---
title: "Daisy — £338K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/daisy"
last_updated: "2026-08-09T17:11:51.113Z"
locale: en
meta:
description: "Niche score 50/100 · £338K/yr market · 597K searches/yr · £51.42 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £338K/yr market · 597K searches/yr · £51.42 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Daisy — £338K/yr Amazon UK Niche (2026) - Flapen"
---
# **daisy**
**Worth a look**
Shows low returns (0.3%), but weak search conversion (1.1%) keeps it on the watch list.
Market size 53Growth 21Conversion 14Competition 70Returns 99Price range 57Avg price 93Brand share 30Review moat 67Quality gap 35
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£51.42**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****802.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.86–£152.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£338K**
£338K/yr · 597K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, daisy is a £338K/yr Amazon United Kingdom market (597K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daisy market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£309K–£411K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#849**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **49%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**128**
**Top-5 brand share**
**87%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 81%
**Open market**
**12%**
- Dior75% - Qskall4% - Gucci4% - Marc Jacobs3% - LEGO2% - Gift Republic1% - Open — no brand owns it (11 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -8.7% search growth over the last 90 days.
80K60KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/daisy/trend)
## **Top daisy search terms**
- **daisy**90K/yr+6.2%0.3% conv. - **dior perfumes for women**104K/yr-9.3%0.5% conv. - **miss dior perfume**125K/yr-19.2%1.0% conv. - **miss dior perfume for women**50K/yr+0.5%1.0% conv. - **miss dior**63K/yr-6.6%0.6% conv. - **dior perfume**44K/yr-7.6%0.5% conv. - **daisy gifts**23K/yr-44.9%0.8% conv. - **daisies**11K/yr+7.1%0.1% conv. - **christian dior perfume for women**15K/yr-11.9%0.2% conv. - **daisy gifts for women**9K/yr+34.4%0.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/daisy/search-terms)
## **Top daisy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£27K12%£41K16%£54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)**Dior**£62.47**4.5★1,015 rev](https://www.amazon.co.uk/dp/B09FY96L1B) [2**Dior Miss Dior Eau De Parfum 100ml**Dior**£107.56**4.5★1,015 rev](https://www.amazon.co.uk/dp/B09FY98RSG) [3**Christian Dior Miss Dior Eau de Parfum Natural Spray 30 ml**Dior**£89.28**4.5★1,112 rev](https://www.amazon.co.uk/dp/B004SELT7C) [4**Dior Miss Roses N Roses EDT-S 2.857 kg**Dior**£83.77**4.7★243 rev](https://www.amazon.co.uk/dp/B083H7DHFQ) [5**THE NEW FLORAL DECLARATION BY DIOR Miss Dior Eau de Parfum Spray 30ml**Dior**£65.53**4.6★531 rev](https://www.amazon.co.uk/dp/B07558PQ29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend**GooBird**£14.95**21 rev5mo ago](https://www.amazon.co.uk/dp/B0G692KCX8) [**LEGO Botanicals Daisies - Artificial Flower Bouquet - Gift for Mothers Day incl. Faux Daisies & Lavender - DIY Bedroom Decor - Crafts Kit for 9+ Year Old Girls & Adult Flower Lovers - 11508**LEGO**£9.08**1,650 rev8mo ago](https://www.amazon.co.uk/dp/B0FPXDY3X2) [**Frerdui Birthday Gift Box for Women & Teen Girls Cute Daisy Glass Cup Gift Set (7PCS) Happy Birthday Gift for Her Sister Daughter Best Friend**Frerdui**£17.50**78 rev10mo ago](https://www.amazon.co.uk/dp/B0FJ2FDVPX) [**Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops**Qskall**£10.73**17 rev11mo ago](https://www.amazon.co.uk/dp/B0FJFTX7G1) [**KIAYOO Daisy Birthday Gifts For Women Men Emotional Support Plant Christmas Positive Flower Leaving Get Well Soon Thinking of Thank You Presents for Her Mother Teacher Girls Friends Colleagues**KIAYOO**£9.20**286 rev1y ago](https://www.amazon.co.uk/dp/B0DM8XC4MS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qskall Daisy T Shirts for Women Marguerite Daisy Floral Shirt Wildflower Tee Tops**Qskall**£10.73**4.8★**▲ 332%**](https://www.amazon.co.uk/dp/B0FJFTX7G1) [**GooBird Daisy Pamper Hamper for Women & Teen Girls Self Care Gift Basket Birthday Gift Set for Her Thinking of You Thank You Gift & Get Well Soon Gift for Mum Daughter Friend**GooBird**£14.95**4.7★**▲ 241%**](https://www.amazon.co.uk/dp/B0G692KCX8) [**DIOR #New Jadore Eau de Parfum Spray 100 Ml**Dior**£146.81**4.7★**▲ 179%**](https://www.amazon.co.uk/dp/B009S3UP3W) [**Gift Republic You Got This Daisy Grow Me Thoughtful Gardening Gift Grow Your Own Daisy Flower Positive Mindfulness Gardening Present Good Luck Turquoise**Gift Republic**£4.23**3.0★**▲ 172%**](https://www.amazon.co.uk/dp/B0D6GT917T) [**Dior Miss Dior Eau De Parfum Floral 30 ml (Pack of 1)**Dior**£62.47**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B09FY96L1B)
**~~View all trending →~~**
## **What buyers say about daisy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Beautiful fragrance”*
**Value For Money**12%
*“Value for money”*
**Quality-Overall**9%
*“Excellent product”*
**Gifting Purpose**6%
*“Excellent Birthday present”*
**Assembly/Installation**4%
*“Easy set to put together”*
**Color**3%
*“Colours are bright”*
**Advertised Vs Actual Product**3%
*“As described, As described”*
**Design-Overall**3%
*“Loved building this”*
**Ease Of Use**2%
*“Nice and easy”*
**Collectibles**2%
*“Cute lego set”*
### **What buyers complain about **
**Smell**25%
*“Smell don't last long”*
**Size-Overall**10%
*“Very small bottle”*
**Value For Money**7%
*“Its very expensive”*
**Durability**7%
*“doesn't last”*
**Advertised Vs Actual Product**4%
*“photo doesnt do it any justice”*
**Functionality-Overall**4%
*“Doesn't work”*
**Leak-Proof**3%
*“Leakage”*
**Color**3%
*“Coloured goo”*
**Quality-Overall**2%
*“more like a cheap air freshener”*
**Plant Growth**2%
*“No good did not even grow”*
### **Top return reasons **
**Smell**34%
**Size-Overall**16%
**Gifting Purpose**12%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Functionality-Overall**5%
**Product Condition**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Frame Quality**2%
## **Common questions**
- **Is daisy profitable to sell on Amazon United Kingdom?**
- The niche generates £338K/yr across 39 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the daisy niche?**
- 17 brands and 128 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in daisy?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the daisy niche?**
- Listings span £3.86–£152.11; the average listing price is £51.42 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.
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