---
title: "Crazy Colour Orange — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/crazy-colour-orange"
last_updated: "2026-08-09T17:20:00.048Z"
locale: en
meta:
description: "Niche score 46/100 · £102K/yr market · 266K searches/yr · £10.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £102K/yr market · 266K searches/yr · £10.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crazy Colour Orange — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **crazy colour orange**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 23Conversion 47Competition 64Returns 99Price range 62Avg price 36Brand share 11Review moat 25Quality gap 76
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.87–£31.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.29**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£102K**
£102K/yr · 266K searches
**Review moat**
**Bad****4,022.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crazy colour orange is a £102K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crazy colour orange market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£103K–£129K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**2%**
- La Riche33% - L'OREAL TECHNIQUE27% - Knight & Wilson16% - Crazy Color11% - Directions8% - LuxPaks2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/crazy-colour-orange/trend)
## **Top crazy colour orange search terms**
- **directions hair dye**94K/yr+5.3%1.4% conv. - **loreal hicolor**25K/yr-15.1%1.6% conv. - **colour freedom hair dye**18K/yr-3.6%5.1% conv. - **magenta hair dye**16K/yr-0.5%3.3% conv. - **hicolor**14K/yr-3.5%0.6% conv. - **la riche directions hair dye**15K/yr-17.1%1.1% conv. - **knight and wilson hair dye**13K/yr-7.8%3.0% conv. - **loreal technique**12K/yr-2.0%0.7% conv. - **dark pink hair dye**9K/yr-10.0%1.6% conv. - **directions**9K/yr+13.4%1.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/crazy-colour-orange/search-terms)
## **Top crazy colour orange products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Riche Directions Semi-Permanent Hair Color 100ml Tub - Cerise**La Riche**£5.71**4.3★14,703 rev](https://www.amazon.co.uk/dp/B0C3NX2LRS) [2**LOréal Excel Hicolor HiLights Magenta**L'OREAL TECHNIQUE**£7.69**4.5★4,197 rev](https://www.amazon.co.uk/dp/B003YHHV80) [3**Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**4.5★202 rev](https://www.amazon.co.uk/dp/B0D31RL2TV) [4**DIRECTIONS Neutral Semi-Permanent Hair Colour - 100ml Tub**Directions**£5.36**4.4★1,024 rev](https://www.amazon.co.uk/dp/B00153EZ02) [5**2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Violet**La Riche**£8.65**4.3★14,703 rev](https://www.amazon.co.uk/dp/B0C3SX9RWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hair Care Set: Contains LOréel Hair Dye Highlight Cream (Pack of 3) with LUXPAKS Hairbrush**LuxPaks**£22.61**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GKJLRYRW) [**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**253 rev6mo ago](https://www.amazon.co.uk/dp/B0G34RJ1RT) [**Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**202 rev2y ago](https://www.amazon.co.uk/dp/B0D31RL2TV) [**Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Pink Warrior)**Manic Panic**£11.60**720 rev2y ago](https://www.amazon.co.uk/dp/B08QJSJTTN) [**Crazy Color Vibrant Cyclamen Semi-Permanent Duo Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 200ml**Crazy Color**£10.38**180 rev2y ago](https://www.amazon.co.uk/dp/B0CNXYC3KL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hair Care Set: Contains LOréel Hair Dye Highlight Cream (Pack of 3) with LUXPAKS Hairbrush**LuxPaks**£22.61**0.0★**▲ 224%**](https://www.amazon.co.uk/dp/B0GKJLRYRW) [**Knight & Wilson Colour-Freedom 150ml Pink Pizazz Semi-Permanent Hair Colour - Ultra-Vibrant Vegan Friendly Colour Mask with Shine Booster Complex - Ammonia Free Colour Lasts Up To 6-10 Washes**Knight & Wilson**£6.47**4.4★**▲ 106%**](https://www.amazon.co.uk/dp/B07KCZHY6L) [**2x La Riche Directions Semi-Permanent Hair Color 100ml Tub - Violet**La Riche**£8.65**4.3★**▲ 105%**](https://www.amazon.co.uk/dp/B0C3SX9RWW) [**Schwarzkopf LIVE Colour Moment 093 Shocking Pink with HaptiQ Anti-Damage System Semi-Permanent Pink Hair Dye Up to 15 Washes**LIVE**£5.52**3.8★**▲ 90%**](https://www.amazon.co.uk/dp/B0G34RJ1RT) [**Crazy Color Vibrant Cyclamen Semi-Permanent Hair Dye. Highly Pigmented Cerise Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml**Crazy Color**£5.23**4.5★**▲ 69%**](https://www.amazon.co.uk/dp/B0D31RL2TV)
**~~View all trending →~~**
## **What buyers say about crazy colour orange**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Bright colour”*
**Quality-Overall**8%
*“Grate quality, very easy to use”*
**Suitability Colored Hair**6%
*“Goes over dark hair well”*
**Advertised Vs Actual Product**6%
*“The item is as described”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**3%
*“The application was very easy”*
**Coverage**3%
*“Good coverage”*
**Value For Money**3%
*“Good value”*
**Durability**2%
*“they last well”*
**Soft Feel**2%
*“left my hair very soft”*
### **What buyers complain about **
**Color**25%
*“it was not vibrant”*
**Damage/Burn Hair**7%
*“also it damaged my hair - left it very dry and broke off”*
**Value For Money**5%
*“its quite expensive too considering it doesnt last”*
**Functionality-Overall**5%
*“Didnt lighten followed insteuctions to the letter i wouldnt recommend”*
**Suitability Colored Hair**5%
*“didnt work at all in my bleached hair”*
**Durability**4%
*“It will not last long”*
**Hair Related**4%
*“Honestly, this was completely useless on my hair”*
**Color Fading/Discoloration**4%
*“It does fade quite quickly”*
**Smell**3%
*“Why do they always ruin a good thing, dye and conditioner smell awful, so much less pigment in the dye, have to use way more than usual”*
**Stain Resistance**2%
*“Crazy Color used to be my go-to dye as a teen when staining didnt really bother me too much”*
### **Top return reasons **
**Color**51%
**Leak-Proof**11%
**Value For Money**7%
**Suitability Colored Hair**6%
**Suitability Short Hair**5%
**Size-Overall**5%
**Instructions/User Manual/Troubleshooting**4%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is crazy colour orange profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 38 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the crazy colour orange niche?**
- 8 brands and 77 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in crazy colour orange?**
- Top complaints mined from reviews: Color, Damage/Burn Hair, Value For Money. The return rate is 0.2%.
- **When does demand for crazy colour orange peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the crazy colour orange niche?**
- Listings span £4.87–£31.40; the average listing price is £10.29 (sweet spot $15–$100). The average incumbent carries 4,023 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)