---
title: "Dark Blonde Hair Dye — £63K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/dark-blonde-hair-dye"
last_updated: "2026-08-09T22:56:22.018Z"
locale: en
meta:
description: "Niche score 46/100 · £63K/yr market · 265K searches/yr · £6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £63K/yr market · 265K searches/yr · £6.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Blonde Hair Dye — £63K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark blonde hair dye**
**Skip it**
Prices mostly outside the sweet spot ($2.51–$10.50) — this niche doesn't clear our bar today.
Market size 16Growth 24Conversion 48Competition 83Returns 100Price range 0Avg price 17Brand share 33Review moat 24Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,494.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.12**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£63K**
£63K/yr · 265K searches
**Price range**
**Bad****£2.51–£10.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dark blonde hair dye is a £63K/yr Amazon United Kingdom market (265K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark blonde hair dye market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£61K–£77K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**160**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**11%**
- Clairol36% - Revlon20% - L'Oreal Paris11% - Garnier10% - Olia8% - Knight & Wilson4% - Open — no brand owns it (9 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -2.2% search growth over the last 90 days.
5K3KSpike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/dark-blonde-hair-dye/trend)
## **Top dark blonde hair dye search terms**
- **dark blonde hair dye**103K/yr-8.9%3.8% conv. - **dark ash blonde hair dye**40K/yr+0.9%3.3% conv. - **dark blonde hair dye permanent**26K/yr+14.9%4.3% conv. - **revlon hair dye**20K/yr+16.4%1.6% conv. - **ash hair dye**14K/yr-11.4%0.9% conv. - **hair dye dark blonde**11K/yr-10.5%4.5% conv. - **dark blonde**9K/yr-6.3%2.3% conv. - **dark blonde semi permanent hair dye**8K/yr-4.7%2.6% conv. - **dark ash blonde**8K/yr-9.4%2.5% conv. - **dirty blonde hair dye**7K/yr+9.3%2.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/dark-blonde-hair-dye/search-terms)
## **Top dark blonde hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Colorstay Longwear Permanent Cream Colour Dark Ash Blonde 7.1**Revlon**£4.22**4.1★500 rev](https://www.amazon.co.uk/dp/B0C5PG6NQ3) [2**Garnier Nutrisse Ultra Crème Vegan Hair Dye 7 Dark Blonde. Provides 100% grey coverage and beautiful natural-looking 8-week colour. Gentle no-ammonia and vegan for healthy radiant hair.**Garnier**£5.20**4.4★38,564 rev](https://www.amazon.co.uk/dp/B001RYQKOI) [3**Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde**Clairol**£5.97**4.4★1,034 rev](https://www.amazon.co.uk/dp/B0DPNM2Q5C) [4**Garnier Olia 7.0 Dark Blonde oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark blonde hair color with incredible shine and softness.**Olia**£6.80**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009SKHAOC) [5**Clairol Nicen Easy Crème Natural Looking Oil Infused Permanent Hair Dye 7A/7C Dark Ash Blonde**Clairol**£5.70**4.4★284 rev](https://www.amazon.co.uk/dp/B07895QS3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Creme Supreme 7-0 Natural Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.81**226 rev6mo ago](https://www.amazon.co.uk/dp/B0G2MY7P4H) [**Schwarzkopf LIVE Intense Colour L61 Nude Bronde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra Colour Refresh Gloss**LIVE**£5.53**854 rev6mo ago](https://www.amazon.co.uk/dp/B0G371R7GX) [**Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml**SHRINE**£10.20**1,665 rev7mo ago](https://www.amazon.co.uk/dp/B0G4WN4QFW) [**Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde**Clairol**£5.97**1,034 rev1y ago](https://www.amazon.co.uk/dp/B0DPNM2Q5C) [**Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 700/91 Dark Blonde**Clairol**£4.49**89 rev1y ago](https://www.amazon.co.uk/dp/B0DPNK85NV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf LIVE Intense Colour L61 Nude Bronde Long-lasting Permanent Blonde Hair Dye Iconic Blondes on Lighter Hair With Extra Colour Refresh Gloss**LIVE**£5.53**4.4★**▲ 238%**](https://www.amazon.co.uk/dp/B0G371R7GX) [**Clairol Colour Strong Permanent Hair Dye - 7.0 Dark Blonde**Clairol**£5.97**4.4★**▲ 156%**](https://www.amazon.co.uk/dp/B0DPNM2Q5C) [**Colour-Freedom Gloss Pro 150ml Medium Blonde Semi-Permanent Hair Colour. Ultra-Shine Vegan Hair Colour Mask with PurePlex | Ammonia Free Colour Lasts Up To 6-10 Washes**Knight & Wilson**£6.88**4.1★**▲ 130%**](https://www.amazon.co.uk/dp/B0CFQDDMQ5) [**Schwarzkopf Creme Supreme 7-0 Natural Dark Blonde Permanent Hair Dye Caring Hair Dye Colouration with 3-Step Bonding System Against Damage 100% Grey Coverage**Creme supreme**£7.81**4.3★**▲ 119%**](https://www.amazon.co.uk/dp/B0G2MY7P4H) [**Shrine Drop It DARK ASH Hair Dye Drops | Semi-Permanent Vegan Customisable Hair Colour | Mix with Conditioner | Vegan & Cruelty-Free | Temporary Hair Dye | 20ml**SHRINE**£10.20**3.9★**▲ 104%**](https://www.amazon.co.uk/dp/B0G4WN4QFW)
**~~View all trending →~~**
## **What buyers say about dark blonde hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Strong colour”*
**Quality-Overall**9%
*“It had good reviews”*
**Coverage**7%
*“Covers well”*
**Value For Money**6%
*“Great value”*
**Soft Feel**6%
*“always makes my hair feel so soft”*
**Ease Of Use**5%
*“EASY TO USE”*
**Ease Of Application**4%
*“Easy application not too messy”*
**Suitability Colored Hair**4%
*“Great for colouring greying hair easy to use”*
**Smell**3%
*“didn't smell too bad”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Color**27%
*“Terrible colour”*
**Suitability Colored Hair**21%
*“Turned my blonde hair a dirty grey”*
**Hair Related**7%
*“its ruined my hair”*
**Coverage**5%
*“Doesnt cover”*
**Value For Money**4%
*“I was seduced by the price”*
**Smell**3%
*“Toxic smell, couldnt breathe and dry hair”*
**Advertised Vs Actual Product**3%
*“Colour looks different to the image advertised on Amazon in comparison to the image on the box”*
**Quality-Overall**2%
*“Bad product”*
**Durability**2%
*“Doesnt last long”*
**Functionality-Overall**2%
*“which didn't work”*
### **Top return reasons **
**Contamination**33%
**Suitability Colored Hair**33%
**Defective Material/Parts**17%
**Water Resistance**17%
## **Common questions**
- **Is dark blonde hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £63K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dark blonde hair dye niche?**
- 15 brands and 160 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in dark blonde hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Hair Related. The return rate is 0.1%.
- **When does demand for dark blonde hair dye peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the dark blonde hair dye niche?**
- Listings span £2.51–£10.50; the average listing price is £6.12 (sweet spot $15–$100). The average incumbent carries 5,495 reviews — the moat a new listing must climb.
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