---
title: "Dark Red Hair Dye — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dark-red-hair-dye"
last_updated: "2026-08-09T14:23:08.624Z"
locale: en
meta:
description: "Niche score 41/100 · £66K/yr market · 345K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £66K/yr market · 345K searches/yr · £6.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Red Hair Dye — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark red hair dye**
**Skip it**
Prices mostly outside the sweet spot ($4.16–$13.36) — this niche doesn't clear our bar today.
Market size 16Growth 16Conversion 34Competition 58Returns 100Price range 0Avg price 19Brand share 53Review moat 25Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,633.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.97**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£66K**
£66K/yr · 345K searches
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£4.16–£13.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dark red hair dye is a £66K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark red hair dye market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£87K–£105K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**20%**
- Garnier26% - LIVE21% - Olia10% - Clairol9% - L'ORÉAL8% - NUTRISSE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -19.0% search growth over the last 90 days.
10K6KSpike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/dark-red-hair-dye/trend)
## **Top dark red hair dye search terms**
- **dark red hair dye**69K/yr-15.8%2.9% conv. - **cherry red hair dye**76K/yr-21.3%2.8% conv. - **cherry cola hair dye**35K/yr-20.1%2.0% conv. - **black cherry hair dye**32K/yr-15.5%3.9% conv. - **deep red hair dye**19K/yr-20.2%4.2% conv. - **dark cherry red hair dye**22K/yr-23.8%4.7% conv. - **cherry red hair dye permanent**13K/yr-0.7%2.9% conv. - **dark red hair dye permanent**11K/yr-6.7%3.3% conv. - **cherry hair dye**14K/yr-23.5%3.0% conv. - **dark cherry hair dye**11K/yr-14.3%3.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dark-red-hair-dye/search-terms)
## **Top dark red hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Nutrisse Ultra Color Hair Dye Vegan 2.6 Dark Cherry Red. Achieve 100% grey coverage and a deep luscious 8-week red colour. No-ammonia vegan for a rich vibrant dark cherry red finish.**Garnier**£5.54**4.4★2,124 rev](https://www.amazon.co.uk/dp/B008F8PMUC) [2**Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.67**4.4★854 rev](https://www.amazon.co.uk/dp/B0G371HMXN) [3**Casting Crème Gloss 360 Black Cherry: This no-ammonia semi-permanent hair colour lasts 32 washes. Enjoy up to 3x glossier 4x silkier visibly healthier hair with a luscious black cherry shade.**L'ORÉAL**£7.31**4.5★802 rev](https://www.amazon.co.uk/dp/B016XYOAES) [4**Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.**Olia**£7.07**4.4★28,518 rev](https://www.amazon.co.uk/dp/B06ZZDRCDW) [5**Clairol Colour Strong Permanent Hair Dye - 4.46 Intense Dark Red**Clairol**£5.99**4.4★1,034 rev](https://www.amazon.co.uk/dp/B0DPNMM6Y2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.67**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G371HMXN) [**Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.53**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G3726MP1) [**Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes**LIVE**£5.90**85 rev6mo ago](https://www.amazon.co.uk/dp/B0G356WH43) [**Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.57**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G2ZYRTG1) [**Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£5.93**31 rev6mo ago](https://www.amazon.co.uk/dp/B0G266HFPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Colour Moment 026 Dark Red with HaptiQ Anti-Damage System Semi-Permanent Red Hair Dye Up to 15 Washes**LIVE**£5.57**3.8★**▲ 252%**](https://www.amazon.co.uk/dp/B0G2ZYRTG1) [**Schwarzkopf LIVE Intense Colour U68 Ruby Glaze Long-lasting Permanent Red Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.53**4.4★**▲ 201%**](https://www.amazon.co.uk/dp/B0G3726MP1) [**Schwarzkopf LIVE Intense Colour L75 Deep Red Long-lasting Permanent Red Hair Dye Extra Bold on Darker Hair With Extra Colour Refresh Gloss**LIVE**£5.67**4.4★**▲ 169%**](https://www.amazon.co.uk/dp/B0G371HMXN) [**Schwarzkopf Oleo Intense Permanent Oil Colouration 5-92 Bright Red Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£5.93**4.4★**▲ 164%**](https://www.amazon.co.uk/dp/B0G266HFPP) [**Schwarzkopf LIVE Go Gloss Cherry Cola Red Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes**LIVE**£5.90**3.5★**▲ 138%**](https://www.amazon.co.uk/dp/B0G356WH43)
**~~View all trending →~~**
## **What buyers say about dark red hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**44%
*“true colour”*
**Suitability Colored Hair**8%
*“A great way to quickly colour your hair”*
**Quality-Overall**7%
*“Olia a good make”*
**Durability**4%
*“Stays well”*
**Ease Of Use**4%
*“this was such an easy way to do it”*
**Ease Of Application**3%
*“application is easy”*
**Value For Money**3%
*“i managed to get two uses out of the bottle so good value for money”*
**Smell**3%
*“smelling fresh”*
**Coverage**3%
*“Good coverage”*
**Soft Feel**2%
*“makes my hair feel so smooth”*
### **What buyers complain about **
**Color**31%
*“Colour didnt suit me”*
**Suitability Colored Hair**11%
*“Very harsh dye on the hair”*
**Functionality-Overall**4%
*“It doesnt work”*
**Leak-Proof**3%
*“I wouldnt use this is you want consent leaking I go to bed sweat abit and I wake up with a pink face and pink neck and the black I used did not even stay in my hair for one wash”*
**Value For Money**2%
*“Not value for money”*
**Color Fading/Discoloration**2%
*“doesn't like when it starts fading before needing to dye it again”*
**Hair Related**2%
*“Both times I started shedding more hair shortly afterwards and both times I found that dye was still coming off my hair onto towels/pillows for a couple of weeks afters. despite rinsing and washing my hair, over and over, for 20 minutes straight after application”*
**Durability**2%
*“Didn't last”*
**Ease Of Application**2%
*“It was difficult to apply”*
**Stain Resistance**2%
*“Stains everything”*
### **Top return reasons **
**Color**50%
**Suitability Colored Hair**50%
## **Common questions**
- **Is dark red hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dark red hair dye niche?**
- 12 brands and 107 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in dark red hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- **When does demand for dark red hair dye peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dark red hair dye niche?**
- Listings span £4.16–£13.36; the average listing price is £6.97 (sweet spot $15–$100). The average incumbent carries 4,634 reviews — the moat a new listing must climb.
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