---
title: "crystal deodorant — £206K/yr Amazon United Kingdom Niche, Score 47/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/crystal-deodorant"
last_updated: "2026-07-20T19:45:11.404Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 100% of clicks) — crystal deodorant doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 100% of clicks) — crystal deodorant doesn't clear our bar today. Data updated Jul 2026."
"og:title": "crystal deodorant — £206K/yr Amazon United Kingdom Niche, Score 47/100 - Flapen"
---
# **crystal deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 56Conversion 97Competition 32Returns 100Price range 0Avg price 14Brand share 0Review moat 22Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+29.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£206K**
£206K/yr · 273K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,367.89**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.39–£12.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crystal deodorant is a £206K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£207K–£259K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **173 days**
## **Competition**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Salt Of the Earth87% - PIT ROK11% - Crystal Essence2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.
9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/crystal-deodorant/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£41K30%£62K40%£82K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salt of the Earth Natural Deodorant Crystal Classic - Fragrance Free - 90g**Salt Of the Earth**£4.00**4.3★9,981 rev](https://www.amazon.co.uk/dp/B008E4O85C) [2**Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£4.47**4.3★12,534 rev](https://www.amazon.co.uk/dp/B07BN1ZNBL) [3**Salt of the Earth - Natural Deodorant Roll On - Amber & Sandalwood - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£4.42**4.3★12,534 rev](https://www.amazon.co.uk/dp/B07SCZTBBC) [4**Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£3.95**4.3★12,534 rev](https://www.amazon.co.uk/dp/B079MGZT6Q) [5**Salt of the Earth - Refillable Deodorant Spray - 100% Natural Origin Ingredients - Fragrance Free - Vegan - Smart Refillable Format - 100ml**Salt Of the Earth**£3.96**4.3★12,914 rev](https://www.amazon.co.uk/dp/B001F41IXI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Salt of the Earth - Natural Refillable Roll On Deodorant - Lavender & Vanilla - Vegan Formula with Long-Lasting Protection - Made in the UK - 75ml**Salt Of the Earth**£5.10**882 rev4y ago](https://www.amazon.co.uk/dp/B0B25MC8MW) [**Salt of the Earth - Natural Deodorant Roll On - Ocean & Coconut - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£5.29**12,534 rev6y ago](https://www.amazon.co.uk/dp/B08FCNL6QW) [**Salt of the Earth - Natural Deodorant Spray Refill - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Children - 500ml**Salt Of the Earth**£12.86**2,896 rev6y ago](https://www.amazon.co.uk/dp/B08CJN9YJ7) [**Salt of the Earth - Refillable Natural Deodorant Body Spray 100ml Certified Natural Origin Ingredients Vegan and Ocean Recycled Long-Lasting Odour Protection for Women & Men - Ocean & Coconut**Salt Of the Earth**£4.78**12,914 rev6y ago](https://www.amazon.co.uk/dp/B083ZCPW1K) [**Salt of the Earth - Natural Crystal Deodorant- Plastic Free Fragrance Free Vegan Leaping Bunny Approved - 100% Natural Origin Ingredients - Suitable for Women Men and Kids - Unscented - 75g**Salt Of the Earth**£3.63**9,981 rev6y ago](https://www.amazon.co.uk/dp/B07WHCHM4X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Salt of the Earth - Natural Deodorant Roll On - Unscented - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£3.95**4.3★**▲ 48%**](https://www.amazon.co.uk/dp/B079MGZT6Q) [**Salt of the Earth - Natural Deodorant Roll On - Amber & Sandalwood - 100% Natural Origin Ingredients - Vegan - Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£4.42**4.3★**▲ 40%**](https://www.amazon.co.uk/dp/B07SCZTBBC) [**Salt of the Earth - Travel Sized Natural Deodorant Crystal - Fragrance Free Vegan Long Lasting Protection - Unscented - 50g**Salt Of the Earth**£3.39**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B001F4HBB6) [**Salt of the Earth - Refillable Natural Deodorant Body Spray 100ml Certified Natural Origin Ingredients Vegan and Ocean Recycled Long-Lasting Odour Protection for Women & Men - Ocean & Coconut**Salt Of the Earth**£4.78**4.3★**▲ 20%**](https://www.amazon.co.uk/dp/B083ZCPW1K) [**Salt of the Earth - Natural Deodorant Roll On - Lavender & Vanilla - 100% Natural Origin Ingredients - Vegan -Suitable for Men Women & Kids - 75ml**Salt Of the Earth**£4.47**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B07BN1ZNBL)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“This is an amazing deodorant”*
**Quality-Overall**11%
*“high feedback on it”*
**Durability**6%
*“Lasts for months & very effective”*
**Value For Money**6%
*“the price is very good”*
**Allergies**5%
*“No irritation”*
**Efficiency**5%
*“Works very well”*
**Ease Of Use**4%
*“Ease to use”*
**Moist/Dry**3%
*“Keep dry”*
**Advertised Vs Actual Product**2%
*“this was exactly what I needed”*
**Ease Of Application**2%
*“Application is super easy”*
### **What buyers complain about **
**Smell**22%
*“i started to smell like a fish in the ocean”*
**Functionality-Overall**14%
*“Does not do the job”*
**Allergies**11%
*“Still gives me a rash”*
**Durability**6%
*“Not really a lasting type”*
**Value For Money**5%
*“Waste of money”*
**Moist/Dry**5%
*“It goes on a bit wet”*
**Natural Ingredients**3%
*“Not as natural as I would have hoped”*
**Quality-Overall**3%
*“not great otherwise”*
**Advertised Vs Actual Product**2%
*“Does not do what it promises”*
**Adhesion/Stickiness**2%
*“nor does the stick reduce”*
## **Common questions**
- **Is crystal deodorant profitable to sell on Amazon United Kingdom?**
- The niche generates £206K/yr across 18 tracked products. 90-day search growth is +29.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the crystal deodorant niche?**
- 3 brands and 38 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crystal deodorant?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.0%.
- **When does demand for crystal deodorant peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the crystal deodorant niche?**
- Listings span £3.39–£12.86; the average listing price is £5.17 (sweet spot $15–$100). The average incumbent carries 10,368 reviews — the moat a new listing must climb.
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