---
title: "Detangler Spray — £379K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/detangler-spray"
last_updated: "2026-08-09T14:07:11.988Z"
locale: en
meta:
description: "Niche score 48/100 · £379K/yr market · 557K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £379K/yr market · 557K searches/yr · £5.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detangler Spray — £379K/yr Amazon UK Niche (2026) - Flapen"
---
# **detangler spray**
**Skip it**
Prices mostly outside the sweet spot ($1.79–$11.02) — this niche doesn't clear our bar today.
Market size 55Growth 29Conversion 96Competition 32Returns 100Price range 0Avg price 14Brand share 42Review moat 38Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£379K**
£379K/yr · 557K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,677.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.15**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.79–£11.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, detangler spray is a £379K/yr Amazon United Kingdom market (557K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detangler spray market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£309K–£412K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Childs Farm33% - Tangle Teezer17% - Avon15% - CANTU8% - Mane 'n Tail7% - Vosene4% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/detangler-spray/trend)
## **Top detangler spray search terms**
- **detangling spray**188K/yr+5.1%11.2% conv. - **hair detangler spray**63K/yr-7.6%10.0% conv. - **kids detangler spray**42K/yr+5.0%15.8% conv. - **detangler spray**51K/yr-8.6%10.2% conv. - **detangling spray kids**35K/yr+9.4%14.0% conv. - **hair detangler spray kids**21K/yr+38.0%14.9% conv. - **detangler**21K/yr+6.2%5.2% conv. - **kids hair detangler spray**15K/yr-16.8%13.5% conv. - **hair detangler**17K/yr-5.0%5.1% conv. - **leave in conditioner spray kids**14K/yr+3.6%8.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/detangler-spray/search-terms)
## **Top detangler spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£38K20%£76K30%£114K40%£151K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml**Childs Farm**£2.89**4.6★630 rev](https://www.amazon.co.uk/dp/B0DHSGT8WB) [2**Tangle Teezer Detangling Spray for Kids - No Tangles No Tears - Fresh Citrus Scent - Vegan & Cruelty Free Gentle & Quick Detangling**Tangle Teezer**£4.60**4.5★2,595 rev](https://www.amazon.co.uk/dp/B08GLM12PY) [3**Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)**Avon**£6.21**4.4★181 rev](https://www.amazon.co.uk/dp/B0F93VWKKF) [4**Cantu Kids Detangler 177ml**CANTU**£3.84**4.6★18,050 rev](https://www.amazon.co.uk/dp/B01LTIAUEM) [5**Mane n Tail Detangler Spray The Tangles and Knots Solution Reduce Frizz 355 ml (Pack of 1)**Mane 'n Tail**£5.62**4.6★4,612 rev](https://www.amazon.co.uk/dp/B000TG84B2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions**Good Bubble**£2.57**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GN3KVLXB) [**Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish**Bed Head**£9.26**58 rev7mo ago](https://www.amazon.co.uk/dp/B0G954Q8Y6) [**Avon Kids Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Scent 200ml (Pack of 2)**Avon**£6.21**181 rev1y ago](https://www.amazon.co.uk/dp/B0F93VWKKF) [**Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)**Avon**£6.20**181 rev1y ago](https://www.amazon.co.uk/dp/B0F93V6WFB) [**Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment**Creightons**£3.27**392 rev1y ago](https://www.amazon.co.uk/dp/B0DT4S3FG2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bed Head by TIGI Knot This Time Anti-Breakage Hair Detangler Spray Lightweight Detangling Spray for Wet or Dry Hair Reduces Breakage Non-Greasy Finish**Bed Head**£9.26**4.5★**▲ 202%**](https://www.amazon.co.uk/dp/B0G954Q8Y6) [**Good Bubble Peppa Pig Detangling Spray with Cloudberry (200ml) - Gentle Kids Hair Detangler for Knots - Smooths and Conditions**Good Bubble**£2.57**4.7★**▲ 190%**](https://www.amazon.co.uk/dp/B0GN3KVLXB) [**Vosene Kids Apple & Lemon Head Lice Defence Spray 150ml Conditioning and detangling Natural Head lice Repellent with Tea Tree Leaf citronella and Eucalyptus Oil Helps to Keep headlice at Bay.**Vosene**£1.79**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B0D9YW8VX2) [**Avon Kids Little Monster Detangling Spray Moisturise & Tame Tangles Without Tears Child-friendly Haircare Essential Fruity Mango 200ml (Pack of 2)**Avon**£6.20**4.4★**▲ 66%**](https://www.amazon.co.uk/dp/B0F93V6WFB) [**Childs Farm Tangle Taming Hair Detangler Spray Heat Styling Protector Strawberry and Mint Children Kids 100ml**Childs Farm**£2.89**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B0DHSGT8WB)
**~~View all trending →~~**
## **What buyers say about detangler spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Neutral smell”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**7%
*“Easy to Use”*
**Soft Feel**6%
*“leaves it feeling soft”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
**Suitability Curly Hair**3%
*“Brilliant for curly hair”*
**Hair Styling**2%
*“The spray itself seems to do a decent job in defining my little boys curls”*
**Moist/Dry**2%
*“Perfect for dry hair”*
**Hair Growth**2%
*“I find there is less hair breakage”*
### **What buyers complain about **
**Smell**11%
*“I dont like the smell”*
**Functionality-Overall**7%
*“Doesn't work”*
**Leak-Proof**4%
*“it had leaked all over the package as the bottle wasnt securely shut”*
**Adhesion/Stickiness**4%
*“Made hair sticky and dry”*
**Suitability Curly Hair**4%
*“doesn't work for curly thick hairs”*
**Oily/Greasy**3%
*“Leaves hair greasy”*
**Product Condition**3%
*“Got opened unsealed product”*
**Value For Money**3%
*“Over price for what it is imho”*
**Suitability Long Hair**3%
*“Great for long thick hair”*
**Quality-Overall**3%
*“Beware: NOT the same product as the tried”*
### **Top return reasons **
**Leak-Proof**41%
**Smell**24%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Hair Related**7%
**Stale/Rotten/Spoiled**4%
**Dilute/Watery**4%
**Value For Money**4%
## **Common questions**
- **Is detangler spray profitable to sell on Amazon United Kingdom?**
- The niche generates £379K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the detangler spray niche?**
- 13 brands and 87 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in detangler spray?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Leak-Proof. The return rate is 0.0%.
- **When does demand for detangler spray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the detangler spray niche?**
- Listings span £1.79–£11.02; the average listing price is £5.15 (sweet spot $15–$100). The average incumbent carries 2,678 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)