---
title: "Curly Hair Oil — £110K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curly-hair-oil"
last_updated: "2026-08-09T13:19:44.540Z"
locale: en
meta:
description: "Niche score 45/100 · £110K/yr market · 199K searches/yr · £8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £110K/yr market · 199K searches/yr · £8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curly Hair Oil — £110K/yr Amazon UK Niche (2026) - Flapen"
---
# **curly hair oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 51Conversion 71Competition 46Returns 100Price range 24Avg price 23Brand share 0Review moat 77Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****456.44**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£110K**
£110K/yr · 199K searches
**Price range**
**Bad****£2.41–£19.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.40**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curly hair oil is a £110K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly hair oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£105K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#374**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Aussie99% - Creightons1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/curly-hair-oil/trend)
## **Top curly hair oil search terms**
- **aussie curls**39K/yr+232.8%8.3% conv. - **aussie curl cream**28K/yr+23.9%4.9% conv. - **aussie curl**13K/yr+34.2%7.6% conv. - **curly hair set**20K/yr-10.6%0.7% conv. - **aussie curly hair products**42K/yr-69.5%6.2% conv. - **curly hair products set**18K/yr-24.6%0.1% conv. - **aussie bouncy curls**7K/yr+51.1%6.1% conv. - **aussie work that curl cream**7K/yr+10.7%4.5% conv. - **curly hair kit**8K/yr-4.3%0.5% conv. - **curly hair gift set**14K/yr-22.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curly-hair-oil/search-terms)
## **Top curly hair oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aussie Bouncy Curls Bundle: Shampoo Deep Conditioner Leave in Curl Cream**Aussie**£11.44**4.6★2,373 rev](https://www.amazon.co.uk/dp/B0FW4TSGV1) [2**Aussie Curls Old Bundle**Aussie**£10.90**4.6★2,373 rev](https://www.amazon.co.uk/dp/B0C6FGFBLZ) [3**Aussie Work that Curl Lightweight Oil 100ml. Multi-Tasking Hair Serum to Boost Shine Moisturise and Nourish Curly Hair. Infused with Macadamia Nut Oil. Vegan and Cruelty-Free**Aussie**£5.50**4.6★154 rev](https://www.amazon.co.uk/dp/B0F1G9KXTM) [4**Aussie Bouncy Curls 2in1 Butter Hair Mask 500ml. Post or Pre-Shampoo for Wavy and Curly Hair with 48H of Frizz Protection. With Moisture-Boost Pearls. Silicone-Free Vegan and Cruelty-Free**Aussie**£5.63**4.7★155 rev](https://www.amazon.co.uk/dp/B0F1GCGBDD) [5**Aussie Curls Hair Treatment 160ML**Aussie**£5.68**4.6★22 rev](https://www.amazon.co.uk/dp/B0CKZ9GG2T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free**Aussie**£9.27**24 rev4mo ago](https://www.amazon.co.uk/dp/B0GS26H2WY) [**Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free**Aussie**£6.73**27 rev4mo ago](https://www.amazon.co.uk/dp/B0GS2829VT) [**Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free**Aussie**£4.55**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GS2S2DTN) [**Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free**Aussie**£6.74**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GS2D49V3) [**Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free**Aussie**£4.17**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GS2W2D7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aussie Bouncy Curls 2nd Day Curl Reviver 200ml. Revives Waves and Curls between Washes Providing 48H Frizz Protection. With Australian Macadamia Nut Oil. Silicone-Free Vegan and Cruelty-Free**Aussie**£9.27**4.3★**▲ 195%**](https://www.amazon.co.uk/dp/B0GS26H2WY) [**Aussie Bouncy Curls Shampoo 600ml. Gentle Cleansing and Moisture for Waves Curls and Coils with 48H Anti-Frizz Effect. Infused with Australian White Strawberry. Sulphate-Free Vegan and Cruelty-Free**Aussie**£4.17**4.2★**▲ 183%**](https://www.amazon.co.uk/dp/B0GS2W2D7Q) [**Aussie Bouncy Curls Epic Volume Mousse 200ml. Strong Hold and Definition Heat Protection for Curly Wavy Hair with 24H Frizz Protection. With Australian Macadamia Nut Oil. Vegan and Cruelty-Free**Aussie**£6.73**4.1★**▲ 181%**](https://www.amazon.co.uk/dp/B0GS2829VT) [**Aussie Bouncy Curls Detangling Leave-In Lotion 235ml. Smooths Strengthens and Detangles Curly Hair. 48H Frizz Protection. Lightweight. With Australian Macadamia Nut Oil. Vegan & Cruelty-Free**Aussie**£6.74**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B0GS2D49V3) [**Aussie Bouncy Curls Hydrating Conditioner 400ml. For Stronger Hair. Perfect for Wavy Curly & Coily Hair. Infused with Castor Oil. Silicone-Free Vegan and Cruelty-Free**Aussie**£4.55**5.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0GS2S2DTN)
**~~View all trending →~~**
## **What buyers say about curly hair oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“The fragrance is amazing”*
**Suitability Curly Hair**14%
*“Good curly hair set”*
**Value For Money**12%
*“Definitely worth the price”*
**Soft Feel**6%
*“hair feels smooth”*
**Hair Styling**5%
*“Gives good support to curls”*
**Quality-Overall**5%
*“Great hair products”*
**Moist/Dry**4%
*“Moisturising”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**3%
*“Good size”*
**Advertised Vs Actual Product**2%
*“As Described”*
### **What buyers complain about **
**Hair Related**14%
*“I also notice a slight irritation to my scalp which has, over the years, become really sensitive”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Moist/Dry**5%
*“not as hydrating as some others I've tried”*
**Suitability Curly Hair**4%
*“What I find really frustrating about having curly hair. 3b”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Oily/Greasy**4%
*“greasy or weighed down”*
**Allergies**4%
*“Allergy after using”*
**Value For Money**2%
*“Complete waste of money”*
**Suitability Long Hair**2%
*“it can leave the hair feeling slightly product-heavy”*
**Suitability Short Hair**2%
*“Whilst my hair fees very soft its actually taken most of my curl out”*
### **Top return reasons **
**Advertised Vs Actual Product**30%
**Leak-Proof**15%
**Product Condition**10%
**Oily/Greasy**5%
**Adhesion/Stickiness**5%
**Functionality-Overall**5%
**Suitability Long Hair**5%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Color**5%
## **Common questions**
- **Is curly hair oil profitable to sell on Amazon United Kingdom?**
- The niche generates £110K/yr across 18 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the curly hair oil niche?**
- 2 brands and 85 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in curly hair oil?**
- Top complaints mined from reviews: Hair Related, Advertised Vs Actual Product, Moist/Dry. The return rate is 0.1%.
- **When does demand for curly hair oil peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the curly hair oil niche?**
- Listings span £2.41–£19.03; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 456 reviews — the moat a new listing must climb.
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