---
title: "Dermablend — £46K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dermablend"
last_updated: "2026-08-09T17:11:47.223Z"
locale: en
meta:
description: "Niche score 53/100 · £46K/yr market · 149K searches/yr. Prices mostly outside the sweet spot ($3.47–$14.22) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £46K/yr market · 149K searches/yr. Prices mostly outside the sweet spot ($3.47–$14.22) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dermablend — £46K/yr Amazon UK Niche (2026) - Flapen"
---
# **dermablend**
**Worth a look**
Shows beatable incumbent ratings (3.7★), but prices mostly outside the sweet spot ($3.47–$14.22) keeps it on the watch list.
Market size 12Growth 67Conversion 46Competition 57Returns 98Price range 0Avg price 23Brand share 48Review moat 52Quality gap 98
**Quality gap**
**Incredible****3.7★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+47.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,416.55**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.43**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£46K**
£46K/yr · 149K searches
**Price range**
**Bad****£3.47–£14.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, dermablend is a £46K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dermablend market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£51K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**76%**
Top 20: 97%
**Top-5 click share**
**51%**
Top 20: 85%
**Open market**
**24%**
- Dermacol50% - UniiWeel11% - LIPPAI6% - YFKEJI3% - Catrice Cosmetics3% - AurolaGlow3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +47.6% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/dermablend/trend)
## **Top dermablend search terms**
- **tattoo cover up makeup**52K/yr+62.6%3.1% conv. - **tattoo cover up**19K/yr+53.7%1.8% conv. - **dermacol**15K/yr+4.2%1.8% conv. - **dermacol full coverage foundation**14K/yr-1.1%2.9% conv. - **waterproof tattoo cover up**9K/yr+45.8%1.3% conv. - **tattoo concealer**6K/yr+90.0%3.5% conv. - **tatoo cover make up**6K/yr+86.9%3.8% conv. - **camouflage makeup for scars nhs**6K/yr+71.9%1.1% conv. - **scar covering makeup**6K/yr+52.2%3.4% conv. - **camouflage makeup**5K/yr+68.8%1.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dermablend/search-terms)
## **Top dermablend products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dermacol Full Coverage Foundation | Long Lasting Waterproof Makeup Cover Cream SPF30 | Hypoallergenic & Light Weight Liquid | Tattoo Acne Spots Under-eye Skin Cover-up | 218 30g**Dermacol**£10.67**4.0★2,042 rev](https://www.amazon.co.uk/dp/B01J819GXI) [2**Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 208**Dermacol**£10.63**4.0★6,335 rev](https://www.amazon.co.uk/dp/B01K4ZP4J2) [3**Waterproof Tattoo Cover Up Makeup - Full Coverage Body Concealer for Bruises and Tattoos Long-Lasting Natural Formula Matches All Skin Tones for Men and Women**UniiWeel**£9.53**4.0★44 rev](https://www.amazon.co.uk/dp/B0FYP14B6Z) [4**Tattoo Cover Up Cream Natural Tattoo Concealer for All Skin Tones**LIPPAI**£13.60**1.0★4 rev](https://www.amazon.co.uk/dp/B0GYR2RHTJ) [5**Dermacol - Full Coverage Matte Foundation with SPF 30 Waterproof Foundation for Oily Skin Acne & Under Eye Bags Long-Lasting Makeup 30g - Shade 210**Dermacol**£10.59**4.2★6,806 rev](https://www.amazon.co.uk/dp/B00CE1DQOU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Do Not Buy Tattoo Cover Up 100Pack**LIPPAI**£14.13**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYN78QVT) [**Waterproof Body Concealer&Leg Foundation High Coverage Body Makeup Full Coverage Waterproof Tattoo Cover Up Cream Effectively Conceals Tattoos Scars Varicose Veins Sweat-Resistant Natural Look**HurPae**£7.05**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPB67T3) [**Waterproof Tattoo Cover Up Makeup Full Coverage Body Concealer Long-Lasting Cruelty-Free Formula