---
title: "Day Cream Spf — £150K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/day-cream-spf"
last_updated: "2026-08-09T18:37:13.178Z"
locale: en
meta:
description: "Niche score 38/100 · £150K/yr market · 167K searches/yr · £6.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £150K/yr market · 167K searches/yr · £6.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Day Cream Spf — £150K/yr Amazon UK Niche (2026) - Flapen"
---
# **day cream spf**
**Skip it**
Prices mostly outside the sweet spot ($2.12–$9.66) — this niche doesn't clear our bar today.
Market size 32Growth 23Conversion 96Competition 30Returns 100Price range 0Avg price 18Brand share 4Review moat 25Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£150K**
£150K/yr · 167K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,772**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.12–£9.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, day cream spf is a £150K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **day cream spf market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£127K–£159K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Olay61% - OLAY TOT EFF MOISTURISER CRM20% - NIVEA8% - Simple5% - CeraVe4% - NIVEA MEN2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/day-cream-spf/trend)
## **Top day cream spf search terms**
- **olay 7 in 1 total effects**94K/yr-12.0%12.4% conv. - **spf 30 face moisturiser**15K/yr+11.4%7.4% conv. - **day cream spf**11K/yr+21.7%5.1% conv. - **olay total effects 7 in one**12K/yr-1.1%12.6% conv. - **nivea face cream spf**3K/yr+211.3%5.9% conv. - **face moisturiser with spf 30**6K/yr+43.1%7.3% conv. - **olay total effects**7K/yr-53.8%11.1% conv. - **nivea spf moisturiser**3K/yr+89.1%6.3% conv. - **day cream spf 30**3K/yr+118.6%6.7% conv. - **moisturiser with spf 30**3K/yr-8.3%8.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/day-cream-spf/search-terms)
## **Top day cream spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£30K30%£45K40%£60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olay Total Effects 7-in-1 Daily Moisturising SPF 30 50 ml Day Cream**Olay**£6.34**4.5★4,737 rev](https://www.amazon.co.uk/dp/B07B4NQTJ2) [2**Olay Total Effects 7-In-1 Anti-Ageing Moisturiser With Spf15 Niacinamide Vitamin C And E 50 Ml**OLAY TOT EFF MOISTURISER CRM**£6.00**4.5★3,156 rev](https://www.amazon.co.uk/dp/B000PQDMYU) [3**Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml**Olay**£9.17**4.6★3,972 rev](https://www.amazon.co.uk/dp/B00TQ08KES) [4**Olay Total Effects AntiAgeing Moisturiser And Serum Duo SPF 20 40 ml**Olay**£6.53**4.5★5,245 rev](https://www.amazon.co.uk/dp/B00ADHPKXW) [5**Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml**Olay**£6.18**4.6★6,475 rev](https://www.amazon.co.uk/dp/B000T99184)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olay Total Effects 7 in 1 Firming Youth Serum Anti-Ageing Face Serum with Niacinamide & Collagen Peptide - Fight 7 Signs of Ageing for Younger-Looking Skin - 50ml**Olay**£7.72**41 rev1y ago](https://www.amazon.co.uk/dp/B0FHL4YD27) [**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**263 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2) [**CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml**CeraVe**£9.66**8,392 rev3y ago](https://www.amazon.co.uk/dp/B0BT6VDJ5M) [**NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin**NIVEA**£2.12**801 rev3y ago](https://www.amazon.co.uk/dp/B0BFJFKCNX) [**Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml**Simple**£3.37**4,557 rev6y ago](https://www.amazon.co.uk/dp/B085G4V1FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olay Total Effects 7 in 1 Firming Youth Serum Anti-Ageing Face Serum with Niacinamide & Collagen Peptide - Fight 7 Signs of Ageing for Younger-Looking Skin - 50ml**Olay**£7.72**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B0FHL4YD27) [**NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin**NIVEA**£2.12**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0BFJFKCNX) [**NIVEA Q10 Anti-Wrinkle Power SPF30 Firming Day Cream (50ml) Facial Moisturiser to Reduce Wrinkles Firming Cream to Nourish and Achieve Firmer Skin in 7 Days**NIVEA**£5.47**4.6★**▲ 35%**](https://www.amazon.co.uk/dp/B07GS9TRF5) [**Olay Total Effects 7-in-1 Daily Moisturising SPF 30 50 ml Day Cream**Olay**£6.34**4.5★**▲ 26%**](https://www.amazon.co.uk/dp/B07B4NQTJ2) [**CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml**CeraVe**£9.66**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0BT6VDJ5M)
**~~View all trending →~~**
## **What buyers say about day cream spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Great value”*
**Moist/Dry**13%
*“Good moisturiser”*
**Quality-Overall**12%
*“Best Quality”*
**Suitability Combination Skin**9%
*“Great for combination skin as doesn't clog”*
**Suitability Dry Skin**7%
*“It layers well under moisturiser and makeup, which makes it easy to use as part of a daily routine”*
**Soft Feel**7%
*“Makes my skin feel smooth and soft”*
**Smell**4%
*“I noticed the very powerful fragrance – a similar sweet”*
**Ease Of Application**3%
*“The application is quick”*
**Absorbency**3%
*“Easily absorbed”*
**Texture/Consistency-Overall**3%
*“Love the texture”*
### **What buyers complain about **
**Moist/Dry**6%
*“It's not moisturising”*
**Skin Health**6%
*“it just ends up balling up on the skin surface”*
**Smell**6%
*“Smell not good”*
**Quality-Overall**5%
*“Box is very cheap looking”*
**Allergies**5%
*“Skin reaction”*
**Absorbency**5%
*“does not absorb”*
**Thickness**5%
*“If you dont like thick creams this may not be for you”*
**Suitability Dry Skin**4%
*“on its own it isnt as moisturising as a face moisturiser”*
**Durability**3%
*“it doesnt last long”*
**Adhesion/Stickiness**3%
*“Its ok. Sticky”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Value For Money**12%
**Quality-Overall**10%
**Functionality-Overall**10%
**Smell**10%
**Suitability Combination Skin**10%
**Suitability Dry Skin**10%
**Size-Overall**5%
**Language Issues**5%
**Ethically/Sustainably Sourced**5%
## **Common questions**
- **Is day cream spf profitable to sell on Amazon United Kingdom?**
- The niche generates £150K/yr across 14 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the day cream spf niche?**
- 6 brands and 99 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in day cream spf?**
- Top complaints mined from reviews: Moist/Dry, Skin Health, Smell. The return rate is 0.1%.
- **When does demand for day cream spf peak?**
- Demand peaks in Aug–Sep; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the day cream spf niche?**
- Listings span £2.12–£9.66; the average listing price is £6.35 (sweet spot $15–$100). The average incumbent carries 4,772 reviews — the moat a new listing must climb.
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