---
title: "Products — deodorant for men - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-for-men/products"
last_updated: "2026-07-21T07:30:51.667Z"
locale: en
meta:
  description: "deodorant for men clears our launch bar: a $2.1M/yr market growing +32.0% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "deodorant for men clears our launch bar: a $2.1M/yr market growing +32.0% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Products — deodorant for men - Flapen"
---

# **deodorant for men**

**Launch it**

A $2.1M/yr market growing +32.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 58Conversion 88Competition 82Returns 100Price range 13Avg price 17Brand share 33Review moat 54Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****£2.1M**

£2.1M/yr · 3.5M searches

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Growth**

**Good****+32.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,350.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£5.97**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.23–£16.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100