---
title: "Colour Changing Lipstick — £80K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/colour-changing-lipstick"
last_updated: "2026-08-10T13:33:09.565Z"
locale: en
meta:
description: "Niche score 57/100 · £80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £80K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colour Changing Lipstick — £80K/yr Amazon UK Niche (2026) - Flapen"
---
# **colour changing lipstick**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 20Growth 0Conversion 75Competition 87Returns 98Price range 4Avg price 19Brand share 96Review moat 67Quality gap 96
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****813.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£80K**
£80K/yr · 169K searches
**Avg price**
**Bad****£6.84**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.87–£15.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-54.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United Kingdom niche tracking, colour changing lipstick is a £80K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colour changing lipstick market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£86K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#503**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**33%**
Top 20: 77%
**Top-5 click share**
**28%**
Top 20: 71%
**Open market**
**62%**
- Zouwel8% - HOPHAT7% - ASPUIC6% - Wonderskin6% - Generic6% - Yabzfal6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -54.7% search growth over the last 90 days.
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/colour-changing-lipstick/trend)
## **Top colour changing lipstick search terms**
- **colour changing lipstick**68K/yr-39.7%4.8% conv. - **ph lipstick colour changing**33K/yr-69.4%5.1% conv. - **ph lipstick**16K/yr-72.0%3.8% conv. - **colour changing lip balm**9K/yr-21.8%2.5% conv. - **colour change lipstick**8K/yr-41.0%4.0% conv. - **magic lipstick**6K/yr-7.6%2.3% conv. - **clear lipstick**6K/yr-29.9%3.8% conv. - **ph changing lipstick**8K/yr-72.0%4.7% conv. - **ph adjusting lipstick**10K/yr-76.0%5.8% conv. - **transfer proof colour changing lipstick**3K/yr-80.4%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/colour-changing-lipstick/search-terms)
## **Top colour changing lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 Packs Flower Jelly Lipstick Set Magic Temperature Color Change Lip Balm Long Lasting Moisturizer Lip Gloss Flower Jelly Lipstick Makeup Set (3PCS Set A)**HOPHAT**£7.32**4.2★1,681 rev](https://www.amazon.co.uk/dp/B0CDVZ721G) [2**Transferproof Colour Changing Lipstick Colour Changing Lip Balm with Gold Foil Long Lasting 24 Hours Lipsticks Non-Sticky Temperature Changing Lipstick Hydrate and Nourish Glossy Shine Lip Gloss**ASPUIC**£4.72**4.1★86 rev](https://www.amazon.co.uk/dp/B0FH78XD7C) [3**Wonderskin Cream Blush Stick pH-Activated - pHlush Stick Multi-Use Blush for Cheeks and Lips Cooling Nourishing Color-Adjusting Makeup**Wonderskin**£14.92**4.2★2,630 rev](https://www.amazon.co.uk/dp/B0F2J7VVQ7) [4**2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)**Generic**£7.50**4.6★13 rev](https://www.amazon.co.uk/dp/B0GY8Z9MDL) [5**3 Pcs Aloe Vera Color Changing Lipstick Long Lasting Nutritious Moisturizing Lip Balm Magic Temperature Color Change Lipstick Set**Pakivs**£4.23**4.0★260 rev](https://www.amazon.co.uk/dp/B0C89GY8SZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Colour Changing Lipsticks**Yabzfal**£6.79**13 rev3mo ago](https://www.amazon.co.uk/dp/B0GSPQNW86) [**LANEPORD Color Changing Lipstick | Temperature Reactive Lip Tint Adapts to Your PH | Long Lasting Moisturising Gloss with Gold Foil & Smooth Texture (1PC)**LANEPORD**£4.04**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GV646J53) [**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQPQ7Q2) [**2PCS Transfer Proof Color Changing Lipsticks Magic Temperature Activated Lip Stain PH Adjusting Clear Lipstick with Gold Crystal Lipsticks Long Lasting Moisturizing Lip Stick (Flowers + Gold Foil)**Zouwel**£8.20**38 rev4mo ago](https://www.amazon.co.uk/dp/B0GSQVY3PP) [**Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)**Wenchrisdt**£9.24**13 rev4mo ago](https://www.amazon.co.uk/dp/B0GS5CDJNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2026 New Upgraded Color Changing Lipstick for Women PH Lipstick Color Changing Clear Lip stick That Changes Color (1PCS)**Generic**£7.50**4.6★**▲ 428%**](https://www.amazon.co.uk/dp/B0GY8Z9MDL) [**LANEPORD Color Changing Lipstick | Temperature Reactive Lip Tint Adapts to Your PH | Long Lasting Moisturising Gloss with Gold Foil & Smooth Texture (1PC)**LANEPORD**£4.04**3.4★**▲ 424%**](https://www.amazon.co.uk/dp/B0GV646J53) [**2PCS Colour Changing Lipsticks**Yabzfal**£6.79**3.3★**▲ 357%**](https://www.amazon.co.uk/dp/B0GSPQNW86) [**for Older Women and YoungWomen (2 Pcs)**Yabzfal**£8.39**3.7★**▲ 328%**](https://www.amazon.co.uk/dp/B0GSQPQ7Q2) [**Colour Changing Lipstick 2026 NEW Lipstick PH Adjusting Lipsticks Clear to Pink with Gold Foil Long Lasting Lip stick for Older Women and Young Women (2PC)**Wenchrisdt**£9.24**4.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0GS5CDJNG)
**~~View all trending →~~**
## **What buyers say about colour changing lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Lasting colour”*
**Quality-Overall**13%
*“A great quality set”*
**Advertised Vs Actual Product**7%
*“As described”*
**Moist/Dry**7%
*“Very moisturising”*
**Value For Money**6%
*“Good price”*
**Soft Feel**5%
*“Nice and smooth”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**3%
*“Stay All Day Flawless”*
**Suitability Combination Skin**3%
*“Works 'wonders' on the skin”*
**Ease Of Application**3%
*“Feels very nice when applied”*
### **What buyers complain about **
**Color**30%
*“The wrong colour”*
**Durability**11%
*“Broke so easily”*
**Value For Money**8%
*“Not worth the cost”*
**Moist/Dry**5%
*“Also didn't seem very moisturising”*
**Functionality-Overall**3%
*“Results were not what I expected”*
**Quality-Overall**3%
*“Not as good as advertised”*
**Advertised Vs Actual Product**3%
*“Not as stated”*
**Smell**2%
*“it has an odd smell”*
**Allergies**1%
*“This lipstick caused a bad allergic reaction”*
**Color Fading/Discoloration**1%
*“They either made my lips feel super dry or the color disappeared after an hour”*
### **Top return reasons **
**Color**31%
**Advertised Vs Actual Product**11%
**Functionality-Overall**9%
**Durability**6%
**Product Condition**6%
**Quality-Overall**4%
**Damage/Burn Hair**4%
**Adhesion/Stickiness**4%
**Moist/Dry**3%
**Smell**3%
## **Common questions**
- **Is colour changing lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £80K/yr across 55 tracked products. 0 of 34 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the colour changing lipstick niche?**
- 47 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in colour changing lipstick?**
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the colour changing lipstick niche?**
- Listings span £2.87–£15.48; the average listing price is £6.84 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.
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