---
title: "Trend — deodorant sticks for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-sticks-for-men/trend"
last_updated: "2026-07-21T06:57:16.483Z"
locale: en
meta:
  description: "deodorant sticks for men shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "deodorant sticks for men shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — deodorant sticks for men - Flapen"
---

# **deodorant sticks for men**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 52Conversion 86Competition 78Returns 100Price range 34Avg price 28Brand share 6Review moat 45Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Good****£718K**

£718K/yr · 776K searches

**Growth**

**Good****+22.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,008.57**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£1.48–£21.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.40**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand