---
title: "Search terms — cologne - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cologne/search-terms"
last_updated: "2026-08-10T05:55:27.854Z"
locale: en
meta:
  description: "Niche score 41/100 · £524K/yr market · 1.0M searches/yr · £30.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £524K/yr market · 1.0M searches/yr · £30.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — cologne - Flapen"
---

# **cologne**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 16Conversion 21Competition 22Returns 98Price range 35Avg price 95Brand share 0Review moat 21Quality gap 62

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£30.08**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£524K**

£524K/yr · 1.0M searches

**Price range**

**Okay****£4.13–£248.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,856.14**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms