---
title: "Day of the Dead — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/day-of-the-dead"
last_updated: "2026-08-09T13:19:27.324Z"
locale: en
meta:
description: "Niche score 41/100 · £42K/yr market · 346K searches/yr · £12.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £42K/yr market · 346K searches/yr · £12.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Day of the Dead — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **day of the dead**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 13Competition 56Returns 31Price range 48Avg price 51Brand share 71Review moat 73Quality gap 81
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****571.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****£12.10**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.34–£25.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£42K**
£42K/yr · 346K searches
According to Flapen's Amazon United Kingdom niche tracking, day of the dead is a £42K/yr Amazon United Kingdom market (346K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **day of the dead market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£73K–£97K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#22,811**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **38%**
- **Out of stock**
- **37.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**34%**
- Smiffys38% - PACKOVE8% - OE Menswear7% - Fioeyr5% - Lina & Lily4% - Spooktacular Creations4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
60K40KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 26.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/day-of-the-dead/trend)
## **Top day of the dead search terms**
- **day of the dead**66K/yr+0.7%0.2% conv. - **day of the dead costume**81K/yr-3.5%0.5% conv. - **day of the dead mask**35K/yr-11.1%0.7% conv. - **day of the dead costumes for women**104K/yr-44.2%0.3% conv. - **day of the dead headband**30K/yr+3.4%0.4% conv. - **day of the dead accessories**5K/yr-22.0%0.0% conv. - **day of the dead head band**5K/yr-25.2%0.8% conv. - **day of the dead accessories for women**7K/yr-18.4%1.8% conv. - **womens day of the dead costume**8K/yr-44.0%0.0% conv. - **dia de los muertos costume**6K/yr-80.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/day-of-the-dead/search-terms)
## **Top day of the dead products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smiffys Opaque Day of the Dead Tights Black Fever Hosiery Fancy Dress Halloween Dress Up Accessories**Smiffys**£6.51**4.2★325 rev](https://www.amazon.co.uk/dp/B06WWDJGR2) [2**PACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade**PACKOVE**£8.57**0.0★0 rev](https://www.amazon.co.uk/dp/B0FD3HV9XZ) [3**Fioeyr Womens Halloween Costume Leggings Skeleton Tight Stretch Funny Pants High Waist Stretch Leggings Ladies Elasticated**Fioeyr**£8.32**4.2★59 rev](https://www.amazon.co.uk/dp/B0B8Z8TKL7) [4**Lina & Lily Day of the Dead Sugar Skull Print Large Scarf Shawl Lightweight (Black)(Size: 180 X 90 cm)**Lina & Lily**£12.55**4.6★803 rev](https://www.amazon.co.uk/dp/B01MU4D7R1) [5**Smiffys Deluxe Day of the Dead Señor Bones Costume Black with Jacket Trousers Mock Shirt & Hat Mexican Day of The Dead/Sugar Fancy Dress Halloween Dress Up Costumes**Smiffys**£24.08**4.2★2,381 rev](https://www.amazon.co.uk/dp/B00TSBOXXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funnysoft Womens Halloween Day of Dead Costume Mexican Flower Skirt Gothic Dress for Halloween Costume Party (L Black)**Funnysoft**£20.17**10 rev10mo ago](https://www.amazon.co.uk/dp/B0FHVYGM45) [**PACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade**PACKOVE**£8.57**0 rev1y ago](https://www.amazon.co.uk/dp/B0FD3HV9XZ) [**Leesgel Day of the Dead Costumes Face Tattoo 9 Sheets Temporary Tattoos Stickers for Day of the Dead Mask Face Paint Makeup Accessories Dia de Los Muertos Halloween Decorations**Leesgel**£4.89**13 rev1y ago](https://www.amazon.co.uk/dp/B0FCFRXDSG) [**Halloween Day of The Dead Decoration - Cinco de Mayo Decorations Halloween Hanging Swirls Day of The Dead Bunting Banner Balloons El Día de Los Muertos Ceiling Wall Decorations Party Supplies**BUSCANDO**£8.97**1 rev1y ago](https://www.amazon.co.uk/dp/B0DD72ZCLG) [**12 PCS Day of the Dead Costume Tattoos for Halloween - Temporary Sugar Skull Face Stickers for Makeup Masquerade Parties. Face & Body Tattoos for Events**FACEGEM LONDON**£7.29**323 rev1y ago](https://www.amazon.co.uk/dp/B0DBSGPWSQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PACKOVE Day of The Dead Headband Rose Flower Headband Mexican Headpiece Halloween Flower Hair Bands for Halloween Masquerade**PACKOVE**£8.57**0.0★**▲ 551%**](https://www.amazon.co.uk/dp/B0FD3HV9XZ) [**Fioeyr Womens Halloween Costume Leggings Skeleton Tight Stretch Funny Pants High Waist Stretch Leggings Ladies Elasticated**Fioeyr**£8.32**4.2★**▲ 521%**](https://www.amazon.co.uk/dp/B0B8Z8TKL7) [**OE Menswear Sugar Skull Hawaiian Shirt Day of The Dead Casual Loud Halloween Shirt S-XXL (Small Black)**OE Menswear**£14.34**4.1★**▲ 473%**](https://www.amazon.co.uk/dp/B07Y299VXC) [**OE Menswear Sugar Skull Hawaiian Shirt Day of The Dead Casual Loud Halloween Shirt S-XXL (Medium Black)**OE Menswear**£14.92**4.1★**▲ 390%**](https://www.amazon.co.uk/dp/B07Y2B9FK6) [**Fohevers Womens Skull Fishnets Tights Pirate Goth Halloween Gothic Fishnets**Fohevers**£5.01**4.3★**▲ 387%**](https://www.amazon.co.uk/dp/B09YQSYXCT)
**~~View all trending →~~**
## **What buyers say about day of the dead**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Great value”*
**Quality-Overall**29%
*“Good quality outfit”*
**Size-Overall**14%
*“Looked and fitted very well”*
**Design-Overall**14%
*“Bright designs and easy to apply”*
**Weight Light**7%
*“Not bulky”*
**Ease Of Use**7%
*“Easy to remove afterwards too”*
### **What buyers complain about **
**Size-Overall**100%
*“Mismatch sizes”*
### **Top return reasons **
**Size-Overall**62%
**Adhesion/Stickiness**12%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Material Quality**4%
**Defective Material/Parts**4%
**Shoulder Fit**4%
## **Common questions**
- **Is day of the dead profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the day of the dead niche?**
- 19 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in day of the dead?**
- Top complaints mined from reviews: Size-Overall. The return rate is 4.5%.
- **When does demand for day of the dead peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 26.6× the quietest.
- **What does it cost to enter the day of the dead niche?**
- Listings span £3.34–£25.72; the average listing price is £12.10 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.
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