---
title: "Dermatitis Cream — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dermatitis-cream"
last_updated: "2026-08-09T17:19:31.213Z"
locale: en
meta:
description: "Niche score 42/100 · £113K/yr market · 127K searches/yr · £8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £113K/yr market · 127K searches/yr · £8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dermatitis Cream — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **dermatitis cream**
**Skip it**
Soft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 8Conversion 90Competition 44Returns 100Price range 13Avg price 23Brand share 41Review moat 30Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,514.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£113K**
£113K/yr · 127K searches
**Avg price**
**Bad****£8.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.67–£16.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-34.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dermatitis cream is a £113K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dermatitis cream market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£82K–£102K**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**135**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**15%**
- E4549% - Doublebase10% - Lyonsleaf9% - Eurax6% - Kopa Haiku6% - Epaderm4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/dermatitis-cream/trend)
## **Top dermatitis cream search terms**
- **dermatitis cream**45K/yr-25.1%7.5% conv. - **e45 dermatitis relief cream**6K/yr+3.2%16.3% conv. - **e45 eczema relief cream**7K/yr-12.4%13.1% conv. - **contact dermatitis cream**8K/yr+7.2%5.8% conv. - **perioral dermatitis treatment**8K/yr-35.6%7.6% conv. - **perioral dermatitis**8K/yr-40.8%5.0% conv. - **dermatitis**7K/yr-58.0%3.1% conv. - **e45 eczema repair cream**10K/yr-65.8%6.7% conv. - **e45 eczema cream**5K/yr-17.3%9.1% conv. - **e45 dermatitis cream**5K/yr-39.6%18.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dermatitis-cream/search-terms)
## **Top dermatitis cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E45 Dermatitis Cream 50 ml to Treat Symptoms of Dermatitis or Eczema Relieve Itching and Reduce Inflammation and Redness - Anti-Inflammatory Eczema & Dermatitis Cream - Steroid Free**E45**£11.64**4.5★1,307 rev](https://www.amazon.co.uk/dp/B07X1QJ4XJ) [2**E45 Eczema Relief Cream 60g To Treat Symptoms of Eczema Reduces itching and redness Emollient Cream Steroid free**E45**£11.49**4.3★44 rev](https://www.amazon.co.uk/dp/B0F146C2DL) [3**Zinc and Calendula Cream 100% Natural - for perioral dermatitis rosacea acne nappy rash cream spots blemishes breakouts rashes (30ml)**Lyonsleaf**£10.53**4.3★1,083 rev](https://www.amazon.co.uk/dp/B073NPTX28) [4**Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube**Doublebase**£4.78**4.6★8,897 rev](https://www.amazon.co.uk/dp/B084F57JWZ) [5**E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis**E45**£16.81**4.6★3,338 rev](https://www.amazon.co.uk/dp/B001EJOHUU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.60**502 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG2XHCY) [**Seborrheic Dermatitis & Psoriasis Face Cream: Soothing Natural Formula Treatment for Face Scalp & Chest with 12 Botanical Extracts Ceramides & Shea Butter Steroid-Free**Kopa Haiku**£14.57**207 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YP8QLG) [**E45 Eczema Relief Cream 60g To Treat Symptoms of Eczema Reduces itching and redness Emollient Cream Steroid free**E45**£11.49**44 rev1y ago](https://www.amazon.co.uk/dp/B0F146C2DL) [**Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation**Generic**£6.49**1,946 rev1y ago](https://www.amazon.co.uk/dp/B0DLWWBP7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin**MUPMEN**£8.45**4.1★**▲ 302%**](https://www.amazon.co.uk/dp/B0GRTY5TC1) [**SkinRepairX Emollient Cream 100ml | Moisturiser for Dry Skin Eczema Psoriasis & Dermatitis | Steroid Free | Vegan | Fragrance Free | Suitable from Birth**SkinrepairX**£4.70**4.5★**▲ 191%**](https://www.amazon.co.uk/dp/B0B42M8VZ9) [**Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g**Kopa Haiku**£9.60**4.8★**▲ 171%**](https://www.amazon.co.uk/dp/B0GDG2XHCY) [**Seborrheic Dermatitis & Psoriasis Face Cream: Soothing Natural Formula Treatment for Face Scalp & Chest with 12 Botanical Extracts Ceramides & Shea Butter Steroid-Free**Kopa Haiku**£14.57**4.8★**▲ 74%**](https://www.amazon.co.uk/dp/B0G1YP8QLG) [**E45 Itch Relief Cream 500g for Eczema Dry Skin & Dermatitis**E45**£16.81**4.6★**▲ 52%**](https://www.amazon.co.uk/dp/B001EJOHUU)
**~~View all trending →~~**
## **What buyers say about dermatitis cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality cheaper than over the counter does what its supposed to do”*
**Allergies**10%
*“the irritation is gone”*
**Value For Money**10%
*“Good value for money”*
**Efficiency**9%
*“Works perfectly”*
**Itch Relief**8%
*“Stops the itch”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Smell**5%
*“Love the smell”*
**Moist/Dry**5%
*“Very good moisturiser”*
**Soft Feel**3%
*“now it's smooth as”*
**Ease Of Use**2%
*“Effective with consistent use”*
### **What buyers complain about **
**Allergies**22%
*“Irritated skin”*
**Functionality-Overall**11%
*“The pump doesnt work”*
**Size-Overall**6%
*“is very tight”*
**Itch Relief**4%
*“Didnt take the itching away for hours”*
**Smell**3%
*“Smells chemical”*
**Moist/Dry**3%
*“I found this product drying”*
**Durability**3%
*“doesnt last more than a few hours”*
**Value For Money**2%
*“a bit pricey”*
**Skin Health**2%
*“Be careful and patch test when using this product - had a flare up and my skin was hot and burning after using this”*
**Sensitivity-Overall**2%
*“Very sore and painful”*
### **Top return reasons **
**Functionality-Overall**33%
**Skin Health**10%
**Smell**7%
**Damage/Burn Hair**7%
**Size-Overall**7%
**Advertised Vs Actual Product**7%
**Itch Relief**7%
**Flammable**7%
**Product Condition**7%
**Compatibility-Overall**7%
## **Common questions**
- **Is dermatitis cream profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dermatitis cream niche?**
- 12 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in dermatitis cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for dermatitis cream peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dermatitis cream niche?**
- Listings span £2.67–£16.81; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 3,514 reviews — the moat a new listing must climb.
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