Matches All Skin Tones for Covering Tattoos & Bruises for Men & Women Body Makeup**AurolaGlow**£8.05**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GSFF2V5X) [**10 Pcs Waterproof Tattoo Cover Up Patch Ultra Thin Breathable Skin Concealer for Tattoos Scars Birthmarks Dark Skin Tone Long Lasting Cut To Fit**Axafazup**£3.82**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GR8VC6VL) [**Tattoo Cover Up Makeup Full Concealer Coverage Waterproof Tattoo & Scar Concealer Makeup Long-Lasting Body Foundation for Scars Bruises Tattoos for Men and Women 2 Color Set**ICEROSEE**£8.03**11 rev5mo ago](https://www.amazon.co.uk/dp/B0GL29WGM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Do Not Buy Tattoo Cover Up 100Pack**LIPPAI**£14.13**2.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0GYN78QVT) [**Tattoo Cover Up Cream Natural Tattoo Concealer for All Skin Tones**LIPPAI**£13.60**1.0★**▲ 160%**](https://www.amazon.co.uk/dp/B0GYR2RHTJ) [**Waterproof Body Concealer&Leg Foundation High Coverage Body Makeup Full Coverage Waterproof Tattoo Cover Up Cream Effectively Conceals Tattoos Scars Varicose Veins Sweat-Resistant Natural Look**HurPae**£7.05**5.0★**▲ 160%**](https://www.amazon.co.uk/dp/B0GYPB67T3) [**Waterproof Tattoo Cover Up Makeup Full Coverage Body Concealer Long-Lasting Cruelty-Free Formula Matches All Skin Tones for Covering Tattoos & Bruises for Men & Women Body Makeup**AurolaGlow**£8.05**4.1★**▲ 159%**](https://www.amazon.co.uk/dp/B0GSFF2V5X) [**10 Pcs Waterproof Tattoo Cover Up Patch Ultra Thin Breathable Skin Concealer for Tattoos Scars Birthmarks Dark Skin Tone Long Lasting Cut To Fit**Axafazup**£3.82**3.0★**▲ 156%**](https://www.amazon.co.uk/dp/B0GR8VC6VL)
**~~View all trending →~~**
## **What buyers say about dermablend**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Coverage**27%
*“Great natural coverage”*
**Quality-Overall**19%
*“Excellent product”*
**Water Resistance**6%
*“it is completely waterproof”*
**Ease Of Use**5%
*“Easy to use”*
**Suitability Combination Skin**5%
*“Covered my spider veins and blends well”*
**Value For Money**4%
*“I highly recommend this product at a great price as well”*
**Durability**4%
*“Lasts all day”*
**Color**2%
*“2 colours make it easy to premix to the exact skin colour you are applying it to”*
**Advertised Vs Actual Product**2%
*“As described”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Coverage**11%
*“Awful thick unnatural coverage”*
**Quality-Overall**9%
*“Not the best l have bought”*
**Color**7%
*“I found it doesn't work and the colour is dark and runny”*
**Functionality-Overall**7%
*“Expected great things but didnt help me”*
**Ease Of Use**6%
*“took some effort to get out”*
**Symptom Reduction**5%
*“the results was not satisfactory”*
**Value For Money**4%
*“A little expensive”*
**Allergies**4%
*“Within a minute or so stinging and irritating”*
**Size-Overall**3%
*“it's very small”*
**Smell**2%
*“Does not smell nice at all”*
### **Top return reasons **
**Color**19%
**Functionality-Overall**15%
**Coverage**15%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Leak-Proof**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Adhesion/Stickiness**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is dermablend profitable to sell on Amazon United Kingdom?**
- The niche generates £46K/yr across 33 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +47.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the dermablend niche?**
- 23 brands and 52 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in dermablend?**
- Top complaints mined from reviews: Coverage, Quality-Overall, Color. The return rate is 0.4%.
- **When does demand for dermablend peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the dermablend niche?**
- Listings span £3.47–£14.22; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.
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