---
title: "Curly Hair Brush — £409K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curly-hair-brush"
last_updated: "2026-08-10T01:40:12.640Z"
locale: en
meta:
description: "Niche score 55/100 · £409K/yr market · 790K searches/yr · £8.54 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £409K/yr market · 790K searches/yr · £8.54 avg price. Soft demand (-9.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curly Hair Brush — £409K/yr Amazon UK Niche (2026) - Flapen"
---
# **curly hair brush**
**Worth a look**
Shows low returns (0.4%), but soft demand (-9.5% this quarter) keeps it on the watch list.
Market size 56Growth 20Conversion 67Competition 61Returns 98Price range 68Avg price 24Brand share 65Review moat 24Quality gap 52
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.34–£37.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£409K**
£409K/yr · 790K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,840.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.54**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, curly hair brush is a £409K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly hair brush market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£342K–£427K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **78%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**30%**
- ENGHEK21% - longyier18% - sularpek11% - UseeShine9% - Dreaming Space6% - ABWXN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/curly-hair-brush/trend)
## **Top curly hair brush search terms**
- **curly hair brush**277K/yr-11.9%5.1% conv. - **curl brush**115K/yr+5.5%5.2% conv. - **bounce curl brush**105K/yr-20.8%2.9% conv. - **curl defining brush**80K/yr-17.3%3.9% conv. - **brush for curly hair**35K/yr-13.8%3.5% conv. - **hair brush for curly hair**22K/yr-25.8%3.4% conv. - **curly brush**18K/yr-7.4%5.2% conv. - **curl hair brush**15K/yr-3.4%4.6% conv. - **curl brush for curly hair**16K/yr-12.3%4.9% conv. - **hairbrush for curly hair**13K/yr+0.0%3.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curly-hair-brush/search-terms)
## **Top curly hair brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£82K30%£123K40%£164K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ENGHEK Curly Hair Brush Bounce Curl Brush for Curl Hair Curl Defining Brush for Women Men Detangling Curl Brush Boar Bristle Hair Brush Less Pulling Hair Separation**ENGHEK**£6.34**4.4★568 rev](https://www.amazon.co.uk/dp/B0DCZZ4PLZ) [2**Curl Brush - Define Styling Brush with Prongs for Combing and Shaping Mens and Womens Curls to Reduce Pulling and Curl Separation (Pink 24cm)**longyier**£6.23**4.5★2,048 rev](https://www.amazon.co.uk/dp/B0DJ58DPTS) [3**Curl Brush - Define Styling Brush with Prongs for Combing and Shaping Mens and Womens Curls to Reduce Pulling and Curl Separation (Green 24cm)**longyier**£6.23**4.5★2,048 rev](https://www.amazon.co.uk/dp/B0D7SSTSZR) [4**Sularpek Curly Hair Brush Curl Defining Brush Shaping Curls Boar Bristle Styling Hairbrushes for Women and Men (Purple)**sularpek**£6.65**4.5★2,883 rev](https://www.amazon.co.uk/dp/B0DCJZG4LY) [5**Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull.(#2 135g)**Dreaming Space**£6.60**4.5★102 rev](https://www.amazon.co.uk/dp/B0F294LYRN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Curly Hair Brush Defining curl brush bounce curlCurl Define Styling Brush for Curly Hair Shaping and Styling Womens and Men Curls (#green stripe)**AmourGlint**£5.90**48 rev1y ago](https://www.amazon.co.uk/dp/B0F53RBNZP) [**2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable gift**UseeShine**£4.38**1,702 rev1y ago](https://www.amazon.co.uk/dp/B0F4QVFJ25) [**2025 Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable Black**UseeShine**£5.09**1,702 rev1y ago](https://www.amazon.co.uk/dp/B0F4QTFWSZ) [**2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortablegift**UseeShine**£4.81**1,702 rev1y ago](https://www.amazon.co.uk/dp/B0F4QXCXJ2) [**Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull.