---
title: "Trend — dettol hand wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dettol-hand-wash/trend"
last_updated: "2026-08-09T14:23:14.105Z"
locale: en
meta:
  description: "Niche score 37/100 · £41K/yr market · 53K searches/yr · £14.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £41K/yr market · 53K searches/yr · £14.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dettol hand wash - Flapen"
---

# **dettol hand wash**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 15Conversion 60Competition 38Returns 100Price range 63Avg price 72Brand share 0Review moat 41Quality gap 27

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.59**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£1.20–£38.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,418.1**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£41K**

£41K/yr · 53K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend