---
title: "Comfrey — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/comfrey"
last_updated: "2026-08-06T21:16:31.791Z"
locale: en
meta:
description: "Niche score 45/100 · £77K/yr market · 67K searches/yr · £9.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £77K/yr market · 67K searches/yr · £9.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Comfrey — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **comfrey**
**Skip it**
A small market ($77K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 24Conversion 95Competition 23Returns 100Price range 29Avg price 29Brand share 43Review moat 66Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****851**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.37–£19.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£77K**
£77K/yr · 67K searches
According to Flapen's Amazon United Kingdom niche tracking, comfrey is a £77K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **comfrey market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#372**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **—flat
**Sellers**
**34**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**16%**
- Natures Aid37% - Herbalis15% - Sera Organics10% - Fixbub10% - Skin Sentry6% - Wellmadefairtrade6% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/comfrey/trend)
## **Top comfrey search terms**
- **comfrey oil**22K/yr-4.8%14.0% conv. - **comfrey**14K/yr+8.3%5.2% conv. - **comfrey ointment**13K/yr-3.2%10.1% conv. - **comfrey cream**10K/yr+10.1%8.6% conv. - **comfrey oil for joints and bones**3K/yr+20.7%11.9% conv. - **comfrey ointment for joints and bones**5K/yr-75.7%8.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/comfrey/search-terms)
## **Top comfrey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£15K30%£23K40%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Aid Comfrey Oil 150ml - Natural Rubbing Oil for Healthy Skin and Muscle Wellness - Vegan Non-GMO Gluten-Free - Hydrates Soothes and Moisturises - Made in The UK**Natures Aid**£4.37**4.4★2,388 rev](https://www.amazon.co.uk/dp/B009M3VL36) [2**Comfrey Cream Natural Ointment with Arnica Calendula Vitamin E Soothes Joints Muscles Bruises Backaches Sprains Pure Plant Ingredients Made in UK 30g**Sera Organics**£8.45**4.4★138 rev](https://www.amazon.co.uk/dp/B0911NMJVP) [3**Natural Comfrey Ointment 120ml: bone break fractures wounds joint & arthitic pain**Fixbub**£13.30**4.4★395 rev](https://www.amazon.co.uk/dp/B00FX0PCJ6) [4**Natural Comfrey Balm Nourishing Herbal Ointment with Beeswax & Botanical Oils 60ml Handmade in the UK**Herbalis**£8.02**4.4★1,002 rev](https://www.amazon.co.uk/dp/B07SSLLFSP) [5**Comfrey Knitbone Ointment Balm (120ml) - Safe Leaf-Only Formula for Muscle & Joint Support**Herbalis**£11.99**4.0★107 rev](https://www.amazon.co.uk/dp/B07STN5KRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Freshskin Beauty LTD | Comfrey Oil 250ml - Natural Rubbing Oil for Healthy Skin and Muscle Wellness - Vegan Non-GMO Cruelty Free - Infused Helianthus Annuus Seed Oil Symphytum Officinale**freshskin beauty ltd**£8.21**1 rev3y ago](https://www.amazon.co.uk/dp/B0C9MSV729) [**Comfrey Cream Natural Ointment with Arnica Calendula Vitamin E Soothes Joints Muscles Bruises Backaches Sprains Pure Plant Ingredients Made in UK 30g**Sera Organics**£8.45**138 rev5y ago](https://www.amazon.co.uk/dp/B0911NMJVP) [**BenePura Comfrey Ointment Natural Ointment for Joints Stiffness and Swelling 40 ml (Pack of 1)**Bene Pura Trust Nature**£9.50**565 rev6y ago](https://www.amazon.co.uk/dp/B07CYNSZ7J) [**Comfrey Knitbone Ointment Balm (120ml) - Safe Leaf-Only Formula for Muscle & Joint Support**Herbalis**£11.99**107 rev7y ago](https://www.amazon.co.uk/dp/B07STN5KRS) [**Apotheke Comfrey Ointment Cream Balm Salve 134 ml for Muscle Joint and Back. (Pack of 1)**Apotheke**£7.16**175 rev8y ago](https://www.amazon.co.uk/dp/B07C5C2X1D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Freshskin Beauty LTD | Comfrey Oil 250ml - Natural Rubbing Oil for Healthy Skin and Muscle Wellness - Vegan Non-GMO Cruelty Free - Infused Helianthus Annuus Seed Oil Symphytum Officinale**freshskin beauty ltd**£8.21**5.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0C9MSV729) [**Comfrey Knitbone Ointment Balm (120ml) - Safe Leaf-Only Formula for Muscle & Joint Support**Herbalis**£11.99**4.0★**▲ 114%**](https://www.amazon.co.uk/dp/B07STN5KRS) [**BenePura Comfrey Ointment Natural Ointment for Joints Stiffness and Swelling 40 ml (Pack of 1)**Bene Pura Trust Nature**£9.50**4.3★**▲ 75%**](https://www.amazon.co.uk/dp/B07CYNSZ7J) [**Potters Herbals Comfrey Oil with Eucalyptus 75 ml**Potter's Herbals**£4.74**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B006EHYUX6) [**Comfrey Cream Natural Ointment with Arnica Calendula Vitamin E Soothes Joints Muscles Bruises Backaches Sprains Pure Plant Ingredients Made in UK 30g**Sera Organics**£8.45**4.4★**▲ 45%**](https://www.amazon.co.uk/dp/B0911NMJVP)
**~~View all trending →~~**
## **What buyers say about comfrey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Joint Pain**18%
*“really helps my aching knees and back”*
**Quality-Overall**15%
*“Excellent high quality magical stuff”*
**Smell**10%
*“Smells good”*
**Value For Money**8%
*“Good value for money and very effective”*
**Allergies**6%
*“great for people with mint allergies”*
**Efficiency**5%
*“Product does work well”*
**Absorbency**5%
*“absorbing well too”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Massage Quality**3%
*“fabulous for my massage body oul”*
### **What buyers complain about **
**Leak-Proof**10%
*“Leaking bottle”*
**Pain Relief-Overall**10%
*“My heel hurt a lot”*
**Smell**9%
*“it doesnt really smell of anything”*
**Ingredients-Overall**8%
*“It appears the main ingredient is sunflower oil so a bit disappointing”*
**Quality-Overall**7%
*“was a bit doubtful as the reviews were mixed”*
**Size-Overall**7%
*“Very very small”*
**Strength**5%
*“Very weak”*
**De-Grease**5%
*“This needs to be rubbed in properly to prevent a greasy film”*
**Oily/Greasy**3%
*“just sits on the skin as a nasty oily glob”*
**Ease Of Use**3%
*“made walking difficult”*
## **Common questions**
- **Is comfrey profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 12 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the comfrey niche?**
- 11 brands and 34 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in comfrey?**
- Top complaints mined from reviews: Leak-Proof, Pain Relief-Overall, Smell. The return rate is 0.1%.
- **When does demand for comfrey peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the comfrey niche?**
- Listings span £4.37–£19.33; the average listing price is £9.47 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.
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