---
title: "Cupid — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cupid"
last_updated: "2026-08-09T17:12:12.173Z"
locale: en
meta:
description: "Niche score 38/100 · £83K/yr market · 130K searches/yr · £26.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £83K/yr market · 130K searches/yr · £26.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cupid — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **cupid**
**Skip it**
Soft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 0Conversion 30Competition 4Returns 99Price range 88Avg price 95Brand share 0Review moat 50Quality gap 100
**Quality gap**
**Incredible****3.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.34–£77.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,533.38**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£83K**
£83K/yr · 130K searches
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-58.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cupid is a £83K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cupid market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£107K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#402**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **88%**
- **Out of stock**
- **31.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- LEXICOCZ46% - Cupids24% - GYMMFK19% - Shefave9% - RawChemistry2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -58.6% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/cupid/trend)
## **Top cupid search terms**
- **cupids hypnosis cologne for men**42K/yr-54.9%4.2% conv. - **cupid**22K/yr-63.0%0.6% conv. - **cupid hypnosis cologne**7K/yr-30.8%2.2% conv. - **cupids**7K/yr-40.3%1.0% conv. - **cupids hypnosis**5K/yr-43.2%1.0% conv. - **cupid cologne for men**12K/yr-78.6%4.4% conv. - **cupid hypnosis**10K/yr-43.8%1.6% conv. - **cupid perfume**2K/yr+4.7%1.9% conv. - **cupids cologne**7K/yr-91.7%3.6% conv. - **cupid cologne**3K/yr-57.9%1.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cupid/search-terms)
## **Top cupid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml**LEXICOCZ**£25.11**4.2★6 rev](https://www.amazon.co.uk/dp/B0G922KPM8) [2**Cupids Original Edp Hypnosis 2.0 Eau de Cologne with Pheromone Infusion for Scent Pheromone Perfume 50 ml**Cupids**£77.76**3.6★4,102 rev](https://www.amazon.co.uk/dp/B0CW6MGQ3Z) [3**Cupid Hypnosis Cologne for Men 2.0 Upgraded Edition Pheromone perfume for Men Long-Lasting Fragrance Enhances Charm Perfect for Fathers Boyfriends and Husbands**GYMMFK**£14.15**2.1★13 rev](https://www.amazon.co.uk/dp/B0FWXTC1S8) [4**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence**LEXICOCZ**£24.65**0.0★0 rev](https://www.amazon.co.uk/dp/B0GVJPQKMR) [5**Mens Eau de Perfume Cu-pid Cologn-e for Mens Cupi-d Hypnosis Pheromone Cologne for Men Hypnosis Pheromones Perfume for Mens Lasting Romantic Cupids Charm Perfume Gift for Him**Shefave**£9.34**3.0★3 rev](https://www.amazon.co.uk/dp/B0G8GNSHS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml**LEXICOCZ**£25.11**6 rev7mo ago](https://www.amazon.co.uk/dp/B0G922KPM8) [**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence**LEXICOCZ**£24.65**0 rev7mo ago](https://www.amazon.co.uk/dp/B0GVJPQKMR) [**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml**LEXICOCZ**£24.90**0 rev7mo ago](https://www.amazon.co.uk/dp/B0H4FHX5LX) [**Mens Eau de Perfume Cu-pid Cologn-e for Mens Cupi-d Hypnosis Pheromone Cologne for Men Hypnosis Pheromones Perfume for Mens Lasting Romantic Cupids Charm Perfume Gift for Him**Shefave**£9.34**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G8GNSHS2) [**Cupid Hypnosis Cologne for Men 2.0 Upgraded Edition Pheromone perfume for Men Long-Lasting Fragrance Enhances Charm Perfect for Fathers Boyfriends and Husbands**GYMMFK**£14.15**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FWXTC1S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml**LEXICOCZ**£24.90**0.0★**▲ 837%**](https://www.amazon.co.uk/dp/B0H4FHX5LX) [**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence**LEXICOCZ**£24.65**0.0★**▲ 825%**](https://www.amazon.co.uk/dp/B0GVJPQKMR) [**Mens Eau de Perfume Cu-pid Cologn-e for Mens Cupi-d Hypnosis Pheromone Cologne for Men Hypnosis Pheromones Perfume for Mens Lasting Romantic Cupids Charm Perfume Gift for Him**Shefave**£9.34**3.0★**▲ 271%**](https://www.amazon.co.uk/dp/B0G8GNSHS2) [**Mens Cologne Eau de Parfum New Upgraded Formula 3.0 Fresh & Long-Lasting Scent Pheromone Perfume for Men Boosts Charisma & Presence 50ml**LEXICOCZ**£25.11**4.2★**▲ 166%**](https://www.amazon.co.uk/dp/B0G922KPM8) [**Cupid Hypnosis Cologne for Men 2.0 Upgraded Edition Pheromone perfume for Men Long-Lasting Fragrance Enhances Charm Perfect for Fathers Boyfriends and Husbands**GYMMFK**£14.15**2.1★**▲ 109%**](https://www.amazon.co.uk/dp/B0FWXTC1S8)
**~~View all trending →~~**
## **What buyers say about cupid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Nice aroma”*
**Quality-Overall**11%
*“Good Kit”*
**Durability**5%
*“It dies down fine”*
**Value For Money**2%
*“Great value for money”*
### **What buyers complain about **
**Smell**40%
*“Not good smell”*
**Advertised Vs Actual Product**13%
*“False advertising”*
**Dilute/Watery**8%
*“Just water”*
**Functionality-Overall**8%
*“Pointless didnt work”*
**Value For Money**8%
*“Too expensive for what it is”*
**Quality-Overall**4%
*“not as good as the make out”*
**Size-Overall**4%
*“But very small size”*
**Durability**3%
*“it does not last long at all”*
**Natural Ingredients**2%
*“it's very synthetic”*
### **Top return reasons **
**Smell**55%
**Quality-Overall**18%
**Durability**18%
**Advertised Vs Actual Product**9%
## **Common questions**
- **Is cupid profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 8 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -58.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the cupid niche?**
- 5 brands and 42 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cupid?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Dilute/Watery. The return rate is 0.2%.
- **When does demand for cupid peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the cupid niche?**
- Listings span £9.34–£77.76; the average listing price is £26.68 (sweet spot $15–$100). The average incumbent carries 1,533 reviews — the moat a new listing must climb.
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