternative Inspired Eau De Parfum | Fragrance For Men | Wild Elixir | Fabulous & Long Lasting (100ml)**The Aroma Vault**£24.92**31 rev8mo ago](https://www.amazon.co.uk/dp/B0D27PTFNS) [**Peccati Olfattivi N.04 Mens Perfume Equivalent to Sauvage Long-Lasting Mens Dupe Perfume with 30% Pure Essence Fragrance Similar to the Original with High Resistance 100 ml Parfum**Peccati Olfattivi**£24.91**35 rev8mo ago](https://www.amazon.co.uk/dp/B0FZCPBWBN) [**Vbronze Savadge - Long Lasting Perfume for Men - Eau de parfum- Pure Infused Inspired by Fragrance - Long-Lasting Fresh & Woody Scent (100ml) by Vbronze Fragrance.**VBRONZE**£25.27**254 rev1y ago](https://www.amazon.co.uk/dp/B0FBLMCCSG) [**DIOR Addict Lip Glow No.012 Rosewood (3.2 g)**Dior**£25.57**63 rev1y ago](https://www.amazon.co.uk/dp/B0DZVMW146) [**Perfum for Mens 100ml Eau De Spray 100ml by Modaleo Collections**modaleo**£12.22**510 rev1y ago](https://www.amazon.co.uk/dp/B0DH51BYXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Savage Parfum for Mens Eau de Parfum 100ml Ideal Perfume for Men 100ML Modaleo Collections**Generic**£14.99**4.0★**▲ 407%**](https://www.amazon.co.uk/dp/B0GZSKJ2S6) [**Dior Sauvage Parfum Spray 60ml**Dior**£79.63**4.6★**▲ 279%**](https://www.amazon.co.uk/dp/B07X4B8RB9) [**Peccati Olfattivi N.04 Mens Perfume Equivalent to Sauvage Long-Lasting Mens Dupe Perfume with 30% Pure Essence Fragrance Similar to the Original with High Resistance 100 ml Parfum**Peccati Olfattivi**£24.91**3.8★**▲ 265%**](https://www.amazon.co.uk/dp/B0FZCPBWBN) [**Dior Sauvage Parfum Spray 2.857 kg**Dior**£179.79**4.5★**▲ 215%**](https://www.amazon.co.uk/dp/B08GGC3HGF) [**Saviour Intense Mens Eau de Parfum Fragrance for him 100ml PARIS CORNER PERFUMES (Saviour Intense)**PARIS CORNER**£21.52**4.2★**▲ 200%**](https://www.amazon.co.uk/dp/B0BBN97L3H)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**55%
*“Fantastic smell”*
**Value For Money**13%
*“Good value for money”*
**Quality-Overall**10%
*“Excellent product”*
**Durability**4%
*“Its nice and strong”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**3%
*“Fathers day gift”*
**Soft Feel**1%
*“Smooth”*
**Design-Overall**1%
*“The scent and bottle design is good hence the 3 star”*
**Freshness**1%
*“It is fresh”*
**Strength**1%
*“Strong cent last long”*
### **What buyers complain about **
**Smell**47%
*“Doesnt smell well enough”*
**Durability**10%
*“Broke”*
**Quality-Overall**10%
*“but the lids are very poor quality”*
**Value For Money**7%
*“it's way too expensive”*
**Advertised Vs Actual Product**3%
*“Does not plump the lips as described”*
**Size-Overall**3%
*“no longer fits the glass bottle”*
**Strength**3%
*“not robust enough”*
**Ease Of Use**1%
*“Not very easy”*
**Functionality-Overall**1%
*“Not working”*
**Natural Resource Wastage**1%
*“Waste of Money”*
### **Top return reasons **
**Smell**48%
**Durability**9%
**Value For Money**7%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Color**3%
**Functionality-Overall**3%
**Size-Overall**3%
**Strength**2%
## **Common questions**
- **Is dior perfumes for women profitable to sell on Amazon United Kingdom?**
- The niche generates £980K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dior perfumes for women niche?**
- 11 brands and 74 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in dior perfumes for women?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- **When does demand for dior perfumes for women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the dior perfumes for women niche?**
- Listings span £5.59–£179.79; the average listing price is £56.15 (sweet spot $15–$100). The average incumbent carries 3,739 reviews — the moat a new listing must climb.
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