---
title: "Dermol 500 Lotion — £315K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dermol-500-lotion"
last_updated: "2026-08-09T19:53:36.376Z"
locale: en
meta:
description: "Niche score 44/100 · £315K/yr market · 384K searches/yr · £9.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £315K/yr market · 384K searches/yr · £9.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dermol 500 Lotion — £315K/yr Amazon UK Niche (2026) - Flapen"
---
# **dermol 500 lotion**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 82Competition 14Returns 100Price range 14Avg price 27Brand share 18Review moat 24Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£315K**
£315K/yr · 384K searches
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,652.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.40–£16.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, dermol 500 lotion is a £315K/yr Amazon United Kingdom market (384K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dermol 500 lotion market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **£278K–£371K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**4%**
- Generic65% - AproDerm13% - E456% - Cetraben6% - ECZMOL3% - Aveeno3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -5.2% search growth over the last 90 days.
9K7KSpike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/dermol-500-lotion/trend)
## **Top dermol 500 lotion search terms**
- **dermol 500 lotion**178K/yr+3.6%1.6% conv. - **dermol**57K/yr-17.4%1.3% conv. - **dermol 500**35K/yr-0.9%0.9% conv. - **dermol cream**31K/yr-1.4%0.4% conv. - **dermol wash**18K/yr-8.6%0.6% conv. - **dermol 500 lotion 500ml pump**19K/yr-55.4%2.6% conv. - **dermal 500 lotion**7K/yr-1.9%1.5% conv. - **dermol 500 lotion 500ml wash**8K/yr-18.9%0.9% conv. - **dermol lotion**6K/yr-4.6%1.3% conv. - **dermol cream 500g pump green bottle**4K/yr+22.7%0.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dermol-500-lotion/search-terms)
## **Top dermol 500 lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£47K30%£94K45%£142K60%£189K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dermol 500 Lotion Moisturising Emollient for Dry & Sensitive Skin Soap Substitute 500ml**Generic**£16.62**1.0★1 rev](https://www.amazon.co.uk/dp/B0H6YD96FN) [2**Antimicrobial Emollient Lotion Soap Substitute & Moisturising Skin Lotion Emollient Body Wash Bath and Shower Emollientcetraben Moisturising Lotion 500ml for Dry Itchy Sensitive Skin (1PCS)**Generic**£16.29**0.0★0 rev](https://www.amazon.co.uk/dp/B0GYYY4PGQ) [3**AproDerm Colloidal Oat Cream 500ml Pump Paraffin Free Vegan 2-in-1 Moisturiser and Soap Substitute for Dry Skin Eczema Dermatitis and Psoriasis**AproDerm**£8.24**4.6★4,394 rev](https://www.amazon.co.uk/dp/B07QK1K57J) [4**Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml**Cetraben**£10.17**4.6★9,359 rev](https://www.amazon.co.uk/dp/B071VGB2LW) [5**AproDerm Emollient Cream 500g Pump - 2-in-1 Moisturuser and Soap Substitute Suitable for Dry Skin Eczema Dermatitis & Psoriasis - Vegan**AproDerm**£8.34**4.6★1,074 rev](https://www.amazon.co.uk/dp/B071F1DH8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dermol 500 Lotion Moisturising Emollient for Dry & Sensitive Skin Soap Substitute 500ml**Generic**£16.62**1 rev2mo ago](https://www.amazon.co.uk/dp/B0H6YD96FN) [**Antimicrobial Emollient Lotion Soap Substitute & Moisturising Skin Lotion Emollient Body Wash Bath and Shower Emollientcetraben Moisturising Lotion 500ml for Dry Itchy Sensitive Skin (1PCS)**Generic**£16.29**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GYYY4PGQ) [**Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml**Aveeno**£6.92**21,695 rev5y ago](https://www.amazon.co.uk/dp/B08JL9KYBV) [**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack**Doublebase**£6.74**8,897 rev6y ago](https://www.amazon.co.uk/dp/B084F578HM) [**Cetraben Moisturising Cream For Dry Itchy Sensitive & Eczema-Prone Skin Soothe Moisturise Hydrate & Protect Dermatological Moisturiser Daily Use on the Body Fragrance Free 1 x 475ml**Cetraben**£10.17**9,359 rev9y ago](https://www.amazon.co.uk/dp/B071VGB2LW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dermol 500 Lotion Moisturising Emollient for Dry & Sensitive Skin Soap Substitute 500ml**Generic**£16.62**1.0★**▲ 183%**](https://www.amazon.co.uk/dp/B0H6YD96FN) [**Antimicrobial Emollient Lotion Soap Substitute & Moisturising Skin Lotion Emollient Body Wash Bath and Shower Emollientcetraben Moisturising Lotion 500ml for Dry Itchy Sensitive Skin (1PCS)**Generic**£16.29**0.0★**▲ 183%**](https://www.amazon.co.uk/dp/B0GYYY4PGQ) [**Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml**Aveeno**£6.92**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B08JL9KYBV) [**Hydromol Ointment - Intensive Emollient for Very Dry & Itchy Skin - For Psoriasis Flare-prone Eczema & Dermatitis - Helps Protect & Prevent Moisture Loss - 500g Tub**Hydromol**£7.99**4.6★**▼ 44%**](https://www.amazon.co.uk/dp/B006EI1Q5K) [**E45 Moisturising Cream 500g for Dry Itchy & Sensitive Skin Emollient**E45**£8.98**4.7★**▼ 47%**](https://www.amazon.co.uk/dp/B004AV1J2S)
**~~View all trending →~~**
## **What buyers say about dermol 500 lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**26%
*“Long lasting moisturiser”*
**Quality-Overall**12%
*“Good quality product that delivers as expected”*
**Value For Money**11%
*“Excellent value for money”*
**Soft Feel**6%
*“my skin felt softer”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Allergies**6%
*“No more skin irritation”*
**Suitability Dry Skin**4%
*“Helps with extremely dry skin”*
**Absorbency**3%
*“Absorbs beautifully”*
**Itch Relief**2%
*“helps with the itch”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Allergies**20%
*“painful red rash”*
**Smell**8%
*“This stuff now smells weird”*
**Moist/Dry**8%
*“doesn't seem to moisterise at all”*
**Value For Money**5%
*“Not worth it”*
**Oily/Greasy**4%
*“Very greasy”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Skin Health**3%
*“Can cause burn sensation with sensitivite skin”*
**Dispensing Mechanism**3%
*“in the world's worst dispenser”*
**Quality-Overall**3%
*“I wish i knew about the dip in quality before i got this”*
**Ease Of Use**2%
*“good cream top plunger doesnt work making it difficult to use”*
### **Top return reasons **
**Leak-Proof**63%
**Dispensing Mechanism**25%
**Defective Material/Parts**13%
## **Common questions**
- **Is dermol 500 lotion profitable to sell on Amazon United Kingdom?**
- The niche generates £315K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dermol 500 lotion niche?**
- 8 brands and 87 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in dermol 500 lotion?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the dermol 500 lotion niche?**
- Listings span £5.40–£16.62; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 6,653 reviews — the moat a new listing must climb.
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