---
title: "Curling Wand — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curling-wand"
last_updated: "2026-08-09T19:52:13.264Z"
locale: en
meta:
description: "Niche score 34/100 · £165K/yr market · 114K searches/yr · £83.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £165K/yr market · 114K searches/yr · £83.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curling Wand — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **curling wand**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 23Conversion 22Competition 27Returns 23Price range 81Avg price 81Brand share 3Review moat 53Quality gap 60
**Avg price**
**Great****£83.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£18.61–£117.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,369.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£165K**
£165K/yr · 114K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, curling wand is a £165K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curling wand market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£210K–£251K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- ghd91% - BaByliss3% - TRESemmé2% - Cloud Nine2% - IKV1% - TYMO1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/curling-wand/trend)
## **Top curling wand search terms**
- **ghd curler**24K/yr+44.5%1.7% conv. - **ghd curling wand**32K/yr-50.9%2.1% conv. - **32mm curling wand**12K/yr-6.7%2.2% conv. - **ghd curling tong**9K/yr-5.4%2.7% conv. - **ghd curve**6K/yr+31.1%2.5% conv. - **ghd wand**5K/yr+19.2%2.1% conv. - **ghd hair curler**6K/yr+3.2%1.6% conv. - **ghd curlers**3K/yr+23.1%2.2% conv. - **ghd curl**3K/yr-14.4%1.8% conv. - **ghd tongs**4K/yr-16.9%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curling-wand/search-terms)
## **Top curling wand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£33K30%£50K40%£66K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode**ghd**£103.60**4.4★1,336 rev](https://www.amazon.co.uk/dp/B07GGBXYRX) [2**ghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology**ghd**£99.33**4.6★1,390 rev](https://www.amazon.co.uk/dp/B07G1CJC3T) [3**ghd Curve Classic Curl Tong - 26 mm Medium Barrel Creates Classic Bouncy Curls or Loose Romantic Waves Ultra-Zone Technology With Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode**ghd**£105.78**4.4★1,336 rev](https://www.amazon.co.uk/dp/B07G1CDKHF) [4**ghd New Chronos Curve Grand Tong- 32mm Hair Curler**ghd**£115.52**4.5★47 rev](https://www.amazon.co.uk/dp/B0FM4GH2LT) [5**ghd Curve Classic Wave Wand 38mm - 26mm Oval Shaped Barrel for Long-lasting Undone Texture or Glamourous Hollywood Waves Optimum Styling Temp 185C Protective Cool Tip Auto Sleep Mode Black**ghd**£88.07**4.3★370 rev](https://www.amazon.co.uk/dp/B07GGHRJ5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ghd Chronos Curve Conical Wand Festive Gift Set - Hair Curler with Paddle Brush andheat-Resistant Bag for Beach Curls That Last All Day**ghd**£117.23**12 rev9mo ago](https://www.amazon.co.uk/dp/B0FP33CLFV) [**ghd New Chronos Curve Grand Tong- 32mm Hair Curler**ghd**£115.52**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FM4GH2LT) [**ghd New Chronos Curve Classic Tong- 26mm Hair Curler**ghd**£110.41**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FM4KKJCS) [**ghd Chronos Curve Max Wand 38mm Hair Curler in Black - for Loose Waves that Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for Long Hair (UK Plug)**ghd**£107.97**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FM4HXYPH) [**ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)**ghd**£112.11**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FM4GD67Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ghd Curve Creative Curl Wand - Unique 28 mm 23 mm Tapered Barrel Ultra-Zone Technology**ghd**£99.33**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B07G1CJC3T) [**ghd New Chronos Curve Classic Tong- 26mm Hair Curler**ghd**£110.41**4.5★**▲ 72%**](https://www.amazon.co.uk/dp/B0FM4KKJCS) [**ghd Curve Soft Curl Tong - 32 mm Large Barrel Creates Big Curls And Soft Waves Ultra-Zone Technology With Optimium Styling Temp 185C Protective Cool Tip Auto Sleep Mode**ghd**£103.60**4.4★**▲ 50%**](https://www.amazon.co.uk/dp/B07GGBXYRX) [**32mm Curling Wand Ceramic Long Barrel 1.25 Inch Curling Wand Iron for Long Hair Dual Voltage Hair Curling Tongs**IKV**£18.91**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B0F5GZMKT3) [**ghd Chronos Curve Conical Wand 28-23mm Hair Curler in Black - for Beach Waves That Last All Day Fast Easy Frizz-Free Curls No Extreme Heat Damage - Ideal for All Hair Lengths (UK Plug)**ghd**£112.11**4.7★**▲ 31%**](https://www.amazon.co.uk/dp/B0FM4GD67Z)
**~~View all trending →~~**
## **What buyers say about curling wand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**55%
*“Brilliant curler easy to use”*
**Quality-Overall**14%
*“Great barrel curler”*
**Value For Money**12%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“its much better than I expected”*
**Durability**2%
*“provides great lasting results”*
**Weight Light**1%
*“so quick, and incredibly lightweight”*
**Efficiency**1%
*“Works well”*
**Comfort-Overall**1%
*“it feels comfortable”*
**Gifting Purpose**1%
*“Easy Xmas present TBH”*
**Design-Overall**1%
*“thank you for your genius design”*
### **What buyers complain about **
**Durability**17%
*“Broken”*
**Ease Of Use**15%
*“Difficult to use”*
**Hair Curling**10%
*“Curl doesnt hold”*
**Heating**6%
*“Down side is that you can't adjust temperature as it's set to one temperature only”*
**Functionality-Overall**6%
*“Didn't even turn on”*
**Quality-Overall**5%
*“the glove supplied isnt very good”*
**Weight Heavy**4%
*“Theyre a bit bulky for travelling with”*
**Suitability Curly Hair**4%
*“It easily curls my hair however the curl does not last long”*
**Value For Money**4%
*“Not Worth The Cost”*
**Strength**3%
*“Weak clamp”*
### **Top return reasons **
**Hair Curling**19%
**Size-Overall**17%
**Functionality-Overall**14%
**Heating**9%
**Ease Of Use**5%
**Damage/Burn Hair**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Product Condition**3%
## **Common questions**
- **Is curling wand profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 16 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the curling wand niche?**
- 6 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in curling wand?**
- Top complaints mined from reviews: Durability, Ease Of Use, Hair Curling. The return rate is 5.5% — above our launch gate.
- **When does demand for curling wand peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the curling wand niche?**
- Listings span £18.61–£117.23; the average listing price is £83.80 (sweet spot $15–$100). The average incumbent carries 1,370 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)