---
title: "Search terms — deodorant for sensitive skin - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-for-sensitive-skin/search-terms"
last_updated: "2026-07-21T06:50:14.705Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — deodorant for sensitive skin doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — deodorant for sensitive skin doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — deodorant for sensitive skin - Flapen"
---

# **deodorant for sensitive skin**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 36Conversion 96Competition 42Returns 100Price range 0Avg price 15Brand share 0Review moat 67Quality gap 50

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****803**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£271K**

£271K/yr · 369K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£5.49**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.39–£12.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100