(#2 135g)**Dreaming Space**£6.60**102 rev1y ago](https://www.amazon.co.uk/dp/B0F294LYRN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CNMTCCO Curly Hair Brush - Bounce Curl Brush for Detangling and Defining Curls Wet Brush for Women and Men Boar Bristle Hair Brush for Wavy Hair Reduce Frizz and Hair Separation**CNMTCCO**£6.31**4.5★**▲ 340%**](https://www.amazon.co.uk/dp/B0DM11PPYN) [**2025Premium Boar Bristle Curly Hair Brush Upgrade Version Curl Defining Brush for Men Women Girls Curls Reduce Hair Pulling Frizz Ergonomic Design and Comfortable gift**UseeShine**£4.38**4.6★**▲ 306%**](https://www.amazon.co.uk/dp/B0F4QVFJ25) [**Bounce Curl Original Define EdgeLift Brush (Tan)**Bounce Curl**£36.94**4.6★**▲ 289%**](https://www.amazon.co.uk/dp/B0D8LKFJGL) [**ABWXN Curly Hair Brush Set with Curl Defining Brushes Wide Tooth Comb Tail Comb HairSpray Bottle Hair Scalp Massager Brush and HairClips for Women Men Hair Styling**ABWXN**£7.47**4.3★**▲ 238%**](https://www.amazon.co.uk/dp/B0DMPGXJSF) [**Curl definition brush durable bristle styling brush for curly hair detangles and enhances curls for women and men minimizing pull. (#1 135g)**Dreaming Space**£6.42**4.5★**▲ 219%**](https://www.amazon.co.uk/dp/B0F29782GW)
**~~View all trending →~~**
## **What buyers say about curly hair brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**20%
*“Perfect curls”*
**Brush Quality**13%
*“an awesome detangling brush”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**10%
*“Good value”*
**Hair Styling**8%
*“Perfect for curls”*
**Ease Of Use**6%
*“comfortable to hold”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Hair Growth**3%
*“It really works really well on my daughter curls,it glides through her hair without pulling or causing unnecessary breakage,it value for money,the handle is comfortable to hold,the brush feels sturdy and well made”*
**Hair Removal**2%
*“The little comb for helping remove the hairs stuck in the brush is an added bonus”*
**Soft Feel**2%
*“the bristles are gentle”*
### **What buyers complain about **
**Hard Feel**10%
*“its very hard”*
**Hair Related**10%
*“not defined curls”*
**Quality-Overall**8%
*“Mini brush, expensive and not good quality”*
**Durability**8%
*“The smallest comb broke after few use”*
**Suitability Curly Hair**5%
*“not defined curls”*
**Hair Styling**4%
*“with out the fear of any curls appearing EVER”*
**Suitability Dry Skin**4%
*“not so great on dry frizzy hair”*
**Suitability Straight Hair**3%
*“Made my hair static”*
**Size-Overall**3%
*“Small”*
**Stiffness**3%
*“the bristles are way too stiff”*
### **Top return reasons **
**Quality-Overall**15%
**Size-Overall**14%
**Suitability Short Hair**12%
**Functionality-Overall**10%
**Suitability Curly Hair**5%
**Suitability Straight Hair**5%
**Advertised Vs Actual Product**4%
**Damage/Burn Hair**4%
**Hard Feel**3%
**Value For Money**3%
## **Common questions**
- **Is curly hair brush profitable to sell on Amazon United Kingdom?**
- The niche generates £409K/yr across 27 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the curly hair brush niche?**
- 18 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in curly hair brush?**
- Top complaints mined from reviews: Hard Feel, Hair Related, Quality-Overall. The return rate is 0.4%.
- **When does demand for curly hair brush peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the curly hair brush niche?**
- Listings span £4.34–£37.98; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 5,840 reviews — the moat a new listing must climb.
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