---
title: "Trend — colour changing foundation - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/colour-changing-foundation/trend"
last_updated: "2026-08-10T20:56:12.027Z"
locale: en
meta:
  description: "Niche score 49/100 · £506K/yr market · 706K searches/yr · £15.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £506K/yr market · 706K searches/yr · £15.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — colour changing foundation - Flapen"
---

# **colour changing foundation**

**Skip it**

A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.

Market size 60Growth 35Conversion 55Competition 6Returns 99Price range 65Avg price 77Brand share 9Review moat 55Quality gap 81

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.72**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£6.32–£31.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£506K**

£506K/yr · 706K searches

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,311.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

## Trend