---
title: "Curl Cream — £328K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/curl-cream"
last_updated: "2026-08-09T13:08:39.183Z"
locale: en
meta:
description: "Niche score 52/100 · £328K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £328K/yr market · 246K searches/yr. A concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curl Cream — £328K/yr Amazon UK Niche (2026) - Flapen"
---
# **curl cream**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 80% of clicks) keeps it on the watch list.
Market size 52Growth 35Conversion 90Competition 17Returns 99Price range 73Avg price 54Brand share 26Review moat 24Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£4.74–£42.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.51**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£328K**
£328K/yr · 246K searches
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,950.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, curl cream is a £328K/yr Amazon United Kingdom market (246K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Apr–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curl cream market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£250K–£313K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **—flat
**Sellers**
**71**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**7%**
- BSSET28% - wavy24% - Slick Gorilla23% - CANTU10% - BASED BODYWORKS6% - Only Curls3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/curl-cream/trend)
## **Top curl cream search terms**
- **curl cream men**38K/yr+0.9%9.3% conv. - **based curl cream**30K/yr+25.9%1.6% conv. - **bsset curl cream**34K/yr-1.7%15.0% conv. - **wavy**16K/yr+73.5%12.3% conv. - **wavy curl cream**14K/yr+51.7%12.4% conv. - **mens curl cream**17K/yr-1.7%9.3% conv. - **slick gorilla curl cream**18K/yr-21.4%25.9% conv. - **curling cream men**14K/yr-5.5%9.4% conv. - **wave cream**8K/yr+51.5%0.9% conv. - **best curl cream**16K/yr-41.5%6.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/curl-cream/search-terms)
## **Top curl cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£33K20%£66K30%£98K40%£131K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BSSET Defining Curl Cream with Jamaican Black Castor Oil and Olive Oil - 250ml**BSSET**£10.37**4.3★427 rev](https://www.amazon.co.uk/dp/B0D96VZPFL) [2**Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium**wavy**£21.85**4.2★40 rev](https://www.amazon.co.uk/dp/B0FNXCYJ7P) [3**Slick Gorilla Curl Cream for Men Curl Defining Styler Light Hold 100ml**Slick Gorilla**£10.49**4.3★742 rev](https://www.amazon.co.uk/dp/B0CX98F4J5) [4**BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil**BASED BODYWORKS**£42.67**4.5★472 rev](https://www.amazon.co.uk/dp/B0DTXR6NSB) [5**Cantu Moisturizing Curl Activator Cream 355ml ( Pack of 1)**CANTU**£4.74**4.4★29,923 rev](https://www.amazon.co.uk/dp/B009AZ3WH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium**wavy**£21.85**40 rev4mo ago](https://www.amazon.co.uk/dp/B0FNXCYJ7P) [**Only Curls Mens Expert Curl Creme 100ml Leave-In Styling Cream for Defined Frizz-Free Soft & Flexible Curls Hydrates Smooths & Nourishes Wavy Curly & Permed Hair Sea Salt & Wild Mint Scent**Only Curls**£12.39**37 rev4mo ago](https://www.amazon.co.uk/dp/B0GK275BGF) [**NISHMAN Curl Cream for Men 200ml Defining Hair Cream for Curly & Wavy Hair - Leave-In Conditioning Styling Product - Anti-Frizz Smoothing Cream for Prominent Curls**nishman**£8.73**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FMF79P7F) [**BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil**BASED BODYWORKS**£42.67**472 rev12mo ago](https://www.amazon.co.uk/dp/B0DTXR6NSB) [**BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair**BSSET**£10.45**185 rev1y ago](https://www.amazon.co.uk/dp/B0DZCZ6CHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wavy Everyday Curl Cream for Men Lightweight Curl Styling Cream with Natural Hold Frizz Control Textured Definition Naturally Scented with Lemon Pepper Clary & Geranium**wavy**£21.85**4.2★**▲ 178%**](https://www.amazon.co.uk/dp/B0FNXCYJ7P) [**BSSET Sea Salt Pomade 100ml - Strong Hold and Matte Finish for Thickening and Sculpting Hair**BSSET**£10.45**4.3★**▲ 89%**](https://www.amazon.co.uk/dp/B0DZCZ6CHT) [**Only Curls Mens Expert Curl Creme 100ml Leave-In Styling Cream for Defined Frizz-Free Soft & Flexible Curls Hydrates Smooths & Nourishes Wavy Curly & Permed Hair Sea Salt & Wild Mint Scent**Only Curls**£12.39**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0GK275BGF) [**BASED BODYWORKS All-Natural Curl Crem: Defines Curls Controls Frizz Medium Fixing All Day Hydrates and Nourishes with Agave Silk Protein and Castor Oil**BASED BODYWORKS**£42.67**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0DTXR6NSB) [**BSSEET Defining Curl Cream With Jamaican Black Castor Oil and Olive Oil 250ml**Generic**£11.80**4.3★**▲ 26%**](https://www.amazon.co.uk/dp/B0DXSNC5BC)
**~~View all trending →~~**
## **What buyers say about curl cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent product”*
**Smell**16%
*“The scent is fresh”*
**Suitability Curly Hair**12%
*“Great for curly hair”*
**Hair Styling**7%
*“brings out my curls well this is my 5th time purchasing”*
**Value For Money**6%
*“Good value”*
**Moist/Dry**4%
*“Moisturising product”*
**Durability**3%
*“Longevity”*
**Texture/Consistency-Overall**3%
*“Decent texture”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“does the job”*
### **What buyers complain about **
**Hair Related**9%
*“Caused my hair to stick out oddly”*
**Value For Money**8%
*“Bit expensive”*
**Functionality-Overall**6%
*“Doesn't work for me”*
**Smell**5%
*“the smell is devine”*
**Adhesion/Stickiness**5%
*“Sticky”*
**Suitability Short Hair**4%
*“don't like the feel in my hair”*
**Oily/Greasy**4%
*“It made my sons hair really greasy”*
**Suitability Curly Hair**3%
*“Does not define curls”*
**Strength**3%
*“not that strong of a hold”*
**Suitability Long Hair**3%
*“Doesnt work for medium length hair”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**9%
**Leak-Proof**8%
**Suitability Short Hair**7%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Smell**4%
**Oily/Greasy**3%
**Value For Money**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is curl cream profitable to sell on Amazon United Kingdom?**
- The niche generates £328K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the curl cream niche?**
- 10 brands and 71 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in curl cream?**
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.
- **When does demand for curl cream peak?**
- Demand peaks in Feb–Apr–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the curl cream niche?**
- Listings span £4.74–£42.67; the average listing price is £12.51 (sweet spot $15–$100). The average incumbent carries 5,951 reviews — the moat a new listing must climb.
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