---
title: "Day and Night Cream — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/day-and-night-cream"
last_updated: "2026-08-09T14:23:11.184Z"
locale: en
meta:
description: "Niche score 42/100 · £59K/yr market · 64K searches/yr · £14.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £59K/yr market · 64K searches/yr · £14.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Day and Night Cream — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **day and night cream**
**Skip it**
Soft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 13Conversion 71Competition 42Returns 100Price range 62Avg price 69Brand share 28Review moat 32Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.16–£35.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,311.91**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£59K**
£59K/yr · 64K searches
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, day and night cream is a £59K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **day and night cream market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **55%**
- **Out of stock**
- **15.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**252**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**8%**
- Olay66% - NIVEA8% - L'Oreal Paris6% - Lacura Anti-Wrinkle5% - medicube4% - No74% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/day-and-night-cream/trend)
## **Top day and night cream search terms**
- **day and night cream**25K/yr-12.9%3.7% conv. - **olay day and night cream**8K/yr-0.3%6.7% conv. - **day and night cream set for women**4K/yr-10.2%4.3% conv. - **olay gift set for women**12K/yr-51.6%5.3% conv. - **olay gift set**7K/yr-51.0%3.0% conv. - **oil of olay gift sets for women**8K/yr-72.5%4.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/day-and-night-cream/search-terms)
## **Top day and night cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olay Total Effects 7 in 1 Day & Night Moisturiser Bundle Anti-Ageing Face Creams with Niacinamide & Vitamin C - Fight 7 Signs of Ageing for Younger-Looking Skin - 2x37ml**Olay**£9.17**4.6★3,972 rev](https://www.amazon.co.uk/dp/B00TQ08KES) [2**Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care**Olay**£10.69**4.6★245 rev](https://www.amazon.co.uk/dp/B0DBQB9M6N) [3**Olay Double Action Moisturise Day&Night Cream Sensitive Skin.24H Hydration 50ml**Olay**£4.16**4.6★4,994 rev](https://www.amazon.co.uk/dp/B000T95F6Q) [4**Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates**Olay**£21.95**4.7★128 rev](https://www.amazon.co.uk/dp/B0DBQB3VVS) [5**LOreal Paris Rosy Glow Ritual Giftset; Day and Night Moisturiser to Deeply Moisturise Formulated with Peony Native Cells + Calcium B3 Rosy Fortifying Day Cream & Night Cream Day & Night Routine**L'Oreal Paris**£14.28**4.6★317 rev](https://www.amazon.co.uk/dp/B0CDY1LF73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials**NIVEA**£15.31**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FWQLCP8T) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**31,187 rev1y ago](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**Olay Anti-Wrinkle Firm & Lift Giftset: SPF15 Day Face Cream 50ml + Night Cream Moisturiser 50ml Anti-Ageing Skin Care**Olay**£10.69**245 rev1y ago](https://www.amazon.co.uk/dp/B0DBQB9M6N) [**Olay Regenerist Giftset SPF30 Day Face & Night Cream 50ml Anti-Wrinkle & Active Firming Skincare Moisturiser for Women Anti-Ageing Niacinamide and Peptides Firms Restores and Hydrates**Olay**£21.95**128 rev1y ago](https://www.amazon.co.uk/dp/B0DBQB3VVS) [**Olay Power of Radiance Giftset: Vitamin C Anti-Dark Spot SPF 30 Day Cream Face Moisturiser 50ml + Retinol 24 Night Cream 50ml Brightening Glow Skincare for Women**Olay**£28.20**125 rev1y ago](https://www.amazon.co.uk/dp/B0DBQ8FMMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream**medicube**£12.19**4.6★**▲ 595%**](https://www.amazon.co.uk/dp/B0BPXT3GBN) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**4.3★**▲ 365%**](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**NIVEA Firmer Dual Action Solution Gift Pack (3 Products) Gift Set For Women Includes Face Serum (30ml) Day Cream With SPF 15 (50ml) and Night Cream (50ml) Anti-Wrinkle Skin Care Essentials**NIVEA**£15.31**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B0FWQLCP8T) [**RevitaLAB Hyaluron Anti-Ageing Day and Night Cream Enriched with Vitamin A (Retinol) Vitamin E Liquorice Root Extract Hyaluronic Acid and UV Filters for Ages 60 75 2x 50 ml (Multipack)**RevitaLAB**£5.10**4.3★**▲ 221%**](https://www.amazon.co.uk/dp/B084BHSZDS) [**Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml**Olay**£5.06**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B000T96QKK)
**~~View all trending →~~**
## **What buyers say about day and night cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Luxury quality at affordable price”*
**Moist/Dry**13%
*“Excellent moisturiser”*
**Soft Feel**12%
*“Goes on smoothly”*
**Suitability Combination Skin**11%
*“It makes my skin feel lovely”*
**Value For Money**10%
*“Worth the money”*
**Suitability Dry Skin**6%
*“Really good for sensitive dry skin”*
**Brightness/Shine/Glow**5%
*“Face glow”*
**Absorbency**4%
*“easily absorbed”*
**Smell**4%
*“fresh smelling”*
**Texture/Consistency-Overall**3%
*“this has improved texture”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“the stickiness remained”*
**Allergies**11%
*“Allergic Reaction”*
**Moist/Dry**11%
*“Moisturiser doesn't help”*
**Suitability Dry Skin**10%
*“Unfortunately made my skin dry”*
**Skin Health**6%
*“My face is red and burning”*
**Smell**4%
*“I did not like the fragrance of it at all”*
**Value For Money**4%
*“Waste of money”*
**Texture/Consistency-Overall**4%
*“hate the texture”*
**Absorbency**3%
*“Didn't absorb”*
**Oily/Greasy**3%
*“Very greasy”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Suitability Combination Skin**13%
**Quality-Overall**8%
**Value For Money**7%
**Ingredients-Overall**6%
**Moist/Dry**4%
**Leak-Proof**4%
**Ease Of Use**4%
**Smell**4%
**Wrinkles**4%
## **Common questions**
- **Is day and night cream profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the day and night cream niche?**
- 10 brands and 252 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in day and night cream?**
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Moist/Dry. The return rate is 0.1%.
- **When does demand for day and night cream peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the day and night cream niche?**
- Listings span £2.16–£35.67; the average listing price is £14.29 (sweet spot $15–$100). The average incumbent carries 3,312 reviews — the moat a new listing must climb.
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