---
title: "Dark Brown Hair Dye — £181K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dark-brown-hair-dye"
last_updated: "2026-08-09T12:13:32.108Z"
locale: en
meta:
description: "Niche score 47/100 · £181K/yr market · 409K searches/yr · £5.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £181K/yr market · 409K searches/yr · £5.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Brown Hair Dye — £181K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark brown hair dye**
**Skip it**
Prices mostly outside the sweet spot ($2.53–$8.32) — this niche doesn't clear our bar today.
Market size 37Growth 25Conversion 78Competition 51Returns 100Price range 0Avg price 16Brand share 37Review moat 23Quality gap 63
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£181K**
£181K/yr · 409K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,110.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.75**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.53–£8.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dark brown hair dye is a £181K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark brown hair dye market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£230K–£288K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**109**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**9%**
- Clairol29% - Garnier19% - Olia14% - Schwarzkopf11% - Palette10% - L'Oreal Paris8% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
9K7K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/dark-brown-hair-dye/trend)
## **Top dark brown hair dye search terms**
- **dark brown hair dye**240K/yr-4.6%7.3% conv. - **dark brown hair dye permanent**73K/yr+6.3%8.0% conv. - **hair dye dark brown**39K/yr+5.6%7.7% conv. - **darkest brown hair dye**27K/yr+4.2%8.0% conv. - **dark hair dye**9K/yr-11.6%2.6% conv. - **darkest brown hair dye permanent**7K/yr+16.4%9.2% conv. - **dark brown**5K/yr+11.5%2.2% conv. - **hair colour dark brown**5K/yr+6.7%4.9% conv. - **hair dye permanent dark brown**5K/yr-10.3%9.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dark-brown-hair-dye/search-terms)
## **Top dark brown hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£15K12%£22K16%£29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 4 DARK BROWN**Clairol**£5.03**4.6★1,927 rev](https://www.amazon.co.uk/dp/B07895R49B) [2**Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.**Olia**£6.73**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009S7401Q) [3**Garnier Nutrisse Ultra Crème Hair Dye Brown Hair Colour Ensures 100% Grey Coverage and Intense Rich 8-Week Colour No-Ammonia Vegan Formula Beautiful Dark Color Shade: 3 Darkest Brown**Garnier**£5.73**4.6★4,089 rev](https://www.amazon.co.uk/dp/B0046U7MNI) [4**Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.53**4.4★872 rev](https://www.amazon.co.uk/dp/B0DR2V9448) [5**CLAIROL NICEN EASY CRÈME PERMANENT HAIR DYE - 3 BROWN BLACK**Clairol**£5.31**4.6★780 rev](https://www.amazon.co.uk/dp/B07896CFHN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.53**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MTJGG7) [**Schwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£4.80**11 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MDD22L) [**Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.36**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G35MKFJW) [**Schwarzkopf Creme Supreme 5-1 Cool Brown Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.89**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MWDCCX) [**Palette Deluxe Creme Colouration 4-0 Dark Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.53**872 rev1y ago](https://www.amazon.co.uk/dp/B0DR2V9448)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Oleo Intense Permanent Oil Colouration 4-50 Stone Brown Ammonia Free Hair Dye 100% Grey Coverage Intense Long-lasting Colour Supreme Care Complex with Natural Oils**Schwarzkopf**£4.80**3.1★**▲ 200%**](https://www.amazon.co.uk/dp/B0G2MDD22L) [**Schwarzkopf Creme Supreme 3-0 Natural Darkest Brown Permanent Hair Colouration Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.53**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0G2MTJGG7) [**Schwarzkopf LIVE Intense Colour 089 Bitter Sweet Chocolate Long-lasting Permanent Brown Hair Dye With Extra Colour Refresh Gloss**LIVE**£5.36**4.4★**▲ 149%**](https://www.amazon.co.uk/dp/B0G35MKFJW) [**Clairol Colour Strong Permanent Hair Dye - 3.0 Darkest Brown**Clairol**£5.93**4.4★**▲ 104%**](https://www.amazon.co.uk/dp/B0DPNLMTF1) [**Palette Deluxe Creme Colouration 3-0 Black Brown Hair Dye Permanent Hair Dye Long-Lasting Hair Colouring with Moisture Retention Treatment and 100% Grey Coverage**Palette**£2.57**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B0DR2VTWMV)
**~~View all trending →~~**
## **What buyers say about dark brown hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Fabulous colour”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**8%
*“definitely worth it”*
**Coverage**7%
*“Excellent coverage”*
**Ease Of Use**6%
*“Easy to use”*
**Suitability Colored Hair**5%
*“Great hair dye love the colour my hair is now”*
**Smell**4%
*“it doesnt smell bad”*
**Ease Of Application**4%
*“the application is very clean”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Soft Feel**3%
*“Made my hair feel soft”*
### **What buyers complain about **
**Color**26%
*“poor colour”*
**Suitability Colored Hair**8%
*“after using this recently I felt that the colour wasnt as good”*
**Value For Money**7%
*“Cheaper on amazon”*
**Durability**6%
*“doesn't last”*
**Allergies**3%
*“Allergic reaction”*
**Coverage**3%
*“even then its still not fully covered”*
**Advertised Vs Actual Product**2%
*“The box doesnt look like the pictures”*
**Color Fading/Discoloration**2%
*“Fades quickly”*
**Hair Related**2%
*“This has ruined my hair”*
**Ingredients-Overall**2%
*“Has ingredients changed I dont no”*
### **Top return reasons **
**Color**60%
**Language Issues**16%
**Instructions/User Manual/Troubleshooting**8%
**Defective Material/Parts**6%
**Suitability Colored Hair**5%
**Paint Quality**2%
**Value For Money**2%
**Leak-Proof**2%
## **Common questions**
- **Is dark brown hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £181K/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the dark brown hair dye niche?**
- 9 brands and 109 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in dark brown hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- **When does demand for dark brown hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the dark brown hair dye niche?**
- Listings span £2.53–£8.32; the average listing price is £5.75 (sweet spot $15–$100). The average incumbent carries 7,110 reviews — the moat a new listing must climb.
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