---
title: "Deodorant Wipes — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-wipes"
last_updated: "2026-08-09T11:56:44.268Z"
locale: en
meta:
description: "Niche score 50/100 · £48K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £48K/yr market · 64K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deodorant Wipes — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **deodorant wipes**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 12Growth 95Conversion 82Competition 16Returns 100Price range 25Avg price 24Brand share 9Review moat 39Quality gap 81
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+115.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,600**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.43–£19.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.64**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£48K**
£48K/yr · 64K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, deodorant wipes is a £48K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant wipes market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£43K–£52K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- SWEATBLOCK43% - INEOS Hygienics23% - Perspi-Shield15% - krishome9% - freshWIPES7% - PureDew2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +115.2% search growth over the last 90 days.
4K3KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/deodorant-wipes/trend)
## **Top deodorant wipes search terms**
- **deodorant wipes**31K/yr+77.0%6.8% conv. - **sweat block wipes**12K/yr+214.5%7.1% conv. - **sweat wipes**7K/yr+173.1%4.2% conv. - **deodorant wipes for women**9K/yr+64.8%9.4% conv. - **sweatblock wipes**4K/yr+160.7%6.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/deodorant-wipes/search-terms)
## **Top deodorant wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£14K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SweatBlock Clinical Strength Deodorant Antiperspirant Wipes - Treat Hyperhidrosis & Excessive Sweat - Men Women & Teens - 7 Days of Sweat Protection Per Wipe - Dermatologist Tested Unscented 10 ct**SWEATBLOCK**£15.92**4.1★21,805 rev](https://www.amazon.co.uk/dp/B002PQ8BQM) [2**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.45**4.4★62 rev](https://www.amazon.co.uk/dp/B0F99S4N9J) [3**Perspi-Guard Antiperspirant & Deodorant Body Wipes for Adults Travel Wipes for Women & Men - Camping No Shower Travel Essentials 1-Pack**Perspi-Shield**£4.33**4.3★678 rev](https://www.amazon.co.uk/dp/B081H382JN) [4**krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)**krishome**£7.67**3.9★60 rev](https://www.amazon.co.uk/dp/B0F7QPMD2N) [5**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.43**4.1★35 rev](https://www.amazon.co.uk/dp/B0F99QYBGZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Deodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene**PureDew**£10.51**11 rev7mo ago](https://www.amazon.co.uk/dp/B0G7Y7VF8Z) [**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£5.29**2,647 rev10mo ago](https://www.amazon.co.uk/dp/B0FNX4HGFK) [**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.45**62 rev1y ago](https://www.amazon.co.uk/dp/B0F99S4N9J) [**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection - Geranium + Mint - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.43**35 rev1y ago](https://www.amazon.co.uk/dp/B0F99QYBGZ) [**krishome Travel Body Wipes 50 pieces of antiperspirant deodorant wipes individually sweating and travel to clean skin for female male teenagersGym Backpacking Camping Homeless Supplies (50)**krishome**£7.67**60 rev1y ago](https://www.amazon.co.uk/dp/B0F7QPMD2N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FreshWipes Antibacterial Body Wet Wipes For Adults 1 Pack (12 Wipes) - Coconut Breeze - Extra Large Biodegradable - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping**freshWIPES**£5.29**4.7★**▲ 75%**](https://www.amazon.co.uk/dp/B0FNX4HGFK) [**Deodorant Wipes 20 Individually Wrapped Lemon Scent Body Wipes | Deodorant Wipes for Women & Men | Travel Deodorant Anti Sweat On-the-Go Freshness | Post-Gym Hygiene**PureDew**£10.51**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B0G7Y7VF8Z) [**FreshWipes Mini Antibacterial Body Wipes for Adults 1 Pack (10 Wipes) - Biodegradable Wet-Wipes - Dermatologically Tested & Suitable for the Elderly or Disabled - Great for Camping (Coconut Breeze)**freshWIPES**£3.31**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0FNX5QHX3) [**SweatBlock Face Antiperspirant Wipes for Men & Women Clinically Tested Formula Controls Facial Sweat Oil and Shine Helps Makeup Last Longer Enriched with Vitamin E 15 Individually Wrapped Wipes**SWEATBLOCK**£16.41**3.4★**▲ 28%**](https://www.amazon.co.uk/dp/B097S1MF28) [**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.45**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B0F99S4N9J)
**~~View all trending →~~**
## **What buyers say about deodorant wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Smells like lemon”*
**Quality-Overall**15%
*“Excellent product”*
**Ease Of Cleaning**9%
*“They clean really well”*
**Cleansing**7%
*“Gentle skin wipes”*
**Size-Overall**6%
*“a good size to take on the go with you”*
**Value For Money**5%
*“they are 100% worth it”*
**Efficiency**5%
*“Work well”*
**Moist/Dry**5%
*“Decent amount of moisture content”*
**Ease Of Use**4%
*“easy to use”*
**Protection**2%
*“long lasting protection”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Didn't work at all”*
**Value For Money**11%
*“expensive”*
**Moist/Dry**11%
*“Rather wet”*
**Size-Overall**9%
*“Very small”*
**Allergies**7%
*“it definitely irritated my skin a little”*
**Durability**5%
*“It doesnt last long so maybe every other day apply it”*
**Thickness**5%
*“Thickness”*
**Sensitivity-Overall**4%
*“Not good for even mildly sensitive skin”*
**Smell**4%
*“so if you're sensitive to strong fragrance”*
**Ease Of Cleaning**3%
*“found it hard to get a wipe out of the pkt”*
### **Top return reasons **
**Size-Overall**33%
**Smell**19%
**Functionality-Overall**16%
**Weight Heavy**11%
**Leak-Proof**6%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**3%
**Water Resistance**2%
## **Common questions**
- **Is deodorant wipes profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +115.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the deodorant wipes niche?**
- 7 brands and 7 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in deodorant wipes?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- **What does it cost to enter the deodorant wipes niche?**
- Listings span £1.43–£19.57; the average listing price is £8.64 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.
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