---
title: "Search terms — crystal deodorant - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/crystal-deodorant/search-terms"
last_updated: "2026-07-21T06:20:29.928Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — crystal deodorant doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — crystal deodorant doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — crystal deodorant - Flapen"
---

# **crystal deodorant**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 56Conversion 97Competition 32Returns 100Price range 0Avg price 14Brand share 0Review moat 22Quality gap 65

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+29.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£206K**

£206K/yr · 273K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****10,367.89**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.17**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.39–£12.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100