---
title: "Cologne — £524K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/cologne"
last_updated: "2026-08-10T16:14:26.959Z"
locale: en
meta:
description: "Niche score 41/100 · £524K/yr market · 1.0M searches/yr · £30.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £524K/yr market · 1.0M searches/yr · £30.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cologne — £524K/yr Amazon UK Niche (2026) - Flapen"
---
# **cologne**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 16Conversion 21Competition 22Returns 98Price range 35Avg price 95Brand share 0Review moat 21Quality gap 62
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£30.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£524K**
£524K/yr · 1.0M searches
**Price range**
**Okay****£4.13–£248.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,856.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cologne is a £524K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cologne market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£241K–£301K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- PERFUMER'S CHOICE87% - ARMAF9% - CREED4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/cologne/trend)
## **Top cologne search terms**
- **creed**520K/yr-20.9%0.1% conv. - **perfumers choice**31K/yr+29.0%8.1% conv. - **armaf perfume**22K/yr-3.5%1.0% conv. - **victor**43K/yr-21.0%0.4% conv. - **perfumers choice for men**13K/yr+2.6%9.9% conv. - **perfumers choice no 9**7K/yr+3.1%13.0% conv. - **victor no 9 perfume men**5K/yr+59.0%15.6% conv. - **armaf tres nuit for men**5K/yr+10.4%0.2% conv. - **perfume choice**4K/yr+15.6%7.0% conv. - **no 9 victor perfume for men**2K/yr+12.1%18.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/cologne/search-terms)
## **Top cologne products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£79K30%£157K45%£236K60%£315K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£10.65**4.3★18,896 rev](https://www.amazon.co.uk/dp/B01N5DO2HQ) [2**PERFUMERS CHOICE No 9 by Victor 10 by Mojo and 11 by Leo - Fragrance for Men - 3 x 50ml Eau de Parfum Gift Set by Milton-Lloyd**PERFUMER'S CHOICE**£18.10**4.4★625 rev](https://www.amazon.co.uk/dp/B09M6HDTG4) [3**PERFUMERS CHOICE No 11 by Leo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£10.35**4.4★1,732 rev](https://www.amazon.co.uk/dp/B09M6FRK8P) [4**PERFUMERS CHOICE No 9 Victor Perfume for Men. 50ml Eau de Parfum Men Luxury Fragrance - Mens Aftershave Long Lasting Fragrance for Men by Milton-Lloyd**PERFUMER'S CHOICE**£6.18**4.3★18,896 rev](https://www.amazon.co.uk/dp/B072PZCK57) [5**PERFUMERS CHOICE No 10 by Mojo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£9.95**4.3★2,875 rev](https://www.amazon.co.uk/dp/B08826L2DS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Perfumers Choice No15 Lila 83ml EDP by Milton-Lloyd**PERFUMER'S CHOICE**£7.54**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFT5KRJ) [**PERFUMERS CHOICE No 9 Victor & No 11 Leo 2 x 50ml Eau de Parfum for Men Perfume Gift Set Long-Lasting Fresh Masculine Scents Luxury Perfume for Men Made in England by Milton Lloyd**PERFUMER'S CHOICE**£11.23**31 rev1y ago](https://www.amazon.co.uk/dp/B0F2TFNL73) [**Perfumers Choice No9 Victor - Fragrance for Men - 150ml Body Spray by Milton-Lloyd**PERFUMER'S CHOICE**£4.13**468 rev3y ago](https://www.amazon.co.uk/dp/B0BV2XJZ9R) [**PERFUMERS CHOICE No 4 by Phoenix Perfume for Men and Women. 50ml Eau de Parfum Luxury Fragrance - Mens & Ladies Perfume Long Lasting Fragrance and Aftershave by Milton-Lloyd**PERFUMER'S CHOICE**£6.28**701 rev3y ago](https://www.amazon.co.uk/dp/B0BMVZLK1Q) [**PERFUMERS CHOICE No 9 by Victor 10 by Mojo and 11 by Leo - Fragrance for Men - 3 x 50ml Eau de Parfum Gift Set by Milton-Lloyd**PERFUMER'S CHOICE**£18.10**625 rev4y ago](https://www.amazon.co.uk/dp/B09M6HDTG4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Perfumers Choice No15 Lila 83ml EDP by Milton-Lloyd**PERFUMER'S CHOICE**£7.54**4.5★**▲ 239%**](https://www.amazon.co.uk/dp/B0FVFT5KRJ) [**ARMAF Club De Nuit Intense Man Eau De Parfum 200ml**ARMAF**£37.62**4.5★**▲ 104%**](https://www.amazon.co.uk/dp/B084D1N7JJ) [**PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£10.65**4.3★**▲ 25%**](https://www.amazon.co.uk/dp/B01N5DO2HQ) [**PERFUMERS CHOICE No 10 by Mojo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£9.95**4.3★**— 9%**](https://www.amazon.co.uk/dp/B08826L2DS) [**PERFUMERS CHOICE No 11 by Leo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd**PERFUMER'S CHOICE**£10.35**4.4★**— 5%**](https://www.amazon.co.uk/dp/B09M6FRK8P)
**~~View all trending →~~**
## **What buyers say about cologne**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Best smell”*
**Quality-Overall**10%
*“the performance is truly impressive”*
**Value For Money**10%
*“Excellent for the money”*
**Durability**6%
*“Strong and lasting”*
**Advertised Vs Actual Product**1%
*“Nicer than I thought”*
**Moist/Dry**1%
*“very very good dry down”*
**Gifting Purpose**1%
*“It's good for a gift”*
**Suitability Dry Skin**1%
*“dries down beautifully”*
**Hair Styling**1%
*“Best after shave on market every one asked me for this”*
**Ease Of Use**0%
*“.Easy 8 hours”*
### **What buyers complain about **
**Smell**33%
*“Smell doesn't last long”*
**Durability**22%
*“Doesnt last the whole day”*
**Quality-Overall**5%
*“Cheap”*
**Strength**3%
*“not very strong though”*
**Value For Money**3%
*“its a little too pricy”*
**Advertised Vs Actual Product**3%
*“Not as good ad I thought”*
**Allergies**2%
*“also caused a skin rash”*
**Functionality-Overall**2%
*“Doesnt work”*
**Product Condition**1%
*“the item looks old and used”*
**Alcohol Content**1%
*“Cant smell much just alcohol”*
### **Top return reasons **
**Smell**55%
**Quality-Overall**11%
**Leak-Proof**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Durability**4%
**Functionality-Overall**4%
**Motor Power**3%
**Strength**2%
**Product Condition**2%
## **Common questions**
- **Is cologne profitable to sell on Amazon United Kingdom?**
- The niche generates £524K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cologne niche?**
- 3 brands and 89 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cologne?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- **When does demand for cologne peak?**
- Demand peaks in Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the cologne niche?**
- Listings span £4.13–£248.62; the average listing price is £30.08 (sweet spot $15–$100). The average incumbent carries 10,856 reviews — the moat a new listing must climb.
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