---
title: "Curl Gel — £417K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curl-gel"
last_updated: "2026-08-09T14:07:06.722Z"
locale: en
meta:
description: "Niche score 50/100 · £417K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £417K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curl Gel — £417K/yr Amazon UK Niche (2026) - Flapen"
---
# **curl gel**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 56Growth 39Conversion 62Competition 51Returns 100Price range 35Avg price 30Brand share 20Review moat 25Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£417K**
£417K/yr · 792K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.16–£21.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.60**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,894.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curl gel is a £417K/yr Amazon United Kingdom market (792K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl gel market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£384K–£480K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 98%
**Open market**
**6%**
- Umberto Giannini75% - Camille Rose7% - CANTU5% - John Frieda4% - Got2B3% - Eco Style2% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/curl-gel/trend)
## **Top curl gel search terms**
- **umberto giannini**266K/yr+5.7%2.2% conv. - **umberto giannini curl jelly**120K/yr+31.1%7.9% conv. - **curl gel**83K/yr+4.6%5.0% conv. - **curl jelly**76K/yr+24.4%7.4% conv. - **curly hair gel**60K/yr+13.4%5.0% conv. - **umberto giannini curl cream**31K/yr+6.0%4.9% conv. - **curl jelly umberto giannini**26K/yr+12.8%7.0% conv. - **umberto giannini curl**21K/yr+12.2%2.9% conv. - **camille rose curl maker**16K/yr-4.2%11.5% conv. - **cantu gel**13K/yr-3.4%3.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curl-gel/search-terms)
## **Top curl gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£83K30%£125K40%£167K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Styling Curl Control Hair Gel for Curly or Wavy Hair**Umberto Giannini**£6.95**4.4★4,916 rev](https://www.amazon.co.uk/dp/B01MU1R2P9) [2**Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml**Umberto Giannini**£12.63**4.7★160 rev](https://www.amazon.co.uk/dp/B0FK5QGKY1) [3**Camille Rose Curl Maker and Hair Defining Jelly Marshmallow and Agave Leaf Extract 355 ml (Pack of 1)**Camille Rose**£10.94**4.4★6,893 rev](https://www.amazon.co.uk/dp/B0081K2R2U) [4**Umberto Giannini Curl Jelly Shampoo & Conditioner - Jelly Wash & Jelly Care - Vegan Cruelty Free & Sulfate Free for Curly or Wavy Hair - No Frizz**Umberto Giannini**£13.11**4.4★433 rev](https://www.amazon.co.uk/dp/B08VRSXV2W) [5**Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML**Umberto Giannini**£6.85**4.3★88 rev](https://www.amazon.co.uk/dp/B0FJHFZM8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml**John Frieda**£5.00**77 rev6mo ago](https://www.amazon.co.uk/dp/B0GC76DS65) [**got2b Curlz Defining Curl Jelly 150ml Lightweight Hold for Wavy Curly & Coily Hair Styling Jelly with Frizz Control & Bounce No Crunch Vegan & Silicone-Free Formula**Got2B**£4.29**33 rev8mo ago](https://www.amazon.co.uk/dp/B0G2MWK8G9) [**Umberto Giannini Bergamot & Sandalwood Fragrance Edition Curl Jelly 200ml Lightweight Gel for Natural Long-Lasting Definition For Waves Curls & Coils**Umberto Giannini**£7.63**19 rev8mo ago](https://www.amazon.co.uk/dp/B0FZL17QXY) [**Umberto Giannini Curl Jelly Scrunching Jelly Vegan & Cruelty Free Frizz Solution Gel for Curly or Wavy Hair XL 500 ml**Umberto Giannini**£12.63**160 rev11mo ago](https://www.amazon.co.uk/dp/B0FK5QGKY1) [**Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML**Umberto Giannini**£6.85**88 rev12mo ago](https://www.amazon.co.uk/dp/B0FJHFZM8X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Umberto Giannini Curl Whip Curl Activating Mousse Vegan & Cruelty Free Frizz Solution Mousse for Curly or Wavy Hair 200 ml**Umberto Giannini**£7.59**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B06VSMMF7D) [**got2b Curlz Defining Curl Jelly 150ml Lightweight Hold for Wavy Curly & Coily Hair Styling Jelly with Frizz Control & Bounce No Crunch Vegan & Silicone-Free Formula**Got2B**£4.29**4.2★**▲ 131%**](https://www.amazon.co.uk/dp/B0G2MWK8G9) [**John Frieda Frizz Ease Dream Curls Hydrating Jelly 200ml**John Frieda**£5.00**4.3★**▲ 89%**](https://www.amazon.co.uk/dp/B0GC76DS65) [**Umberto Giannini Curl Jelly Scrunching Jelly Limited-Edition 200 ML**Umberto Giannini**£6.85**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B0FJHFZM8X) [**Umberto Giannini Creme De Curl Curl Cream Vegan & Cruelty Free for Defining all Curly Hair 150 ml**Umberto Giannini**£7.64**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B01M3WCPUD)
**~~View all trending →~~**
## **What buyers say about curl gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great curl products”*
**Suitability Curly Hair**13%
*“Amazing for curly hair”*
**Smell**12%
*“Fab smell”*
**Value For Money**9%
*“VALUE FOR MONEY”*
**Moist/Dry**5%
*“Amazing results — hydrated”*
**Hair Styling**4%
*“Perfect curls”*
**Hair Growth**4%
*“it is a good recommendation for hair growth”*
**Ease Of Use**3%
*“Easy to use”*
**Soft Feel**3%
*“My hair feels soft”*
**Weight Light**3%
*“The formula feels lightweight”*
### **What buyers complain about **
**Hair Related**7%
*“it leaves white flakes in my hair which is really annoying”*
**Smell**7%
*“I find the smell too strong”*
**Adhesion/Stickiness**6%
*“stickier than I would like”*
**Moist/Dry**5%
*“Didnt get nice look so dry”*
**Value For Money**5%
*“So value for money isn't great”*
**Suitability Curly Hair**4%
*“So this stuff will not make your hair more or less curly”*
**Oily/Greasy**4%
*“left hair feeling sticky and greasy and did nothing for frizz”*
**Suitability Short Hair**3%
*“Almost not worth putting it in your hair”*
**Leak-Proof**3%
*“which makes it continuously leak”*
**Texture/Consistency-Overall**3%
*“The texture is akin to a slightly runny hair gel”*
### **Top return reasons **
**Leak-Proof**21%
**Motor Power**12%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Adhesion/Stickiness**6%
**Size-Overall**6%
**Smell**5%
**Suitability Short Hair**5%
**Defective Material/Parts**5%
**Value For Money**3%
## **Common questions**
- **Is curl gel profitable to sell on Amazon United Kingdom?**
- The niche generates £417K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the curl gel niche?**
- 9 brands and 115 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in curl gel?**
- Top complaints mined from reviews: Hair Related, Smell, Adhesion/Stickiness. The return rate is 0.1%.
- **When does demand for curl gel peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the curl gel niche?**
- Listings span £2.16–£21.81; the average listing price is £9.60 (sweet spot $15–$100). The average incumbent carries 4,895 reviews — the moat a new listing must climb.
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