---
title: "Products — colour changing lipstick - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/colour-changing-lipstick/products"
last_updated: "2026-08-10T16:36:55.162Z"
locale: en
meta:
  description: "Niche score 57/100 · £80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — colour changing lipstick - Flapen"
---

# **colour changing lipstick**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 0Conversion 75Competition 87Returns 98Price range 4Avg price 19Brand share 96Review moat 67Quality gap 96

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****813.87**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£80K**

£80K/yr · 169K searches

**Avg price**

**Bad****£6.84**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.87–£15.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-54.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")

## Products