---
title: "Coloured Mascara — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/coloured-mascara"
last_updated: "2026-08-07T07:14:30.759Z"
locale: en
meta:
description: "Niche score 38/100 · £32K/yr market · 118K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £32K/yr market · 118K searches/yr · £6.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Coloured Mascara — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **coloured mascara**
**Skip it**
Prices mostly outside the sweet spot ($2.82–$14.33) — this niche doesn't clear our bar today.
Market size 8Growth 23Conversion 52Competition 38Returns 100Price range 0Avg price 18Brand share 27Review moat 8Quality gap 84
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.44**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£32K**
£32K/yr · 118K searches
**Review moat**
**Bad****35,351.1**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£2.82–£14.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured mascara is a £32K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **coloured mascara market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£52K–£64K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**255**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**8%**
- Maybelline54% - Revolution Beauty London13% - L'Oreal Paris10% - Lestpola7% - Kiko Milano5% - SHEGLAM3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -3.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/coloured-mascara/trend)
## **Top coloured mascara search terms**
- **burgundy mascara**79K/yr-8.1%3.3% conv. - **mulberry mascara**16K/yr+1.7%2.8% conv. - **plum mascara**11K/yr-2.8%3.6% conv. - **mascara burgundy**4K/yr+14.9%3.8% conv. - **maybelline burgundy mascara**5K/yr-8.6%2.6% conv. - **maybelline mascara burgundy**3K/yr+62.3%1.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/coloured-mascara/search-terms)
## **Top coloured mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black**Maybelline**£6.21**4.3★115,471 rev](https://www.amazon.co.uk/dp/B08WR5CPNB) [2**Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist**Maybelline**£6.64**4.3★115,471 rev](https://www.amazon.co.uk/dp/B0CJ5GBZPC) [3**Revolution Wrap Lash Tubing Mascara Smudge-Proof & Water-Resistant for Length & Volume Vegan & Cruelty-Free Burgundy 8.5ml**Revolution Beauty London**£5.54**4.1★506 rev](https://www.amazon.co.uk/dp/B0F2TLKQ52) [4**Burgundy Waterproof Mascara & Eyeliner Set 5D Silk Fiber Liquid Lash Extensions Colored Tubing Mascara Volume and Length Long Wear Smudge-Proof Curling Non-Clumping & Smooth Eyeliner Pen for Women**Lestpola**£6.67**3.9★58 rev](https://www.amazon.co.uk/dp/B0DMNQM6GW) [5**LOréal Paris Burugndy Mascara Volume Million Lashes Panorama Chromatic Mascara Up to 1.4x Bigger-Looking Eyes Up to 24 Hour Wear Smudge and Clump Resistant Bordeaux Cashmere**L'Oreal Paris**£8.85**4.2★340 rev](https://www.amazon.co.uk/dp/B0F8KXGZRV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Profusion Cosmetics Limitless Mascara Burgundy**Profusion Cosmetics**£4.17**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GVKKCSGG) [**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**295 rev3mo ago](https://www.amazon.co.uk/dp/B0G52CKKMT) [**LOréal Paris Burugndy Mascara Volume Million Lashes Panorama Chromatic Mascara Up to 1.4x Bigger-Looking Eyes Up to 24 Hour Wear Smudge and Clump Resistant Bordeaux Cashmere**L'Oreal Paris**£8.85**340 rev9mo ago](https://www.amazon.co.uk/dp/B0F8KXGZRV) [**Collection Cosmetics Fast Stroke Defining Lash Mascara Volumising and Curling Mascara 9ml Berry**Collection**£2.82**1,179 rev11mo ago](https://www.amazon.co.uk/dp/B0FL875P6H) [**SHEGLAM All-In-One Volume & Length Mascara-Waterproof-Brugundy**SHEGLAM**£5.80**480 rev1y ago](https://www.amazon.co.uk/dp/B0DSL4MT26)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes**Maybelline**£9.66**4.3★**▲ 326%**](https://www.amazon.co.uk/dp/B0G52CKKMT) [**Profusion Cosmetics Limitless Mascara Burgundy**Profusion Cosmetics**£4.17**0.0★**▲ 326%**](https://www.amazon.co.uk/dp/B0GVKKCSGG) [**Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist**Maybelline**£6.64**4.3★**▲ 267%**](https://www.amazon.co.uk/dp/B0CJ5GBZPC) [**Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black**Maybelline**£6.92**4.3★**▲ 245%**](https://www.amazon.co.uk/dp/B08P4YPB8Q) [**Maybelline Gell Pencil Liner Tattoo Eye Liner Quick Drying Eyeliner Waterproof & Smudge-Proof Semi-Permanent Tattoo Long-Lasting Sharpenable with Built-in Sharpener Shade: Burgundy Bliss**Maybelline**£4.09**4.2★**▲ 228%**](https://www.amazon.co.uk/dp/B0CV1FXTXP)
**~~View all trending →~~**
## **What buyers say about coloured mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**40%
*“Perfect with the lash primer”*
**Color**12%
*“Good color”*
**Value For Money**7%
*“Reasonable price”*
**Quality-Overall**7%
*“Trusty and reliable brand”*
**Ease Of Use**5%
*“easy to use”*
**Smudge Resistance**4%
*“Doesnt smudge”*
**Ease Of Application**4%
*“Smooth application”*
**Advertised Vs Actual Product**2%
*“Does what it says”*
**Durability**2%
*“Did not break”*
**Adhesion/Stickiness**1%
*“Stick it to me”*
### **What buyers complain about **
**Eyelash Quality**11%
*“Disappointing mascara”*
**Product Condition**11%
*“Not new”*
**Color**8%
*“Darker than I thought”*
**Moist/Dry**8%
*“Doesn't dry very well”*
**Quality-Overall**6%
*“not the same quality as the last one I purchased”*
**Allergies**4%
*“My eyes also felt slightly irritated”*
**Ease Of Use**3%
*“found it difficult to remove”*
**Smudge Resistance**3%
*“Smudged under eyes every wear”*
**Contamination**2%
*“open to contamination”*
**Durability**2%
*“Flaked after a couple of hours”*
### **Top return reasons **
**Quality-Overall**33%
**Color**22%
**Advertised Vs Actual Product**11%
**Functionality-Overall**11%
**Defective Material/Parts**11%
**Eyelash Quality**6%
**Moist/Dry**6%
## **Common questions**
- **Is coloured mascara profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the coloured mascara niche?**
- 10 brands and 255 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in coloured mascara?**
- Top complaints mined from reviews: Eyelash Quality, Product Condition, Color. The return rate is 0.1%.
- **When does demand for coloured mascara peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the coloured mascara niche?**
- Listings span £2.82–£14.33; the average listing price is £6.44 (sweet spot $15–$100). The average incumbent carries 35,351 reviews — the moat a new listing must climb.
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