---
title: "Contour Palette — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/contour-palette"
last_updated: "2026-08-09T15:05:36.732Z"
locale: en
meta:
description: "Niche score 50/100 · £60K/yr market · 182K searches/yr · £7.08 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £60K/yr market · 182K searches/yr · £7.08 avg price. Soft demand (-26.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Contour Palette — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **contour palette**
**Worth a look**
Shows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Market size 15Growth 12Conversion 56Competition 67Returns 99Price range 39Avg price 20Brand share 81Review moat 42Quality gap 75
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,334.12**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£2.37–£23.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 182K searches
**Growth**
**Bad****-26.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, contour palette is a £60K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **contour palette market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£57K–£71K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**214**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**39%**
- Rimmel15% - e.l.f.12% - Makeup Revolution10% - W79% - L'Oreal Paris8% - Revolution Beauty London7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.5% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/contour-palette/trend)
## **Top contour palette search terms**
- **contour palette**110K/yr-25.2%4.7% conv. - **contour kit**16K/yr-44.2%4.0% conv. - **cream contour palette**13K/yr-28.0%2.9% conv. - **contour set**8K/yr-18.5%4.4% conv. - **contour palette powder**6K/yr-16.3%4.6% conv. - **contouring palette**5K/yr-19.9%4.6% conv. - **cream makeup palette**5K/yr-35.4%0.8% conv. - **contour powder palette**4K/yr-10.8%4.5% conv. - **revolution contour palette**4K/yr-18.8%8.6% conv. - **seint makeup palette uk**4K/yr-31.7%0.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/contour-palette/search-terms)
## **Top contour palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Contour Palette 4 Shades Customizable Easy to Apply Sculpts Shades Brightens Light/Medium Infused with Vitamin E All-Day Wear 16g**e.l.f.**£8.34**4.4★1,008 rev](https://www.amazon.co.uk/dp/B015XIHEH0) [2**Rimmel London Sculpting Highlighter Palette 3-tone Coral Glow 18.5 g**Rimmel**£4.72**4.5★10,273 rev](https://www.amazon.co.uk/dp/B01D1HFFFI) [3**W7 Lift & Sculpt Cream Contour Kit - Concealing Highlighting & Contouring Makeup Palette - Step-by-Step Instructions Included**W7**£4.21**4.2★6,895 rev](https://www.amazon.co.uk/dp/B074G44PVR) [4**LOreal Infallible Sculpt Contour Palette Light Medium 10 g**L'Oreal Paris**£3.57**4.0★958 rev](https://www.amazon.co.uk/dp/B019ORDKFG) [5**Makeup Revolution Ultra Contour Palette Makeup Palette Includes Highlighters & Contour Shades Adds Definition & Sculpts Features Vegan 13g**Revolution Beauty London**£5.22**4.5★2,332 rev](https://www.amazon.co.uk/dp/B0130O3CWA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#**MLSMILE**£6.06**105 rev1y ago](https://www.amazon.co.uk/dp/B0CQ3YNHND) [**Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush**Noerrors**£6.68**24 rev1y ago](https://www.amazon.co.uk/dp/B0F37QLR3P) [**Technic Glow Trio Stick Set Easy-to-Apply Cream Blusher Highlighter & Contour for a Sculpted Radiant Glow - Makeup Gift**Technic**£4.26**157 rev1y ago](https://www.amazon.co.uk/dp/B0F2BGWGR6) [**3 Pack Liquid Contour & Highlighter & Blush Makeup Set Long Lasting Natural Weightless Buildable Contouring Bronzer Blusher Stick Beauty Wand Liquid Highlighter Makeup (Set A)**HOPHAT**£9.62**1,005 rev2y ago](https://www.amazon.co.uk/dp/B0CC1J8GN8) [**Youngfocus Eye Makeup Brow Contour Kit 6 Eyebrow Powders 14 Highly Pigmented Eyeshadows 3 Highlighters 5 Stencils Brush Duo Wax 1g (Pack of 1)**youngfocus**£9.57**65 rev3y ago](https://www.amazon.co.uk/dp/B0BZPQR5VD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MLSMILE 3Pcs Cream Contour Stick Makeup Kit Create Face Contour Highlighter Stick Blush stick for Sculpt the Cheeks Bronzer Contour Sticks Waterproof Long-lasting Contour set Non-greasy01# 03# 04#**MLSMILE**£6.06**4.2★**▲ 162%**](https://www.amazon.co.uk/dp/B0CQ3YNHND) [**Makeup Revolution Ultra Sculpt and Contour Kit Ultra Light/Med C04 Mixed 10.8 g (Pack of 1)**Makeup Revolution**£5.78**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B00SK9S05K) [**Sleek MakeUP Cream Contour Kit 6 Easily Blendable Colours for Smooth and Long Lasting Contour Extra Dark**SLEEK**£7.38**4.4★**▲ 53%**](https://www.amazon.co.uk/dp/B01M1S91HX) [**Noerrors 12 Colors Cream Concealer Foundation Palette Blendable Color Correcting Contour Cream Long-Wearing Full Coverage Smudge Proof Bronze Blush Highlighter Palette Makeup with Brush**Noerrors**£6.68**4.5★**▲ 38%**](https://www.amazon.co.uk/dp/B0F37QLR3P) [**LOreal Infallible Sculpt Contour Palette Light Medium 10 g**L'Oreal Paris**£3.57**4.0★**▲ 33%**](https://www.amazon.co.uk/dp/B019ORDKFG)
**~~View all trending →~~**
## **What buyers say about contour palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Lovely colour”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**13%
*“Excellent value for money”*
**Ease Of Use**6%
*“easy to work with”*
**Soft Feel**5%
*“The creams are smooth”*
**Texture/Consistency-Overall**4%
*“Nice texture”*
**Ease Of Application**4%
*“Easy application”*
**Suitability Combination Skin**4%
*“Great for your different tone blush”*
**Durability**3%
*“lasts for ages”*
**Advertised Vs Actual Product**3%
*“Does the job”*
### **What buyers complain about **
**Quality-Overall**13%
*“Awful quality not easily blended”*
**Color**6%
*“very orange”*
**Texture/Consistency-Overall**6%
*“The texture felt quite heavy”*
**Functionality-Overall**5%
*“Did nothing for deffinition”*
**Size-Overall**5%
*“much smaller than expected”*
**Oily/Greasy**5%
*“i just dont like the greasy feeling on my skin”*
**Durability**4%
*“Alright breaks easily”*
**Coverage**4%
*“Covered patches up”*
**Leak-Proof**3%
*“Awful product, rubbish tubes and spills out of the base of the tube”*
**Defective Material/Parts**3%
*“Product came cracked and damaged”*
### **Top return reasons **
**Color**44%
**Quality-Overall**12%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Value For Money**5%
**Size-Overall**5%
**Moist/Dry**3%
**Weight Light**2%
**Instructions/User Manual/Troubleshooting**2%
**Durability**2%
## **Common questions**
- **Is contour palette profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 41 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the contour palette niche?**
- 26 brands and 214 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in contour palette?**
- Top complaints mined from reviews: Quality-Overall, Color, Texture/Consistency-Overall. The return rate is 0.1%.
- **When does demand for contour palette peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the contour palette niche?**
- Listings span £2.37–£23.02; the average listing price is £7.08 (sweet spot $15–$100). The average incumbent carries 2,334 reviews — the moat a new listing must climb.
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