---
title: "Products — deodorant womens - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-womens/products"
last_updated: "2026-07-21T09:46:47.294Z"
locale: en
meta:
  description: "deodorant womens clears our launch bar: a $1.1M/yr market growing +24.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "deodorant womens clears our launch bar: a $1.1M/yr market growing +24.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Products — deodorant womens - Flapen"
---

# **deodorant womens**

**Launch it**

A $1.1M/yr market growing +24.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 79Growth 53Conversion 86Competition 73Returns 100Price range 13Avg price 11Brand share 18Review moat 45Quality gap 23

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.1M**

£1.1M/yr · 2.9M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+24.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,994.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.23–£17.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£3.88**

avg listing price — sweet spot $15–$100