---
title: "Deodorant Balm — £272K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/deodorant-balm"
last_updated: "2026-08-09T15:04:12.725Z"
locale: en
meta:
description: "Niche score 51/100 · £272K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £272K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deodorant Balm — £272K/yr Amazon UK Niche (2026) - Flapen"
---
# **deodorant balm**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 50Growth 26Conversion 92Competition 15Returns 99Price range 62Avg price 75Brand share 0Review moat 62Quality gap 83
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,020.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£9.10–£24.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£272K**
£272K/yr · 161K searches
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deodorant balm is a £272K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£226K–£301K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#122**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- AKT90% - the natural DEODORANT co10%
## **Demand**
Weekly Amazon search volume, last 14 weeks — +0.8% search growth over the last 90 days.
5K3KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/beauty/deodorant-balm/trend)
## **Top deodorant balm search terms**
- **akt deodorant balm**73K/yr-0.3%13.3% conv. - **akt**29K/yr+5.3%9.9% conv. - **akt deodorant**18K/yr-1.7%9.4% conv. - **the natural deodorant company**8K/yr+49.1%8.0% conv. - **deodorant balm**11K/yr-14.0%2.6% conv. - **natural deodorant company**4K/yr+21.1%9.3% conv. - **the deodorant balm**5K/yr-13.6%7.2% conv. - **the natural deodorant**2K/yr-7.2%7.0% conv. - **deodorant balm for women**4K/yr-41.9%2.4% conv. - **the natural deodorant co**3K/yr-3.8%6.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/deodorant-balm/search-terms)
## **Top deodorant balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27K20%£54K30%£82K40%£109K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml**AKT**£16.93**4.0★1,321 rev](https://www.amazon.co.uk/dp/B0BG5F5DCG) [2**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml**AKT**£16.82**4.0★1,321 rev](https://www.amazon.co.uk/dp/B0CC2ZT1JC) [3**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.02 AFTER THUNDER. 50ml**AKT**£17.04**4.0★1,321 rev](https://www.amazon.co.uk/dp/B0BG5F5B9D) [4**AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.**AKT**£24.50**3.9★205 rev](https://www.amazon.co.uk/dp/B0DJ3FPBYT) [5**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.03 THE ONSEN. 50ml**AKT**£16.93**4.0★1,321 rev](https://www.amazon.co.uk/dp/B0BG5FDPKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKT The Body Conditioning Balm. FIRM TONE and REJUVENATE with Olive Squalane Shea & Collagen boosting ingredients.100ml/3.4Fl.Oz (100ml/3.4Fl.Oz SC.04 HALCYON SUMMERS)**AKT**£20.65**33 rev1y ago](https://www.amazon.co.uk/dp/B0DYK4F65M) [**AKT Mini Deodorant Balms Discovery Set. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Salts-Free. 100% effective each tube lasts up to 10 days. Pack of 5 x 5 mL.**AKT**£24.50**205 rev1y ago](https://www.amazon.co.uk/dp/B0DJ3FPBYT) [**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml**AKT**£16.82**1,321 rev3y ago](https://www.amazon.co.uk/dp/B0CC2ZT1JC) [**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.04 HALCYON SUMMERS. 50ml**AKT**£16.80**1,321 rev3y ago](https://www.amazon.co.uk/dp/B0CC31XH9S) [**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.01 ORANGE GROVE. 50ml**AKT**£16.93**1,321 rev3y ago](https://www.amazon.co.uk/dp/B0BG5F5DCG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.03 THE ONSEN. 50ml**AKT**£16.93**4.0★**▲ 76%**](https://www.amazon.co.uk/dp/B0BG5FDPKN) [**The Natural Deodorant Co Gentle Deodorant Cream Coconut + Shea 55g**the natural DEODORANT co**£10.55**4.1★**▲ 48%**](https://www.amazon.co.uk/dp/B01DO3NXHQ) [**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.04 HALCYON SUMMERS. 50ml**AKT**£16.80**4.0★**▲ 42%**](https://www.amazon.co.uk/dp/B0CC31XH9S) [**AKT THE DEODORANT BALM. Award winning multi-use natural deodorant. Plastic Free. Gender Free. Aluminium Free. 100% effective 1 tube lasts up to 3 months. SC.05 COLUMBIA ROAD. 50ml**AKT**£16.82**4.0★**▲ 40%**](https://www.amazon.co.uk/dp/B0CC2ZT1JC) [**The Natural Deodorant Co Active Deodorant Balm Mint + Eucalyptus 55g**the natural DEODORANT co**£10.42**4.4★**▲ 29%**](https://www.amazon.co.uk/dp/B07K2SJPJB)
**~~View all trending →~~**
## **What buyers say about deodorant balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Love the smell”*
**Ease Of Application**5%
*“easy to apply”*
**Quality-Overall**5%
*“the reviews were mostly good”*
**Allergies**5%
*“no irritation anymore”*
**Moist/Dry**3%
*“being a balm I guess it helps moisturise as well”*
**Efficiency**3%
*“These deodorants work really well”*
**Value For Money**3%
*“worth the money”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Durability**2%
*“it held up so well”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**14%
*“expensive”*
**Smell**11%
*“No lasting fragrance”*
**Allergies**10%
*“it has irritated my skin badly”*
**Leak-Proof**4%
*“Also it leaks”*
**Functionality-Overall**4%
*“For me, it didnt perform as well as other options Ive tried”*
**Texture/Consistency-Overall**3%
*“The balm texture also wasnt quite to my taste”*
**Stain Resistance**2%
*“stains clothing”*
**Ease Of Use**2%
*“does not go on easily at all”*
**Moist/Dry**2%
*“is dry on the skin”*
**Quality-Overall**2%
*“Ok....Not as good as advertised.”*
### **Top return reasons **
**Smell**23%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Leak-Proof**10%
**Value For Money**7%
**Size-Overall**6%
**Ease Of Use**4%
**Wrinkles**3%
**Texture/Consistency-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is deodorant balm profitable to sell on Amazon United Kingdom?**
- The niche generates £272K/yr across 12 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the deodorant balm niche?**
- 2 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant balm?**
- Top complaints mined from reviews: Value For Money, Smell, Allergies. The return rate is 0.2%.
- **What does it cost to enter the deodorant balm niche?**
- Listings span £9.10–£24.50; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.
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