---
title: "Products — curly hair products - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curly-hair-products/products"
last_updated: "2026-08-09T08:30:25.934Z"
locale: en
meta:
  description: "Niche score 58/100 · £1.1M/yr market · 2.0M searches/yr · £7.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £1.1M/yr market · 2.0M searches/yr · £7.88 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — curly hair products - Flapen"
---

# **curly hair products**

**Launch it**

A $1.1M/yr market growing +3.8% this quarter with returns at 0.1% — clears our launch bar.

Market size 80Growth 30Conversion 76Competition 58Returns 100Price range 35Avg price 22Brand share 52Review moat 23Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.1M**

£1.1M/yr · 2.0M searches

**Conversion**

**Great****7.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£2.16–£21.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,260.76**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.88**

avg listing price — sweet spot $15–$100

## Products