---
title: "Products — curly hair brush - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curly-hair-brush/products"
last_updated: "2026-08-09T21:44:00.046Z"
locale: en
meta:
  description: "Niche score 55/100 · £409K/yr market · 790K searches/yr · £8.54 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £409K/yr market · 790K searches/yr · £8.54 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — curly hair brush - Flapen"
---

# **curly hair brush**

**Worth a look**

Shows low returns (0.4%), but soft demand (-9.5% this quarter) keeps it on the watch list.

Market size 56Growth 20Conversion 67Competition 61Returns 98Price range 68Avg price 24Brand share 65Review moat 24Quality gap 52

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£4.34–£37.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£409K**

£409K/yr · 790K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,840.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.54**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

## Products