---
title: "Curl Spray — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curl-spray"
last_updated: "2026-08-09T17:18:35.658Z"
locale: en
meta:
description: "Niche score 43/100 · £54K/yr market · 105K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £54K/yr market · 105K searches/yr · £4.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curl Spray — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **curl spray**
**Skip it**
Prices mostly outside the sweet spot ($1.50–$7.36) — this niche doesn't clear our bar today.
Market size 13Growth 36Conversion 95Competition 23Returns 100Price range 0Avg price 12Brand share 28Review moat 51Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,465.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£54K**
£54K/yr · 105K searches
**Avg price**
**Bad****£4.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.50–£7.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, curl spray is a £54K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl spray market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£53K–£63K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**138**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**6%**
- Creightons45% - CANTU15% - Garnier15% - John Frieda7% - Umberto Giannini6% - Creightons Frizz No More5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/curl-spray/trend)
## **Top curl spray search terms**
- **curl spray**28K/yr+9.2%7.7% conv. - **frizz no more**16K/yr+18.1%14.5% conv. - **curl refresher spray**16K/yr+8.5%7.0% conv. - **curly hair spray**10K/yr+1.4%6.8% conv. - **creightons frizz no more**10K/yr+16.0%14.3% conv. - **curl refresh spray**5K/yr+22.0%6.7% conv. - **curling spray**6K/yr-5.8%5.8% conv. - **curl reviving spray**5K/yr+10.6%8.5% conv. - **curl spray for curly hair**5K/yr-15.4%10.7% conv. - **hair curl spray**3K/yr+1.4%6.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curl-spray/search-terms)
## **Top curl spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types**Creightons**£2.34**4.4★2,329 rev](https://www.amazon.co.uk/dp/B016KT6X8M) [2**Cantu Comeback Curl Next Day Revitalizer 355ml**CANTU**£4.83**4.4★7,182 rev](https://www.amazon.co.uk/dp/B00RD38I56) [3**Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml**Garnier**£4.05**4.4★515 rev](https://www.amazon.co.uk/dp/B0DGQC59RP) [4**Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment**Creightons**£3.27**4.3★392 rev](https://www.amazon.co.uk/dp/B0DT4S3FG2) [5**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**4.6★86 rev](https://www.amazon.co.uk/dp/B0GC5Y1RGV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**86 rev6mo ago](https://www.amazon.co.uk/dp/B0GC5Y1RGV) [**Frizz No More 7 in 1 Miracle Spray All-in-One Hair Treatment**Creightons**£3.27**392 rev1y ago](https://www.amazon.co.uk/dp/B0DT4S3FG2) [**Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish**Creightons Frizz No More**£1.50**554 rev1y ago](https://www.amazon.co.uk/dp/B0DT4P83HQ) [**Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml**Garnier**£4.05**515 rev1y ago](https://www.amazon.co.uk/dp/B0DGQC59RP) [**Got2b Got Curlz Define & Protect Curl Spray 150ml Curl Defining Heat Protection Spray for Curly & Wavy Hair Frizz Control Lightweight Leave-In Styling Spray**Got2B**£5.46**56 rev2y ago](https://www.amazon.co.uk/dp/B0CLSB174R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Frizz Ease Dream Curls Styling Spray 200ml. Curl Hold Spray for Wavy Hair with Curl Refresher Care Soft Definition and Anti Frizz Control**John Frieda**£5.05**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B0GC5Y1RGV) [**Garnier Method for Curls Shape Refresh Spray Curls Look Moisturised & Defined Curl Refresher Spray Designed for All Curl Types Including Type 4 Coils Vegan Formula 150ml**Garnier**£4.05**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0DGQC59RP) [**Mini U Wild Blueberry Curl Activator for Curly Hair - Blueberry Scented Kids Hair Spray with Aloe Vera For Frizz Control & Fluffy Flyaways - 250 ml**Mini-U**£4.99**4.1★**▲ 19%**](https://www.amazon.co.uk/dp/B09HN2GKTV) [**Creightons Frizz No More Instant Curls Revitalising Spray 150ml Defines Curls Reduces Frizz & Adds Glossy Shine with Coconut & Camellia Oil | Colour-Kind All Hair Types**Creightons**£2.34**4.4★**▲ 10%**](https://www.amazon.co.uk/dp/B016KT6X8M) [**Umberto Giannini Curl Jelly Refresh - Curl Refreshing Styling Spray for Zero Frizz Defined Curls - Moisturising Spray & Scrunch Curl and Wavy Hair Styling**Umberto Giannini**£7.36**4.3★**— 8%**](https://www.amazon.co.uk/dp/B09KCPSRSS)
**~~View all trending →~~**
## **What buyers say about curl spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**18%
*“Beautifully defined curls”*
**Quality-Overall**16%
*“Excellent product performance”*
**Smell**15%
*“Beautiful fragrance”*
**Value For Money**12%
*“are affordable too”*
**Hair Styling**6%
*“this brings the curls back so beautifully”*
**Soft Feel**4%
*“Smooths”*
**Ease Of Use**3%
*“Easy to use”*
**Hair Growth**3%
*“This works really well at controlling my curls”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Efficiency**1%
*“Works fine”*
### **What buyers complain about **
**Oily/Greasy**10%
*“Leaves hair greasy”*
**Adhesion/Stickiness**9%
*“Horrible and sticky don't bother”*
**Hair Related**7%
*“my hair looking flat or messy”*
**Value For Money**7%
*“Too expensive”*
**Functionality-Overall**7%
*“Didn't work for me”*
**Allergies**4%
*“ALLERGIC REACTION”*
**Suitability Curly Hair**4%
*“No good for frizzy curly hair”*
**Smell**3%
*“Smell is very chemically not nice at all dont know what half of these reviews are talking about”*
**Ingredients-Overall**3%
*“This product is no way from 99% aloe Vera”*
**Quality-Overall**3%
*“No wonder it was cheap”*
### **Top return reasons **
**Leak-Proof**29%
**Smell**29%
**Suitability Short Hair**14%
**Functionality-Overall**14%
**Size-Overall**14%
## **Common questions**
- **Is curl spray profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the curl spray niche?**
- 9 brands and 138 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in curl spray?**
- Top complaints mined from reviews: Oily/Greasy, Adhesion/Stickiness, Hair Related. The return rate is 0.0%.
- **When does demand for curl spray peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the curl spray niche?**
- Listings span £1.50–£7.36; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 1,465 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)