---
title: "Products — deodorant stick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-stick/products"
last_updated: "2026-07-21T06:43:15.895Z"
locale: en
meta:
  description: "deodorant stick clears our launch bar: a $1.0M/yr market growing +22.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "deodorant stick clears our launch bar: a $1.0M/yr market growing +22.5% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Products — deodorant stick - Flapen"
---

# **deodorant stick**

**Launch it**

A $1.0M/yr market growing +22.5% this quarter with returns at 0.0% — clears our launch bar.

Market size 78Growth 52Conversion 86Competition 77Returns 100Price range 17Avg price 19Brand share 0Review moat 47Quality gap 21

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.0M**

£1.0M/yr · 1.5M searches

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,786.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.68**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.68–£17.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand