---
title: "Dewberry Perfume — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dewberry-perfume"
last_updated: "2026-08-09T13:08:28.361Z"
locale: en
meta:
description: "Niche score 40/100 · £55K/yr market · 43K searches/yr · £13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £55K/yr market · 43K searches/yr · £13.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dewberry Perfume — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **dewberry perfume**
**Skip it**
Soft demand (-66.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 86Competition 11Returns 98Price range 62Avg price 61Brand share 0Review moat 96Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****72.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.15–£32.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.34**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£55K**
£55K/yr · 43K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-66.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dewberry perfume is a £55K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dewberry perfume market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£40K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#456**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- The Body Shop96% - Paradise Perfumes & Gems2% - Generic2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 20 weeks — -66.8% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/dewberry-perfume/trend)
## **Top dewberry perfume search terms**
- **dewberry body shop**9K/yr-39.4%8.6% conv. - **body shop dewberry**7K/yr-66.3%8.8% conv. - **dewberry**7K/yr-60.2%6.1% conv. - **dewberry perfume**9K/yr-69.0%5.1% conv. - **bodyshop dewberry**4K/yr-73.8%5.1% conv. - **dewberry perfume body shop**8K/yr-94.0%9.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dewberry-perfume/search-terms)
## **Top dewberry perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic**The Body Shop**£11.62**4.1★144 rev](https://www.amazon.co.uk/dp/B0G598B739) [2**The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil**The Body Shop**£16.74**3.8★77 rev](https://www.amazon.co.uk/dp/B0G598K3WL) [3**The Body Shop Dewberry Bath & Shower Gel (1x 250ml) Refreshing Body Wash with Fruity and Floral Scent Gentle Cleanser with Community Fair Trade Aloe Vera Vegan Certified 250ml**The Body Shop**£7.07**4.6★158 rev](https://www.amazon.co.uk/dp/B0G58X1B8G) [4**The Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift**The Body Shop**£12.37**4.5★32 rev](https://www.amazon.co.uk/dp/B0GP6V73B4) [5**The Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift**The Body Shop**£32.74**4.7★6 rev](https://www.amazon.co.uk/dp/B0GP6KK69T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift**The Body Shop**£12.37**32 rev4mo ago](https://www.amazon.co.uk/dp/B0GP6V73B4) [**The Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift**The Body Shop**£32.74**6 rev4mo ago](https://www.amazon.co.uk/dp/B0GP6KK69T) [**The Body Shop Dewberry Essentials Gift Set Shower Gel 250ml Body Yogurt 200ml Hand Balm 30ml Fruity Floral Body Care Set 48hr Hydration Softening Fast Absorbing Vegan Skincare Gift**The Body Shop**£20.67**10 rev4mo ago](https://www.amazon.co.uk/dp/B0GP77TZXD) [**The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic**The Body Shop**£11.62**144 rev7mo ago](https://www.amazon.co.uk/dp/B0G598B739) [**The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil**The Body Shop**£16.74**77 rev7mo ago](https://www.amazon.co.uk/dp/B0G598K3WL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Body Shop Dewberry Collection Gift Set Shower Gel 250ml Body Butter 200ml Hand Balm 30ml Fragrance Mist 100ml Fruity Floral Body Care Set 96hr Moisture Softening Vegan Gift**The Body Shop**£32.74**4.7★**▲ 131%**](https://www.amazon.co.uk/dp/B0GP6KK69T) [**The Body Shop Dewberry Essentials Gift Set Shower Gel 250ml Body Yogurt 200ml Hand Balm 30ml Fruity Floral Body Care Set 48hr Hydration Softening Fast Absorbing Vegan Skincare Gift**The Body Shop**£20.67**5.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0GP77TZXD) [**The Body Shop Dewberry Mini Gift Set Shower Gel 60ml Body Butter 50ml Hand Balm 30ml Fruity Floral Body Care Trio 96hr Hydration Softening Travel Size Vegan Skincare Gift**The Body Shop**£12.37**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B0GP6V73B4) [**The Body Shop Dewberry Perfume Oil 14ml Concentrated Long Lasting Fragrance for Pulse Points Fruity Floral Retro Scent with Cedarwood and Musk Compact Travel Friendly Nostalgic Fragrance Oil**The Body Shop**£16.74**3.8★**▲ 12%**](https://www.amazon.co.uk/dp/B0G598K3WL) [**The Body Shop Dewberry Fragrance Mist (1x 100ml) Refreshing Body Spray with Fruity and Floral Scent Lightweight Daily Fragrance with Jasmine and Musk Vegan Certified Nostalgic Classic**The Body Shop**£11.62**4.1★**— 3%**](https://www.amazon.co.uk/dp/B0G598B739)
**~~View all trending →~~**
## **What buyers say about dewberry perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Beautiful smell”*
**Quality-Overall**5%
*“Great product”*
**Advertised Vs Actual Product**5%
*“which is better than I expected at this price point”*
**Gifting Purpose**4%
*“Lovely gift set with great products”*
**Value For Money**4%
*“Given the intensive nature of the cream you only need a little bit so it is good value for money”*
**Soft Feel**3%
*“My hands feel much softer”*
**Ease Of Use**2%
*“Easy to order”*
**Durability**2%
*“and does last for a good few hours before needed to be reapplied”*
**Size-Overall**1%
*“it fits really easily into a handbag or toiletries bag”*
**Suitability Hot Weather**1%
*“this body spray is great helps you in the hot weather keeps you fresh”*
### **What buyers complain about **
**Smell**62%
*“Unpleasant scent”*
**Value For Money**6%
*“Expensive”*
**Size-Overall**6%
*“Small”*
**Material Quality**2%
*“The plastic covering it”*
**Durability**2%
*“unfortunately didn't last long”*
**Advertised Vs Actual Product**2%
*“under 'Scent' in the product description it says 'unscented.' This obviously isn't the case”*
**Strength**2%
*“not that strong”*
**Allergies**1%
*“Made me itch”*
**Thickness**1%
*“The consistency of this hand cream is quite thick”*
**Leak-Proof**1%
*“My bottle arrived with almost 1/3 of the oil missing due to it leaking”*
### **Top return reasons **
**Smell**69%
**Size-Overall**9%
**Leak-Proof**8%
**Value For Money**7%
**Strength**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Dilute/Watery**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is dewberry perfume profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 9 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the dewberry perfume niche?**
- 3 brands and 6 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dewberry perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.3%.
- **What does it cost to enter the dewberry perfume niche?**
- Listings span £4.15–£32.74; the average listing price is £13.34 (sweet spot $15–$100). The average incumbent carries 73 reviews — the moat a new listing must climb.
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