---
title: "Cooling Spray — £199K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cooling-spray"
last_updated: "2026-08-09T15:03:08.695Z"
locale: en
meta:
description: "Niche score 59/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £199K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cooling Spray — £199K/yr Amazon UK Niche (2026) - Flapen"
---
# **cooling spray**
**Worth a look**
Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 39Growth 100Conversion 73Competition 27Returns 99Price range 0Avg price 22Brand share 51Review moat 47Quality gap 88
**Growth**
**Incredible****>1,000%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,806.19**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£199K**
£199K/yr · 379K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£7.77**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.13–£14.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, cooling spray is a £199K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cooling spray market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£194K–£233K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**20%**
- XBC39% - SIC13% - MAGICOOL11% - Face Facts6% - NUAGÉ5% - M-Club5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 34.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/cooling-spray/trend)
## **Top cooling spray search terms**
- **cooling spray**147K/yr>1,000%4.6% conv. - **cooling mist**41K/yr>1,000%3.6% conv. - **cooling spray for face and body**36K/yr>1,000%6.5% conv. - **cooling mist spray**31K/yr>1,000%5.1% conv. - **cool spray for hot weather**14K/yr>1,000%6.5% conv. - **cool spray**14K/yr>1,000%4.6% conv. - **magicool spray**10K/yr>1,000%10.2% conv. - **cooling face mist**10K/yr+893.0%4.3% conv. - **cooling spray for hot weather**10K/yr>1,000%5.1% conv. - **cool mist spray**8K/yr>1,000%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cooling-spray/search-terms)
## **Top cooling spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£20K20%£40K30%£60K40%£80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XBC Cooling Mist Spray 150ml - Pack of 3**XBC**£6.99**4.2★2,710 rev](https://www.amazon.co.uk/dp/B07T7ZWHQ8) [2**SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel**SIC**£8.61**4.4★146 rev](https://www.amazon.co.uk/dp/B0B6FNNTHH) [3**Magicool Cooling Spray (200ml) 180g**MAGICOOL**£14.56**4.4★1,557 rev](https://www.amazon.co.uk/dp/B000KKNY26) [4**Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1**Face Facts**£2.55**4.4★436 rev](https://www.amazon.co.uk/dp/B0BH552Z22) [5**Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)**NUAGÉ**£1.13**4.2★213 rev](https://www.amazon.co.uk/dp/B0BT7SV3M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cooling Mist Spray 2 Pack & Instant Cooling Microfibre Towel (Colour May Vary) Heat Relief Set for Sport Travel & Outdoor Activities | Refreshing Body Spray & Cooling Towel for Summer Comfort**APISHED**£10.16**8 rev1mo ago](https://www.amazon.co.uk/dp/B0H5K7GTSW) [**Cooling Mist Spray for Hot Weather Summer Cooling Spray for Face & Body Cooling Face Mist Cool & Comfortable Hydrating Face Mist & Refreshing Body Spray Keep Cool & Refreshing Feeling Aftersun Spray**NAXIXI**£8.06**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWQPPQTY) [**Cooling Mist Spray for Hot Weather Summer Cooling Spray for Face and Body Cooling Face Mist Cool and Comfortable Experience Suitable for Daily Use Widely Applicable Keep Cool and Refreshing Feeling**Fankayi**£7.87**6 rev1y ago](https://www.amazon.co.uk/dp/B0FG2W9PMR) [**Pack of 6 Cooling Spray for Face and Body Instant Cooling Mist Spray For Face & Body Cooling Mist For Hot Weather and Portable Refreshment Anywhere.**RZIN TRADE**£14.35**21 rev1y ago](https://www.amazon.co.uk/dp/B0F8NM74GB) [**M-Club Instant Cooling Spray for Face & Body 2x 150ml Instant Relief for Menopause Hot Flushes Overheating & Night Sweats Non-Sticky Moisturising Mist Hydrates & Relieves - Alcohol-Free Formula**M-Club**£9.11**113 rev1y ago](https://www.amazon.co.uk/dp/B0F48J2NS8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cooling Mist Spray for Hot Weather Summer Cooling Spray for Face & Body Cooling Face Mist Cool & Comfortable Hydrating Face Mist & Refreshing Body Spray Keep Cool & Refreshing Feeling Aftersun Spray**NAXIXI**£8.06**3.3★**▲ 20%**](https://www.amazon.co.uk/dp/B0GWQPPQTY) [**Cooling Mist Spray 2 Pack & Instant Cooling Microfibre Towel (Colour May Vary) Heat Relief Set for Sport Travel & Outdoor Activities | Refreshing Body Spray & Cooling Towel for Summer Comfort**APISHED**£10.16**3.9★**▲ 19%**](https://www.amazon.co.uk/dp/B0H5K7GTSW) [**SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel**SIC**£8.61**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B0B6FNNTHH) [**Uervoton Hair Spray Bottle Continuous Ultra Fine Mist Water Sprayer Empty Refillable Bottle for Hairstyling Salon Skincare Plants Pets & Cleaning 210ml Black**Uervoton**£5.69**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B07XYNJ6X7) [**e.l.f. Hydrating Coconut Mist Lightweight Scented Versatile Refreshes Soothes Invigorates Infused with Vitamin E 2.7 Fl Oz**e.l.f.**£7.26**4.5★**— 8%**](https://www.amazon.co.uk/dp/B085P2FFSS)
**~~View all trending →~~**
## **What buyers say about cooling spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great product”*
**Smell**12%
*“Hydrating and a nice fresh smell”*
**Value For Money**12%
*“Great value”*
**Efficiency**8%
*“Very effective”*
**Moist/Dry**8%
*“Lovely hydrating and smelled great”*
**Advertised Vs Actual Product**6%
*“As described and definitely cools”*
**Warmth**3%
*“Cool in the heat”*
**Spray/Flow**3%
*“Cooling spray its great”*
**Ease Of Use**3%
*“Easy to use”*
**Suitability Hot Weather**3%
*“It feels wonderfully cooling in this hot weather”*
### **What buyers complain about **
**Smell**21%
*“Awful smell”*
**Durability**17%
*“Broken”*
**Value For Money**12%
*“Waste of money”*
**Quality-Overall**10%
*“Rubbish quality, doesn't work”*
**Functionality-Overall**6%
*“mostly the air-conditioning doesn't work”*
**Heating**4%
*“There is absolutely nothing cooling about it”*
**Leak-Proof**3%
*“Leaks and no continuous spray”*
**Advertised Vs Actual Product**3%
*“description wrong”*
**Size-Overall**2%
*“Far too small”*
**Allergies**2%
*“myself suffer really badly with hay-fever”*
### **Top return reasons **
**Functionality-Overall**30%
**Defective Material/Parts**18%
**Size-Overall**9%
**Durability**6%
**Motor Power**6%
**Leak-Proof**5%
**Water Resistance**3%
**Smell**3%
**Advertised Vs Actual Product**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is cooling spray profitable to sell on Amazon United Kingdom?**
- The niche generates £199K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the cooling spray niche?**
- 13 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in cooling spray?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- **When does demand for cooling spray peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 34.8× the quietest.
- **What does it cost to enter the cooling spray niche?**
- Listings span £1.13–£14.56; the average listing price is £7.77 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.
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