---
title: "Deodorant Womens Multipack — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-womens-multipack"
last_updated: "2026-08-09T13:08:39.753Z"
locale: en
meta:
description: "Niche score 45/100 · £54K/yr market · 57K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £54K/yr market · 57K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deodorant Womens Multipack — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **deodorant womens multipack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 54Conversion 86Competition 53Returns 100Price range 29Avg price 31Brand share 0Review moat 67Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****817.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+26.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£9.77**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.52–£20.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£54K**
£54K/yr · 57K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deodorant womens multipack is a £54K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant womens multipack market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£78K–£98K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **52%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**151**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 91%
**Open market**
**0%**
- Dove69% - Sure24% - NIVEA4% - homeshop30002% - Mitchum1%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +26.0% search growth over the last 90 days.
2K1KSpike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/deodorant-womens-multipack/trend)
## **Top deodorant womens multipack search terms**
- **dove invisible dry deodorant for women**18K/yr+15.2%10.6% conv. - **sure invisible deodorant women**11K/yr+30.8%5.9% conv. - **dove invisible dry**9K/yr+28.1%6.9% conv. - **deodorant womens multipack**6K/yr+27.1%1.3% conv. - **dove invisible dry stick**5K/yr+52.5%8.8% conv. - **sure invisible**4K/yr+18.1%2.3% conv. - **invisible deodorant for women**4K/yr+37.8%10.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/deodorant-womens-multipack/search-terms)
## **Top deodorant womens multipack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml**Dove**£2.10**4.6★748 rev](https://www.amazon.co.uk/dp/B0DPL4ZGH3) [2**Dove Advanced Care Invisible Dry Anti-Perspirant Aerosol 150 ml**Dove**£1.94**4.7★3,082 rev](https://www.amazon.co.uk/dp/B0BWFN87X4) [3**Dove Invisible Dry Antiperspirant Spray provides up to 48 hours of sweat protection and moisturises the skin - 6 x 250ml - Beneficial Packaging**Dove**£17.49**4.7★73 rev](https://www.amazon.co.uk/dp/B09Q9GMRM4) [4**Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml**Sure**£1.78**4.7★356 rev](https://www.amazon.co.uk/dp/B09X7FS4VZ) [5**Dove Advanced Care Invisible Dry Anti-perspirant Deodorant pack of 6 with Triple Moisturising technology roll-on for 48 hours of protection 50 ml**Dove**£10.62**4.6★531 rev](https://www.amazon.co.uk/dp/B0BQRT39FJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 3 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£11.17**39 rev1y ago](https://www.amazon.co.uk/dp/B0F5QHMG42) [**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 5 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£17.29**39 rev1y ago](https://www.amazon.co.uk/dp/B0F5QCL1WF) [**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 6 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£18.08**39 rev1y ago](https://www.amazon.co.uk/dp/B0F5QKZ8BP) [**Dove Advanced Care Invisible Dry Anti-Perspirant Cream Womens Deodorant Stick with pro-ceramide technology for 72 hours sweat protection 50 ml**Dove**£2.10**748 rev1y ago](https://www.amazon.co.uk/dp/B0DPL4ZGH3) [**Sure Nonstop Protection Invisible Pure Anti-Perspirant Cream Womens Deodorant Stick with Body Heat Activated technology and white mark protection for 72 hour odour and sweat protection 6x 50 ml**Sure**£17.31**141 rev2y ago](https://www.amazon.co.uk/dp/B0CWDDZDXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 6 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£18.08**4.7★**▲ 71%**](https://www.amazon.co.uk/dp/B0F5QKZ8BP) [**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 5 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£17.29**4.7★**▲ 68%**](https://www.amazon.co.uk/dp/B0F5QCL1WF) [**Sure Nonstop Protection Invisible Aqua Anti-Perspirant Aerosol 150 ml**Sure**£1.78**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B09X7FS4VZ) [**Sure Nonstop Protection Invisible Pure Anti-Perspirant Cream Womens Deodorant Stick with Body Heat Activated technology and white mark protection for 72 hour odour and sweat protection 6x 50 ml**Sure**£17.31**4.8★**▲ 50%**](https://www.amazon.co.uk/dp/B0CWDDZDXR) [**Dove Advanced Care Anti-Perspirant Cream Invisible Dry Pack of 3 Deodorant for Women with Pro-Ceramide Technology for 72 Hours of Protection Against Sweat 50 ml**Dove**£11.17**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0F5QHMG42)
**~~View all trending →~~**
## **What buyers say about deodorant womens multipack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Nice clean smell”*
**Value For Money**17%
*“GOOD VALUE”*
**Quality-Overall**16%
*“Excellent product”*
**Advertised Vs Actual Product**10%
*“AS DESCRIBED”*
**Moist/Dry**4%
*“It dries quickly”*
**Efficiency**2%
*“effective at 100%”*
**Ease Of Use**2%
*“Easy to use”*
**Allergies**2%
*“no irritation”*
**Protection**1%
*“Sure nonstop protection”*
**Stain Resistance**1%
*“Doesnt stain my clothes”*
### **What buyers complain about **
**Allergies**14%
*“Severe irritation”*
**Smell**11%
*“Overpowering fragrance”*
**Moist/Dry**11%
*“arrived really dry”*
**Size-Overall**7%
*“too big for travel”*
**Quality-Overall**4%
*“Absolute load of rubbish”*
**Durability**4%
*“However lost a star because it lasts 5 minutes”*
**Functionality-Overall**4%
*“This however doesn't work”*
**Ease Of Use**4%
*“Could not be used”*
**Stain Resistance**4%
*“Leaves marks on clothing”*
**Dilute/Watery**3%
*“too powdery”*
### **Top return reasons **
**Smell**35%
**Advertised Vs Actual Product**35%
**Defective Material/Parts**15%
**Protection**8%
**Functionality-Overall**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is deodorant womens multipack profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 27 tracked products. 90-day search growth is +26.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the deodorant womens multipack niche?**
- 5 brands and 151 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant womens multipack?**
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the deodorant womens multipack niche?**
- Listings span £1.52–£20.55; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 817 reviews — the moat a new listing must climb.
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