---
title: "Trend — dark red hair dye - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dark-red-hair-dye/trend"
last_updated: "2026-08-09T21:47:43.367Z"
locale: en
meta:
  description: "Niche score 41/100 · £66K/yr market · 345K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £66K/yr market · 345K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dark red hair dye - Flapen"
---

# **dark red hair dye**

**Skip it**

Prices mostly outside the sweet spot ($4.16–$13.36) — this niche doesn't clear our bar today.

Market size 16Growth 16Conversion 34Competition 58Returns 100Price range 0Avg price 19Brand share 53Review moat 25Quality gap 67

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,633.83**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£6.97**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£66K**

£66K/yr · 345K searches

**Growth**

**Bad****-19.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£4.16–£13.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend