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as advertised","Misleading","Misleading description,",{"topic":525,"percentOfMentions":620,"verbatims":621},0.0363,[622,623,624],"Poor quality","Absolute rubbish","Not as good as everyone is saying",{"topic":626,"percentOfMentions":627,"verbatims":628},"Size-Overall",0.026099999999999998,[629,630,631],"Very small brush head which surprised me","It looks so much larger than it actually is placed next to a bottle of nail varnish for comparison","Very small",{"topic":532,"percentOfMentions":633,"verbatims":634},0.023700000000000002,[635,636,637],"Horrible to use","Not easy to apply","hard to take off",{"topic":581,"percentOfMentions":639,"verbatims":640},0.0216,[641,642,643],"Nasty chemical smell","Smells Horrible","There is a very strong chemical smell",{"topic":645,"percentOfMentions":646,"verbatims":647},"Texture\u002FConsistency-Overall",0.016399999999999998,[648,649,650],"It was cakey","Greasy texture","Rubbish texture",[652,654,656,658,661,664,666,668,671,673],{"reason":518,"pct":653},0.3017,{"reason":553,"pct":655},0.0922,{"reason":581,"pct":657},0.07490000000000001,{"reason":659,"pct":660},"Functionality-Overall",0.07440000000000001,{"reason":662,"pct":663},"Product Condition",0.0548,{"reason":601,"pct":665},0.0401,{"reason":525,"pct":667},0.0388,{"reason":669,"pct":670},"Adhesion\u002FStickiness",0.0348,{"reason":672,"pct":670},"Damage\u002FBurn Hair",{"reason":608,"pct":674},0.0316,[676,680,684,689,693,698,703,708,713,718],{"term":677,"volume":678,"growthQoq":679,"conversionRate":504},"mcobeauty",108923,0.0765,{"term":681,"volume":682,"growthQoq":683,"conversionRate":456},"mco beauty",26451,0.1216,{"term":685,"volume":686,"growthQoq":687,"conversionRate":688},"elf blush stick",17401,0.8205,0.0427,{"term":163,"volume":690,"growthQoq":691,"conversionRate":692},23191,-0.0595,0.0444,{"term":694,"volume":695,"growthQoq":696,"conversionRate":697},"blusher stick",12813,0.0003,0.0384,{"term":699,"volume":700,"growthQoq":701,"conversionRate":702},"cream blush stick",6030,-0.1027,0.0215,{"term":704,"volume":705,"growthQoq":706,"conversionRate":707},"elf monochromatic multi stick",6541,-0.1486,0.0725,{"term":709,"volume":710,"growthQoq":711,"conversionRate":712},"blusher stick for cheeks",4578,-0.2029,0.0435,{"term":714,"volume":715,"growthQoq":716,"conversionRate":717},"elf blusher stick",3287,0.3778,0.0661,{"term":719,"volume":720,"growthQoq":721,"conversionRate":722},"elf stick",2980,0.6061,0.0089,[724,731,736,742,747,752],{"title":725,"href":726,"score":727,"verdict":728,"marketSize":729,"growth90":730},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":732,"href":733,"score":727,"verdict":728,"marketSize":734,"growth90":735},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":737,"href":738,"score":727,"verdict":739,"marketSize":740,"growth90":741},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":743,"href":744,"score":727,"verdict":728,"marketSize":745,"growth90":746},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":748,"href":749,"score":727,"verdict":728,"marketSize":750,"growth90":751},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":753,"href":754,"score":727,"verdict":728,"marketSize":755,"growth90":756},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]